How to Respond to Trolls

This does not refer to a cave-dwelling creature, but rather to online trolls. A troll is an individual who feeds off of havoc and arguments on website forums.
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It's Tax Payer Appreciation Month

Are you the lucky recipient of a grant or a subsidy? You may not be aware of it but your grant was not funded by the government. No, it was funded by the single most unappreciated group in South Africa, the tax payer.
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Blockbusters Swan Song

A brief blog philosophy on the future of film "renting" and purchasing in our shiny, digital age.
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Superficiality vs. Character: The Change in Marketing

Steven Covey, in the cult classic of self-help books, The Seven Habits of Highly Effective People, defines two ethics that characterise the way people perceive the world, and thus, the trends in advertising: the personality ethic and the character ethic.
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Black Tuesday: The Truth Will Find a Way Through Social Media

Black Tuesday, 22 November 2011, is the day in which the South African government voted for the “protection of information act” or, more aptly named, the secrecy bill. This bill suppresses media freedom and undermines freedom of expression by making it a criminal offence to publish certain information.
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The Internet Turns 20 in South Africa

In only 20 years the internet has revolutionised marketing in South Africa
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Bits, Bytes and Feeds

Have you noticed the language of consumption purveying the internet? (By “consumption” I mean the act of consuming, not the disease poets got in the Victorian era.) We are “fed” by subscribing to RSS feeds. We follow Facebook and Twitter "feeds" (I racked my brain trying to make “threads” work here, impossible). And all this information comes in bytes.
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Steve Jobs, 1955 to 2011: A Visionary

All around the world people have been saddened by his passing. Twitter was all aflutter trending #stevejobs, #isad and #thankyousteve, Apple shops were strewn with candles and flowers and major leaders, including Obama, weighed in.
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Emotican't

Today I thought about “emoticons” - even the word makes me shudder ;). (See, how confusing is that smiley face? Do I mean: “I’m just joking, I love emoticons”? or “Don’t take my anger seriously, this is a light-hearted blog, I am a light-hearted, happy person. Look, even my words are smiling at you”? or “Actually, you can go right ahead and disregard everything I say, ever”?).
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The Top 10 Dying Industries

The American research company, IBIS World has just recently released a list of the top 10 dying industries. It is a perfect example of how the rise of technology has surpassed the need for more traditional media. Wired telecommunication carriers, newspaper publishers, video rental and record stores are all slowly being left behind as the Internet, cellphones and other digital media begin to move to the forefront.
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Internet on TV

The Internet has grown faster than anyone could have imagined. We have entered the information age, where nationwide political rallies can be organised in an hour on the same platform that you may use to connect with hundreds of your friends, family, co-workers or distant cousins. Without Internet access you might as well be living in the dark ages as so many companies are turning to the Internet for marketing, lead generation and communication.
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Book Review: Inbound Marketing

A Review of the groundbreaking online marketing book, "Inbound Marketing". Written by Brian Halligan and Dharmesh Shah.
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