Setting Up eLearning Exams: The "open-book" Approach

Content, and the dynamic ways in which it can be delivered in eLearning courses, is one of the main aspects that make online learning incredibly effective for the acquiring of knowledge. The main shortcoming however, as it seems to be believed by many, is the way in which a learner's acquired knowledge is tested.
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Blockbusters Swan Song

A brief blog philosophy on the future of film "renting" and purchasing in our shiny, digital age.
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Content Marketing 101: 12 Steps to Creating a Powerhouse Blog

Gone are the days of dismissing the blog as merely some informal journal. If done right the business blog is the single greatest source of content for your business. In a world where content is king, your company blog is the single greatest throne.
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Which Social Media Platform Should You Be Using?

There are so many social media platforms out there and almost everyone uses at least one for personal reasons. When it comes to business and content marketing, how do you choose between the wide selection of sites? Which platforms will drive the most traffic to your site?
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The Power of Feedback in eLearning

Many studies on feedback communication have focussed around feedback provided to the messenger by the audience. This article is focussed on the feedback provided by the messenger, after the audience has responded to the original message.
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Content Marketing 101: Repurposing Content

Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
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Are You Losing Your Leads?

Your marketing is in order and your site is getting traffic. People are visiting your site but for some reason other numbers are not really moving up. When this is the case it is worth taking a good hard look at your landing page - where people eventually end up after browsing your site and deciding that they like what they see.
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eLearning Management: Effective Video Lectures

The most important component of an online course has to be the video lectures. A sophisticated learning management system (LMS) will incorporate video lectures into course modules so that it can easily be viewed and downloaded to keep. Carefully placed within the learning path of the LMS, video lectures can serve as introductory content to a given topic, explanatory content and/or summary content and should function in collaboration with reading materials, quizzes and assignments. The video lecture has the important task of binding all learning components together in a comprehensive manner.
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Content Marketing 101: Content Maintenance Phase

Google favours fresh content, which means you need to ensure that your content is updated regularly. A maintenance plan is as important as a content strategy, without it, your website content can be very easily forgotten once it is out there. The maintenance plan should outline how your team will keep the content accurate at all times and how to make sure your company branding and message stays on track.
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Managing Your Knowledge Through SharePoint

Knowledge has developed into one of the most prized corporate assets in the business world and it needs to be managed as such. Knowledge Management is about company information and the people involved who grow the value of this information by adding skill, understanding, knowledge and suggestions. IT tools such as SharePoint can extend knowledge networks and make it easier to find information and people who have the knowledge you seek.
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Content Marketing 101: Writing for the Web

Writing for the web requires much consideration in terms of what image you want to create in the eye of the user, however the only way to achieve this type of uniformity is by integrating the entire process with your content strategy.
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Content Marketing 101: Creating a Killer Publishing Schedule

A well planned publishing schedule is essential in getting your content strategy off the ground. As well as ensuring your content is published consistently and maintained regularly to ensure your users receive only the most up-to-date and relevant content.
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