Is Old-school Marketing Killing your Business?

Some marketing methods are quite dated and drastically less effective nowadays than they were ten years ago.
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Avoid the Threat of Token Articles

Attracting people to your blog requires captivating content that is both interesting and creative in its presentation.
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YouTube as a Branding Platform

There is a general ignorance that the majority of YouTube users are young, non-influential types which only support free content.
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The Power of Live Help Systems for Websites

The basic concept of the Live Help system is this: a system that allows consumers to interact with a company directly and immediately. The public is looking for instant gratification, and what better way to instantly gratify your website visitors.
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WeChat: A new challenge for marketers

It is time to revert back to the days of old, where interacting with customers was both a personal experience as well as a stage for building your ‘brand experience’.
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Gender Demographics: SEO Beyond Mutually Exclusive Groups

Targeting ‘Demographics’ in your digital marketing strategy still counts – just not the way it used to. Demographics are still on the top of Google’s analytical means of determining what displays on page one of your search results.
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Kickstarter Kickstarts New Genre for Video

It is my belief that the human brain is story-orientated, rendered as such by evolution. Long before the rise of the printing press, people communicated using the narrative. Through a visual approach, people shared ideas, news and stories. Effective digital marketing is just that – the telling of a story.
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Could LinkedIn Showcase Pages Replace your small Website?

Could LinkedIn’s Showcase pages replace your small website?
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