From Banner Blind Viewers to Active Advert Killers – YouTube Pre-Roll Ads

It is greatly appreciated that users are given the option to skip the ad. However, given the option, YouTube users will indeed press the skip button.
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What Makes People Tick? 13 Great Books to Help You Understand People's behaviour.

As a marketer it is essential to understand what makes people tick and the following books will help you to do exactly this.
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Book Review: In Search of the Human Mind

In the book "In Search of the Human Mind", Robert Sternberg outlines twenty possible reasons why seemingly intelligent people tend to fail in one form or another. With this knowledge in hand we can understand ourselves a bit better and possibly even change our future outcomes.
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Book Review: Inbound Marketing

A Review of the groundbreaking online marketing book, "Inbound Marketing". Written by Brian Halligan and Dharmesh Shah.
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