The American research company, IBIS World has just recently released a list of the top 10 dying industries. It is a perfect example of how the rise of technology has surpassed the need for more traditional media. Wired telecommunication carriers, newspaper publishers, video rental and record stores are all slowly being left behind as the Internet, cellphones and other digital media begin to move to the forefront.
Even TV stations and traditional advertising or media agencies have begun a slow a decline in emphasis as we move further and further into a digital world.
For instance UK companies are now spending a quarter of their marketing budget on online marketing. Whereas just 4 years ago online marketing was categorised as merely an alternative marketing source.
It’s not long until South Africa follows suit. Our broadband and Internet services will eventually catch up with the rest of the world and more and more people will find themselves spending time online.
To view the full table click here
|Sector||Revenue 2010 (in millions)||Decline 2000-2010||Number of
|Wired Telecommunications Carriers||$154,096||-54.9%||23,474||-10.5%|
|DVD, Game & Video Rental||$7,839||-35.7%||17,369||-34.8%|
|Manufactured Home Dealers||$4,538||-73.7%||3,968||-56.7%|
|Video Postproduction Services||$4,276||-24.9%||1,789||-43.2%|
|Formal Wear & Costume Rental||$736||-35.0%||2,310||-28.5%|
Sound Idea Digital is a full service digital marketing agency that specialises in content marketing. We can develop a comprehensive content marketing strategy for your company. Contact us at info@soundidea or visit our website: soundidea.co.za. Follow us on twitter @soundidea and @soundideadma.
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