How Many Twitter Followers Do You Really Need?

If your updates are constant, relevant and informative people will want to follow you, and what’s more, they’ll be industry relevant people who you can learn from as well.
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Website Overhaul: What to Consider When Redesigning Your Website

As any form of fashion does, web design elements gets outdated as rapidly as they are born.
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Gaining Customer Service Brownie Points

According to a press release by American Express, 78% of customers have backed out on an anticipated transaction because of poor customer service.
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Content Marketing 101: E-mail Marketing

Email marketing may have lost some credibility in the age of spam that we live in; however, when practiced correctly it can enhance relationships with existing and potential clients, promote your content and encourage loyalty.
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Does Your Digital Agency Eat Its Own Dog Food?

Digital marketing agencies should practice what they preach. Here are some tell-tale signs to take notice of.
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The Cumulative Effect of Content Marketing

The main difference between traditional advertising and content marketing is that the budget spent on traditional advertising is lost fairly soon after the campaign ends.
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The Content Marketing Client: Client to Supplier Relationship

When the project at hand is content marketing, the client supplier relationship should be a partnership.
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How to Place Yourself in the Client’s Shoes

As a business it is important to see things from the client’s perspective. This is difficult but should be emphasised to become a way of life when dealing with potential clients.
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Marketing with Mobile

Mobile marketing is rapidly becoming a necessity as it is growing at an immense speed. A consumer can do almost anything from the palm of his hand.
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Content Marketers: How to Spot the Professionals

The digital and online marketing fields are emerging at a very fast pace and there are many agencies out there who claim to provide comprehensive digital marketing services.
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Motivate and be motivated Part 2: Management & Leadership

To motivate those who work alongside you, you need to practise intelligent listening, in-depth understanding, and courageous talking. .
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Increased Leads With Outbound Prospecting

However amazing inbound marketing is, there are times when it’s simply not enough.
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Content Marketing 101: An Introduction to Twitter

When put to proper use a Twitter account can be one of your most powerful forms of content communication.
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Motivate and be Motivated: Part 1

A commitment to something, anything, will start and it will perish if you are not constantly motivated to continue.
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Market When it Matters

Timing is everything when it comes to marketing, so when is the best time to pull out all the stops?
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Should Your Sales Force Do Their Own Prospecting?

It is common for sales people to be expected to do their own prospecting, but maybe the expectation is placed on the wrong department.
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Content Marketing 101: The Company Facebook Page

Facebook has grown in leaps and bounds since its launch in 2004. Currently standing on approximately 1.15 billion users it is the single largest social networking site on the planet. Facebook provides access to millions of potential customers and clients, such brand exposure cannot be ignored.
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18 Reasons Why Video Marketing is Essential

We know that video is important in today’s “instant gratification”, online society. We keep talking about it but what makes it so special? Simply looking at online video statistics proves just how important video really is. It’s what Internet users want and it’s also what they share the most. It comes down to this: you can’t do without online video, and this list tells you exactly why.
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Creating Quantities of Quality Sales Collateral Content

A sales person needs to climb a series of consecutive steps in closing a corporate sale. Sufficient resources at his or her disposal are crucial to the sale.
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