Inbound Marketing should be prescribed reading for anybody who has a dedicated interest in online marketing. The book is concise and covers every possible range of relevant topic you can imagine. Everything from Search Engine Optimisation to Landing Page Development is covered briefly and succinctly.

This book has particular relevance to people who wish to establish a name and reputation for their company online. Halligan and Shah have taken the insights of their own experiences and condensed them into a simple, user-friendly guide.

Subjects Covered Include:

• Is your Website a Marketing Hub?
• Create Remarkable Content
• Getting Found on Google
• Convert Visitors into Leads
• Convert Leads to Customers
• Watching Your Competition
• Tools and Resources

Among many more.

I can highly recommend this book as a step-by-step guide to establishing, cementing and leveraging an online presence. It also includes a walk-through of social media sites like Facebook, Twitter and LinkedIn.

What makes this book better than most is that the authors apply all of these principles in their own company; www.hubspot.com. Their case studies and real-life experiences prove that they “walk their own talk”.

The Book is available at www.loot.co.za and www.amazon.com

Sound Idea Digital specialises in Digital Marketing. For more information,

contact 012 66 44 227 or email to info@soundidea.co.za