Ideas Ideas What can Sharepoint do for you
Project documents and attachments are kept in one central library, and version control issues are eliminated as there is only ever one version of a project. All project information is stored in SharePoint, and shared calendars mean any confusion over due dates or meetings is a thing of the past.
]]> 2017-11-29 00:00:00 Danette Coetzee
Why eLearning adoption is so difficult
eLearning adoption – as easy as 1, 2, 3! Or is it? With the many learning styles and options available for online learning, eLearning adoption should be a simple process – yet somehow it never seems to be.
]]> 2017-10-02 00:00:00 Danette & Sharon
Content marketing: Do's and Don'ts
We have all heard the phrase content is king. In the modern world, highly shareable, entertaining and authoritative content is the key to success. Here are some do's and don'ts to help you succeed.
]]> 2017-09-27 00:00:00 Danette Coetzee
Storyboarding is a total waste of time in eLearning
Storyboarding is one of the most important parts of designing an eLearning course. A storyboard is a combined representation of on-screen content and an audio-script, which acts as a prototype to develop an effective eLearning course.
]]> 2017-09-12 00:00:00 Danette
Elements of eLearning - Part 2
These eLearning elements are by no means the only elements that can be included, but it's a good start to educating yourself on what is available for use. Help your eLearning vendor or instructional designer by flagging sections of your content that you think would be well suited for a specific eLearning element.
]]> 2017-02-15 00:00:00 Sandra
Elements of eLearning - Part 1
There's no recipe for creating eLearning, but there are 'ingredients'. Presented here is a list of the various elements that can be found in eLearning.
]]> 2017-02-01 00:00:00 Sandra
The Live Chat Option
“Please be patient, we will be with you shortly”. We have all heard these words and we are well aware that “shortly” may end up being quite a while. The days of forcing clients to wait for “the next available operator” are coming to a welcome end
]]> 2017-01-27 00:00:00 Malindi Strydom
What makes a good landing page
We all know how crucial digital marketing has become to a business’s success. One aspect of digital marketing that has the ability to carry a dramatic impact is a landing page.
]]> 2017-01-24 12:00:27 Malindi Strydom
Why eLearning is Popular - Video
Watch the video about last week's article and understand why eLearning is so popular.
]]> 2017-01-18 00:00:00 Sandra
How to Choose the Right Social Media for Your Business - Part 2
Part two of our series on Social Media and how to choose the right platform for your business.
]]> 2017-01-17 00:00:00 Malindi Strydom
How to Choose the Right Social Media for your Business - Part 1
A look at what specific social media platforms offer and how to utilize these features.
]]> 2017-01-10 00:00:00 Malindi Strydom
Why eLearning is Popular
Whether you own a small business or a very large one, you probably realise how important it is to educate your most valuable company asset - your employees.
]]> 2017-01-04 00:00:00 Sandra
Types of eLearning - Video
eLearning is not one dimensional and learning today comes in many different types, styles, models and options. Choose between Synchronous eLearning and Asynchronous eLearning, or a mixture of the two, called Blended Learning.
]]> 2016-12-21 00:00:00 Sandra
Types of eLearning - Blended Learning
There are two main categories of eLearning, Synchronous eLearning and Asynchronous eLearning. There’s also a combination of the two, which is becoming increasingly popular among corporates making the change from traditional brick-and-mortar training to online learning. That would be Blended learning.
]]> 2016-12-07 00:00:00 Sandra
Types of eLearning - Asynchronous eLearning
To Synchronous eLearning there is also Asynchronous eLearning. A convenient and diverse form of learning, which has many possible application and benefits. With the enhancements and futuristic developments of technology, the possibilities for education and training are seemingly limitless.
]]> 2016-11-23 00:00:00 Sandra
Types of eLearning - Synchronous eLearning
eLearning is not one dimensional and learning today comes in many different types, styles, models and options. Know the differences and choose the best one that fits your company needs and goals.
]]> 2016-11-09 00:00:00 Sandra
How Animation is Used in eLearning
Animations make learning more effective and enjoyable, and is used for several different purposes in eLearning. All three key learning styles are captured with animation. It activates the cognitive adult brain with dynamic visuals, audio and by creating an emotional experience.
]]> 2016-10-26 00:00:00 Sandra
Costs of eLearning Production Value - Video
A popular topic among our enquiring clients. Here's an animated video explaining some.
]]> 2016-10-12 00:00:00 Sandra
Why Use Animation in eLearning? - Video
Watch the video that explains why animation has great appeal and potential for eLearning and corporate training.
]]> 2016-09-28 00:00:00 Sandra
What is an LMS? - Video
Watch this animated video to learn what an LMS (learning management system) is, and why you might need one for your eLearning.
]]> 2016-09-14 00:00:00 Sandra
What is an LMS?
Before we get too technical, let's go back and address the fundamentals: what is an LMS (Learning Management System) and why do you even need one?
]]> 2016-08-31 00:00:00 Sandra
Why Use Animation in eLearning?
Animation has great appeal and potential, especially when used in combination with strong learning and teaching principles.
]]> 2016-08-17 00:00:00 Sandra
The eLearning Team and You - Video
Want to know where you fit in with the eLearning team you’ve just hired? Watch this animated video to learn more.
]]> 2016-08-03 00:00:00 Sandra
Levels of Production Value in eLearning
After deciding that eLearning is the way forward for your staff training needs, you may need to decide what production value your eLearning should have as well. Often the production value is heavily influenced by the budget. It’s also good to have your expectations of what the eLearning will look like at the end, aligned with the pre-determined production level.
]]> 2016-07-20 00:00:00 Sandra
eLearning Team Assembly Line - Infographic
When working in teams, an assembly line approach is recommended. This approach develops a deep understanding for the section that each team member fulfils, making him or her each competent experts after only a few projects.
]]> 2016-07-06 00:00:00 Sandra
Slap and Stick! - Part 2
In Part 2 of this series the recipe for wheat pasting is revealed. It's a unique form of street art with many useful applications. This is one form of street art that specifically stands out to most.
]]> 2016-06-24 00:00:00 Naushad Goberdan
eLearning Team Assembly Line - Part 2
When working in teams, an assembly line approach is recommended. This approach develops a deep understanding for the section that each team member fulfils, making him or her each competent experts after only a few projects.
]]> 2016-06-24 00:00:00 Sandra
Slap and Stick! - Part 1
Wheat pasting is a unique form of street art with many useful applications. This is one form of street art that specifically stands out to most.
]]> 2016-06-17 00:00:00 Naushad Goberdan
eLearning Team Assembly Line - Part 1
When working in teams, an assembly line approach is recommended. This approach develops a deep understanding for the section that each team member fulfils, making him or her each competent experts after only a few projects.
]]> 2016-06-10 00:00:00 Sandra
Why You Should Apply Video to Your E-Marketing Strategy
Video is the way forward. If you need to promote yourself, your business or your website, this is how you should do it. There is a nearly infinite amount of information being communicated in the form of video
]]> 2016-06-03 14:21:54 Francois Karstel
The role of colour in marketing - Part 2
Many marketing or consumer psychologists believe that colour makes all the difference to how your company is perceived. The colour you choose for your website, corporate logo or print advert can have an influence on your consumer’s behaviour or the feelings they experience from your brand.
]]> 2016-06-03 11:42:31 Lorraine Coetzee
The role of colour in marketing - Part 1
According to many Marketing Psychologists, colour has an enormous influence on emotion, consumer behaviour, marketing and your perceived brand personality.There are of course those that view colour psychology with scepticism and think that the effects colour has on emotion is exaggerated.
]]> 2016-06-03 11:42:12 Lorraine Coetzee
Personas of Web Development Clients - A Mindful Approach
As web designers and web developers, consider the persona of your client and work towards accommodating that identity.
]]> 2016-06-02 09:44:05 Carla van Straten
The 6 steps to launching a successful new website
Planning to design and develop a new website can be daunting. We list the steps to follow when taking on this task and we give the recipe to delivering a successful project every time.
]]> 2016-06-02 09:31:07 Lorraine Coetzee
The Impact of 3D Printing
With 3D Printing objects are built from the ground up in many thin layers. This might seem like new technology but the first marketable 3D printer was based on a technique known as stereolithography. The concept was created by Charles Hull in 1984 and it works like this:
]]> 2016-05-30 11:28:20 Carina Claassens
Costs Involved in eLearning - Infographic
Here's an infographic outlining the factors that have an influence over the costs involved in an eLearning Project.
]]> 2016-05-25 00:00:00 Sandra
Costs Involved in eLearning - Part 2
The costs involved to create eLearning are varied so on average here are some factors that tip the scales in one direction or another. Part 1: Factors 3, 4 and 5
]]> 2016-05-11 00:00:00 Sandra
Costs Involved in eLearning - Part 1
The costs involved to create eLearning are varied so on average here are some factors that tip the scales in one direction or another. Part 1: Factors 1 and 2
]]> 2016-04-27 00:00:00 Sandra
Processes in eLearning Development - Interactive
The eLearning Development Process has many phases to it and is not as simple as many might think. Try this interactive eLearning demo to discover all the phases.
]]> 2016-04-13 00:00:00 Sandra
What People Love & Hate About eLearning - Interactive
What do People Love & Hate About eLearning? Try this interactive learning demo to find out.
]]> 2016-04-06 00:00:00 Sandra
Paper versus Screen
Which is better? Reading from paper or reading from a screen? It feels like an old, unsolvable battle between the forces of wood and glass.
]]> 2016-03-30 00:00:00 Sandra
LMS Benefits for Your Business - Infographic
Learning Management Systems (LMS) provide a wide range of benefits for businesses of all sizes and in all fields. Your online training and eLearning is organised within LMS so that tracking and recording can take place of training activities.
]]> 2016-03-23 00:00:00 Sandra
eBusiness and eLearning
eLearning is an undeniable and growing business around the world. Africa alone has seen some of the biggest growth compared to other regions in eLearning over recent years. The eBusiness of eLearning will soon be a major business, too.
]]> 2016-03-16 00:00:00 Sandra
LMS for Your Business
Learning Management Systems (LMS) are organising frameworks for online training. LMS provide a wide range of benefits for businesses of all sizes. eLearning is organised within LMS so that tracking and recording can take place of training activities.
]]> 2016-03-10 00:00:00 Sandra
eLearning Development Process
eLearning Development Process otherwise known as ADDIE, and the most commonly used instructional design model in some form or another. If you are a client or a developer it’s useful to memorise this little acronym to know what’s happening during the development of an eLearning project.
]]> 2016-02-23 00:00:00 Sandra
The eLearning Team
This is an introduction to the eLearning Team. People are involved in the process of creating eLearning materials and making them available to a specified audience. Roles may overlap and be performed by the same person, as some roles are interrelated and interdependent.
]]> 2016-02-17 00:00:00 Sandra
Concerns and Considerations When Implementing eLearning
Implementing a new eLearning system in an organisation is a project filled with questions from all round. Here are some of the most common concerns and considerations we are asked by our clients.
]]> 2016-02-11 00:00:00 Sandra
Classroom-Based Training to Digital eLearning
With travel expenses inflating and the budgets for it increasingly being seen as an unnecessary expense in a connected world, eLearning serves to answer the issues of face-to-face, classroom-based, traditional, instructor lead learning.
]]> 2016-02-03 00:00:00 Sandra

There are many variables involved in eLearning content development. Each variable and choice you make for the outcome affects the cost and time required for the project.
]]> 2016-01-27 00:00:00 Sandra

There are many variables involved in eLearning content development. Each variable and choice you make for the outcome affects the cost and time required for the project.
]]> 2016-01-20 00:00:00 Sandra

Your business should have a good plan for implementation and a strategy for introducing eLearning into your company.
]]> 2016-01-13 00:00:00 Sandra

Your business should have a good plan for implementation and a strategy for introducing eLearning into your company.
]]> 2016-01-06 00:00:00 Sandra
Why Your eLearning Company Relationship Soured
Many eLearning suppliers will promise the world at the beginning of a project, but when it comes to delivery - promises are not met. It’s important for both sides to have realistic expectations of what is actually possible.
]]> 2015-12-30 00:00:00 Sandra
Change Management for eLearning
The top 7 tips for successful change management when it comes to new eLearning or Learning Management Systems implementation.
]]> 2015-12-23 00:00:00 Sandra

The final part of this blog series on switching LMSs draws to a close by giving you some insights on how to maximise your ROI.
]]> 2015-12-17 00:00:00 Sandra
Why Make the Move to eLearning?
As a company starts to grow and expand with branches across different regions, training becomes more difficult. eLearning is the solution.
]]> 2015-12-10 00:00:00 Sandra
The Move to eLearning - Interactive
eLearning can mean many different things today. Essentially it is any learning which is enhanced by electronic (online) communications systems. eLearning is more than just an online course.
]]> 2015-12-02 00:00:00 Sandra

This three part series looks at the broader issues involved in switching Learning Management Systems (LMSs). In Part 2 we look at the process of switching, and how to select a new LMS for your organisation.
]]> 2015-11-26 00:00:00 Sandra

This is a guide for companies that already have a Learning Management Systems (LMS) in place and are looking to switch. Here are the broader issues involved in switching LMS...
]]> 2015-11-18 00:00:00 Sandra
What you Should Know About Instructional Design - Part 2
The selection of your eLearning specialist should not be made lightly, so informing yourself on what goes on behind the scenes to create an online learning course can help you identify a quality service provider.
]]> 2015-11-12 00:00:00 Sandra
9 Habits of Top Sales Professionals
In a company it can often be seen that 13% of the top sales people will bring in 87% of the revenue. Much has been written about what it takes to be a good sales person.
]]> 2015-11-09 00:00:00 Francois Karstel
What you Should Know About Instructional Design - Part 1
The selection of your eLearning specialist should not be made lightly, so informing yourself on what goes on behind the scenes to create an online learning course can help you identify a quality service provider.
]]> 2015-11-05 00:00:00 Sandra
The Human Factor in LMS Implementation
When deciding whether or not to implement a technology in favour of an old, traditional, face-to-face system of training, many considerations must be taken into account to ensure that change management will be worth the effort of the change.
]]> 2015-11-02 00:00:00 Sandra
Problems with ICT implementation for eLearning
Information and communications technologies are playing a vital role in our world by making information and education democratised. As with any field, ICT today has its share of problems too.
]]> 2015-10-22 00:00:00 Sandra
Choosing eLearning for your Organisation
How can organisations move forward and identify quality service providers and eLearning products that will meet their own unique needs?
]]> 2015-10-06 00:00:00 Sandra
A Quick Guide to Optimising and Perfecting Your Social Media Profiles
It is amazing how little consideration is taken when uploading a new Social Media profile. It is a subconscious action that might cause reputational damage if done incorrectly unbeknown.
]]> 2015-07-24 08:43:57 Donna Palermo
How to budget for animation.
When having to pay large amounts, it’s always good to know what you’re paying for and why what is marked at certain prices. What I'm going to construct is a way of approaching the price range when looking into investing in animation.
]]> 2015-05-22 15:26:22 Callan Laing
Why you'd want to incorporate a time-lapse into your corporate video.
Time-lapsed footage has become increasingly popular in the vastly growing technological environment we know as planet earth. Its cinematic effect (if done correctly) is a beautifully dramatic and effective way of representing the wonders of time.
]]> 2015-05-22 14:02:52 Callan Laing
An introduction to the magnificent world of animation
Now, the two main reasons animation is looked into by artists is because emotion, movement or gestures can be amplified to any degree. Secondly because it makes the impossible become a living, moving, breathing possibility. From a business’s perspective, the exact two elements are actually desired.
]]> 2015-04-23 08:57:37 Callan Laing
Winter is coming - surviving the Feast Famine cycle
The feast famine cycle means that you either have too much of something (feast) or you have too little (famine). In order to prepare your business for the famine cycle, there is one vital thing you should take from this article…
]]> 2015-04-16 14:37:08 Lorraine Coetzee
eLearning - List of Pros and Cons
E-learning is in the process of flooding the world with it’s modern and agile form of education. Leaving traditional education systems in obscurity, where they pretty much started out to begin with… Pros and cons of E-learning:
]]> 2015-04-14 00:00:00 Callan Laing
Trello as a project management tool.
A member of our team suggested we use Trello, as he has previously worked for an agency that used Trello as their project management tool. I loved it instantly after trying it out for a day or two. Trello is so user friendly, fun and easy to use that the team adopted it immediately without complications.
]]> 2015-04-10 10:55:45 Lorraine Coetzee
The relationship spectrum between you and a client
When it comes to relationship, there is a certain spectrum at play. I often think of this as a scale. Where in this spectrum should clients be? Clients should certainly not have to become your best friends, in order to have
]]> 2015-03-05 12:30:07 Lorraine Coetzee
Supplier Engagement
Just as we use employee engagement as a part of employee retention, we ought to retain our suppliers. . To understand supplier engagement, we must first understand what employee engagement is.
]]> 2015-03-03 00:00:00 Francois Karstel
Boost your social media marketing in 8 easy steps!
Staying on top of social media trends and tricks ensures that your business will show significantly more growth than a company that doesn't optimise their social media presence. Social media is so important for your business because it leads to increased exposure
]]> 2015-01-29 14:30:19 Lorraine Coetzee
The power of the hashtag
At first it was a Twitter exclusive, but now we see the hashtag trend swept up by Facebook, Instagram and Vine, to name but a few. The hashtag is used to link posts, articles, videos; you name it, to any topic.
]]> 2015-01-28 00:00:00 Mari Morrison
SharePoint 2013: Introducing 'My Site'
Among the myriad of SharePoint 2013 functions and features comes the personal site, which is surprisingly intuitive...
]]> 2015-01-22 00:00:00 Julian Karstel
Everyone is a Journalist - Or Are They?
The rapid rise of the Internet, social media and content marketing has caused a shift in information power. There is a mammoth amount of content readily available whenever we want it. Anyone, whether with a journalism degree or not, can publish material online.
]]> 2015-01-21 00:00:00 Mari Morrison
After Writing this article I learnt 10 things...number 5 is just AMAZING!
Linkbait is a serious problem that needs to be addressed not embraced...Every day hundreds of thousands of innocent internet users are tricked into clicking on soul stealing linkbait. The cruelty lies in the nature of the title, which sneakily pokes at our uncontrollable curiosity.
]]> 2015-01-16 00:00:00 Julian Karstel
Using the Truth as a Marketing Tool
Complaints are a given if you run a business, but where most companies are mistaken, is they think that complaints looks bad on your blog or website, but the truth is – your company can gain tremendous credibility if these complaints are handled and responded to with speed, grace and integrity.
]]> 2015-01-15 00:00:00 Lorraine Coetzee
How to measure your Social Media's ROI
Although the effectiveness of adding social media to your marketing and sales strategy has time and again been proven, companies continue to question its return on investment.
]]> 2015-01-13 00:00:00 Mari Morrison
Why and how to protect your online privacy?
Why is your online privacy important? How can you protect your privacy online? Every time you agree with Google to read your location, join a social network, post a comment, fill in an online survey, share a video or send an instant message you create a digital footprint.
]]> 2015-01-08 00:00:00 Lorraine Coetzee

While striving to rank higher on Google remains one of the core goals of any website, we sometimes forget to ‘stay with the times’.
]]> 2014-12-10 00:00:00 Mari Morrison
Long Tail Keywords - What you need to know
Identifying the right keywords for search engine optimization is essential, so picking the most popular ones would be the obvious choice?
]]> 2014-12-05 00:00:00 Julian Karstel
What Beginners Ought to Know about Content Marketing
An introductory article on Content Marketing. As a content marketer, you should know exactly what appeals to your target audience, which means you should be presenting them with the most relevant content.
]]> 2014-11-14 00:00:00 Julian Karstel
For first time users of EPiServer - is it cool or uncool?
We look into the frist time user experience of EPiServer. It's role in the market, why companies would use it and its cool functionalities.
]]> 2014-11-06 00:00:00 Lorraine Coetzee
You can be a content curation master
In digital marketing, being a curator is not necessarily the job of a single person, we are all content curators.
]]> 2014-11-05 00:00:00 Mari Roelofse
One editorial process to rule them all... Part 2
There seems to be a misunderstanding surrounding when the editorial process must be applied.
]]> 2014-10-26 00:00:00 Julian Karstel
Where does your service really begin?
Where does the service you provide begin and end? There is a common misconception among retailers that your customer service starts when clients enter your store for the first time.
]]> 2014-10-24 14:55:36 Lorraine Coetzee

The internet is our marketplace and content our currency. The demand for content has grown at a monstrous pace and will continue to. So we develop strategies, plan content, create it and implement vigorously.
]]> 2014-10-09 00:00:00 Julian Karstel

It is a given that in any business, conflict will arise. Whether you are in a management position, or simply the unlucky employee that answered the upset client’s call, it is important to learn how to deal with these conflicts in a professional manor.
]]> 2014-09-30 12:53:45 Lorraine Coetzee
Could Instagram be a Sweet spot for Corporate Social Networking?
Instagram is a social networking platform which allows users to post images and videos on whichever subject they choose.
]]> 2014-09-30 00:00:00 Mari Roelofse
How to motivate yourself
How to motivate yourself? We have all gone through a phase where work is just getting you down. There are so many different ways to motivate and inspire yourself.
]]> 2014-09-22 13:07:40 Lorraine Coetzee
The Era of Authenticity
We have finally reached a time of life in which consumers are officially tired of empty promises. This is the era of authenticity. This era pokes fun at the old TV infomercials, complains about ‘fake’ Photoshoped models in commercials and they disregard your claim to be the best in business.
]]> 2014-09-09 00:00:00 Francois Karstel
Ego in the workplace
“That guy has such an ego, I love working with him” said no one ever. As professionals we have spent hours honing our skills. Our perception of our expertise is a massive part of our identity. Which also means when we feel like our hard-earned skills are being criticised or not recognised we inevitably take it personally.
]]> 2014-09-05 00:00:00 Julian Karstel
Are your employees demotivated? What you might be doing wrong
Are your employees demotivated? There are many things that you as employer or manager can do to that shape the environment and motivation levels in your office. When employees feel motivated, they work with more energy and confidence.
]]> 2014-09-01 00:00:00 Lorraine Coetzee
Upgrading your blog to the fast generation
Blogs contribute to a major chunk of our interactions with clients in the age of digital marketing. This is a way to show off the personality and corporate culture to current and prospective clients while providing them with a post containing either valuable or entertaining content.
]]> 2014-08-26 00:00:00 Mari Roelofse
How to plan your day effectively
Effectively planning and scheduling your work day can be a challenge for many. Follow these tips to make sure you get the best start to your day and get the important things done.
]]> 2014-08-14 14:56:01 Lorraine Coetzee
Fill your basket with article ideas
Content marketing is a continuous thing. You never truly stop building up content, gathering ideas and communicating with your clients over social networks.
]]> 2014-08-13 00:00:00 Mari Roelofse
How relevant is your marketing degree today?
The marketing industry is ever changing, and its changing faster than university classrooms can keep up. How relevant is your marketing degree? How do you stay on top of trends?
]]> 2014-08-07 14:58:31 Lorraine Coetzee
Your Social Networking Mistakes & How to Rectify them
Being socially awkward no longer applies solely to face-to-face interaction.
]]> 2014-08-06 00:00:00 Mari Roelofse
How to Interpret your Google Analytics Stats
Once we get into the swing of compiling an analytics report, it is easy to forget or misinterpret the various fields you are filling in on said report. These statistics are so vitally important, because they are the truest indicators of your website’s performance.
]]> 2014-08-05 00:00:00 Francois Karstel
Minimising time wasters without destroying morale
Employers are always looking for ways to boost productivity in the office and minimise activities that waste time. We look at three of the worst time wasters in the office and discuss a few suggestions on how to overcome them.
]]> 2014-07-31 14:36:42 Lorraine Coetzee

With the increase in social media marketing, it is easy to overlook the fact that you may be spamming users.
]]> 2014-07-30 00:00:00 Mari Roelofse
What to do with older blog articles
There may be many reasons for casting your thoughts back to old blog articles. Perhaps you notice that they are dated, perhaps the topic has become a hot trend once more, perhaps it’s a good article that has been forgotten, or perhaps you need inspiration for a new post.
]]> 2014-07-23 00:00:00 Francois Karstel
Eating Little Bits of Social Media Marketing
2013 is recognised by many people as the year for short-form content. It seems that most users nowadays spend less time reading your content than they have in the past.
]]> 2014-07-22 00:00:00 Mari Roelofse
eLearning as a Marketing Tool
Marketing in this day and age is about relationship building, not selling. Why? Well, because relationships last longer than once-off sales.
]]> 2014-07-18 00:00:00 Francois Karstel
Your website's been hacked - now what?
Being hacked is an emotional thing, within seconds you become incredibly vulnerable as someone sitting behind a computer can suddenly do as they please with your website.
]]> 2014-07-16 00:00:00 Mari Roelofse
Does your business need an App?
A mobile App, short for application, is a piece of software which fills the need of a group of consumers.
]]> 2014-07-08 00:00:00 Mari Roelofse
How to Respond to Trolls
This does not refer to a cave-dwelling creature, but rather to online trolls. A troll is an individual who feeds off of havoc and arguments on website forums.
]]> 2014-07-02 00:00:00 Francois Karstel
Responsive Design; Adapting to Size
It is the number one web design trend of 2014, responding to the rising need of a website which caters to mobile devices before anything else.
]]> 2014-07-01 00:00:00 Mari Roelofse
Mini-Infographics: The not-so-new Kid on the Block
What makes inbound marketing tick is the focus on providing your audience with good quality content and infographics are an excellent way of displaying information in an engaging an creative manner.
]]> 2014-06-26 00:00:00 Francois Karstel
Taking a Bite of the Real-Time Marketing Cookie
While easily confused as another name for social media marketing, Real-Time Marketing is, in fact, a strategy which adds to a social media marketing plan.
]]> 2014-06-24 00:00:00 Mari Roelofse
9 Clues that it is time to redesign your website
Web design is a tremendously stressful process. It requires a vast amount of attention to detail on a number of different levels and when you have done it once, you are very keen on never entering that ring again.
]]> 2014-06-19 00:00:00 Francois Karstel
Blog showdown: Video vs Text
How do you decide which is right medium for your blog, video or the written word? Although both demand a level of writing, the decision involves much more attention than a simple yes or no.
]]> 2014-06-18 16:16:07 Mari Roelofse
Joe Public is a Digital Marketer
Your online presence, be it for social or professional purposes, advertises exactly who and what you are.
]]> 2014-06-11 00:00:00 Mari Roelofse
Utilise Social Media for Customer Support
“Customer support is the very rare opportunity to connect to your customers on an emotional level. You can’t do that in any other way.” Buffer COO, Leo Widrich.
]]> 2014-06-10 00:00:00 Francois Karstel
How to Brainstorm
Here is a typical brainstorming scenario: a group of employees take an hour or two to brainstorm creative ideas for a content strategy – but more often than not, there is only one person putting ideas on the table.
]]> 2014-06-05 00:00:00 Mari Roelofse
How much are you worth?
We all have a built-in perception of either our own value or that of our business’. We also have a perception of the value we offer to our customers or employers.
]]> 2014-06-04 00:00:00 Francois Karstel
How to Setup a Budget for a Video Production
A high-end project will require more crew, equipment, and time to produce than a low-end production. The planning phase is also much more intensive, as all filming locations are visited before the actual shoot.
]]> 2014-06-03 13:03:50 Francois Karstel
The Truth behind High Bounce Rates
You may have encountered it on your Google Analytics page, but most of us pay no heed to the bounce rates tab. A bounce rate of 50% is not necessarily bad – anything much higher than that should attract your attention.
]]> 2014-05-27 00:00:00 Francois Karstel
6 Essential Steps to take After a Sales Meeting
What you do after a meeting, is just as important as your preparation and presentation during the meeting. Here are six vitally important steps to take following your sales meeting.
]]> 2014-05-23 00:00:00 Francois Karstel
How to Have a Great Sales Meeting
In a previous article we discussed how to prepare yourself for a sales meeting. Now that you have prepped, it is time to implement these preparations, and here’s how:
]]> 2014-05-22 00:00:00 Francois Karstel
Generate Sales through Pinterest
Back to the days of old when you advertised products and services by posting them on a notice board; except now, it is digital.
]]> 2014-05-13 00:00:00 Mari Roelofse
How to Prepare for a Sales Meeting
The sales environment has changed a lot over the years – the sales consultant used to be a source of information, but now they are just a representation of the company, there to close a sale and fill in any gaps of information that the client has.
]]> 2014-05-09 00:00:00 Francois Karstel
Is Old-school Marketing Killing your Business?
Some marketing methods are quite dated and drastically less effective nowadays than they were ten years ago.
]]> 2014-04-29 00:00:00 Francois Karstel
Avoid the Threat of Token Articles
Attracting people to your blog requires captivating content that is both interesting and creative in its presentation.
]]> 2014-04-24 00:00:00 Francois Karstel
YouTube as a Branding Platform
There is a general ignorance that the majority of YouTube users are young, non-influential types which only support free content.
]]> 2014-04-22 00:00:00 Mari Roelofse
The Power of Live Help Systems for Websites
The basic concept of the Live Help system is this: a system that allows consumers to interact with a company directly and immediately. The public is looking for instant gratification, and what better way to instantly gratify your website visitors.
]]> 2014-04-16 00:00:00 Francois Karstel
WeChat: A new challenge for marketers
It is time to revert back to the days of old, where interacting with customers was both a personal experience as well as a stage for building your ‘brand experience’.
]]> 2014-04-14 00:00:00 Mari Roelofse
Gender Demographics: SEO Beyond Mutually Exclusive Groups
Targeting ‘Demographics’ in your digital marketing strategy still counts – just not the way it used to. Demographics are still on the top of Google’s analytical means of determining what displays on page one of your search results.
]]> 2014-04-10 00:00:00 Carla van Straten
Kickstarter Kickstarts New Genre for Video
It is my belief that the human brain is story-orientated, rendered as such by evolution. Long before the rise of the printing press, people communicated using the narrative. Through a visual approach, people shared ideas, news and stories. Effective digital marketing is just that – the telling of a story.
]]> 2014-04-09 00:00:00 Francois Karstel
Could LinkedIn Showcase Pages Replace your small Website?
Could LinkedIn’s Showcase pages replace your small website?
]]> 2014-04-02 16:12:43 Julian Karstel

It is greatly appreciated that users are given the option to skip the ad. However, given the option, YouTube users will indeed press the skip button.
]]> 2014-03-27 00:00:00 Carla van Straten

Customers find you through inbound marketing, but in some instances inbound marketing simply doesn't work. This article explains why.
]]> 2014-03-26 00:00:00 Francois Karstel
Your In-House Digital Marketing: From Failure to Success
The Internet has become somewhat of an equaliser in that small companies can be viewed on the same scale as large companies by simply having an impressive website and blog.
]]> 2014-03-25 00:00:00 Carina Claassens
The Five Pillars of Content Marketing
In this article I discuss the five main pillars of content marketing that each and every writer should adhere to.
]]> 2014-03-19 00:00:00 Francois Karstel
LinkedIn: Should You Accept All Contact Invitations?
In this article we discuss the two arguments for accepting contact requests on LinkedIn.
]]> 2014-03-17 00:00:00 Carina Claassens
Narrating Brand Stories to a Digital Audience
Brand narratives define the brand promise and essentially makes the brand live. This is opposed to the brand just existing provided that it is successfully communicated.
]]> 2014-03-13 00:00:00 Carla van Straten
Repurposing Other People's Content
If you write as many articles and content as you should be, you understand how difficult it is to come up with relevant topics to write about. The more you do it, the more challenging it becomes to churn out quality content.
]]> 2014-03-12 00:00:00 Francois Karstel
The Natural Life Span of a Client Agency Relationship
In a previous article we discussed the life span of a corporate website. The relationship between clients and digital marketing agencies work very much in the same way and in this article we discuss how you can strengthen your relationships, and keep them that way.
]]> 2014-03-10 00:00:00 Carina Claassens
3 Sochi Olympic Ambush Marketing Tactics To Inspire Your Next Event
Check out how three companies ambushed the Games and how you can borrow their tactics for your next marketing event.
]]> 2014-03-07 00:00:00 Guest Post: Jordan Knight
The Lifecycle of a Corporate Website
Each and every website has a lifecycle, which will eventually come to an end. This means that your website starts off as being fresh and new, after which it moves towards being less relevant and then it becomes a downright liability.
]]> 2014-03-05 00:00:00 Francois Karstel
Social Selling Through LinkedIn
The sales process has changed radically within the past few years and this is very much due to the digital marketing boom and the growth of massive social media platforms. Relationship building is now more important than ever and social selling has replaced out dated ways of selling in many ways.
]]> 2014-03-04 00:00:00 Carina Claassens
Mobile Browsers Prefer Video Content
This article focuses on the importance of optimising all your sites for mobile usage, while at the same time offering the most crucial element thereof, video.
]]> 2014-02-28 00:00:00 Francois Karstel
Neuro(content)marketing: Mirror Neuron Networks meet Blogs and Social Networks
In neuromarketing, the neuroscientific phenomenon of mirror neuron networks, allow you to understand how to deliver information to a browser, blog reader, or social media follower in a way that will actually be of value to them.
]]> 2014-02-27 00:00:00 Carla van Straten
What Do You Really Gain From Blog Comments?
With all the emphasis placed on engaging with blog readers and social media followers, we decided to look into this important, yet vague, concept of the blog comment.
]]> 2014-02-25 00:00:00 Carina Claassens
One Thing That Can Destroy the Best Marketing Effort
There are two sides to every company, the promise side and the delivery side.
]]> 2014-02-21 00:00:00 Francois Karstel
Neuromarketing: The Personal Part of Marketing
It would appear that we have not stressed enough just how crucial an understanding of consumer psychology, user behaviour and neuroscience is to the practice of marketing and selling.
]]> 2014-02-20 00:00:00 Carla van Straten
The Power of Follow Up
Imagine if you had stayed in touch with every single person you have ever met through your business dealings. You would have a ridiculous pool of contacts linking you to numerous possibilities, endeavours and benefits.
]]> 2014-02-19 00:00:00 Francois Karstel
The Potential of User Generated Content
User generated content is a source of content that you might not have considered before and is a relatively simple way of rapidly growing your pool of content.
]]> 2014-02-17 00:00:00 Carina Claassens
Video Projects: When to Outsource & When to Produce In-House
This week I am discussing when you should outsource your video projects and when producing in-house is a good (and cheap) option.
]]> 2014-02-10 00:00:00 Carina Claassens
Time Expenditure in the Work Environment
Work expands so as to fill the time available for its completion.
]]> 2014-02-07 00:00:00 Carla van Straten
12 Common Amateur Video Mistakes & How To Correct Them
This list consists of the most obvious and common video production errors often overlooked by amateurs.
]]> 2014-02-06 00:00:00 Francois Karstel
How to Create Tracking URLs
One of the best tools at your disposal is one that shows you exactly how effective your marketing campaigns are.
]]> 2014-02-03 00:00:00 Carina Claassens
How to Calculate the Value of Your Social Media Traffic
All the traffic to your blog or website from social media is not born equal, certain traffic counts for more than others and varies from company to company.
]]> 2014-01-29 00:00:00 Francois Karstel
Optimise Your Youtube Videos for Search Engines
Youtube is the second largest search engine in the world, which means you need to optimise your videos to ensure they appear in Youtube’s never-ending, always-crowded search.
]]> 2014-01-28 00:00:00 Julian Karstel
Compiling Your Own Online Course: A Step-by-Step Guide
This article discusses the necessary steps to take when compiling your own online course.
]]> 2014-01-27 00:00:00 Carina Claassens
Communicating Risk in Managing Projects
The importance of communicating possible risks factors to clients.
]]> 2014-01-23 00:00:00 Carla van Straten
In Content Marketing You Get What You Pay For
Most of us know the basics of content marketing, but few seem to understand the amount of work that goes into it
]]> 2014-01-22 00:00:00 Julian Karstel
Turn Your Company Into a Content Generating Machine
We all realise the importance of offering quality content to our clients, but generating a constant flow of value adding content can be daunting.
]]> 2014-01-22 00:00:00 Francois Karstel
Online Courses as Content Marketing
This article discusses the benefits of creating industry specific online courses and using them as part of your content marketing strategy.
]]> 2014-01-20 00:00:00 Carina Claassens
Being Mindful: Can Routine Cause Mindlessness in the Workplace?
The more automated a process, the less alert we become and the long-term effect of following procedures causes mindlessness in people.
]]> 2014-01-16 00:00:00 Carla van Straten
Why You Need a Pool of Evergreen Content
Evergreen content is essential to your content marketing efforts. Having a large pool of evergreen content allows for your content to be both substantial and timeless.
]]> 2014-01-14 00:00:00 Julian Karstel
Why You Need an Editorial Calendar
An editorial calendar is a simple way to organise your content in such a way that it is well structured, relevant and logical.
]]> 2014-01-13 00:00:00 Carina Claassens
The Sound Idea Digital Top 10 Blog Posts of 2013
As the year draws to an end, and we publish our last blog post for 2013, we thought it appropriate to summarise our content marketing blog highlights.
]]> 2013-12-13 00:00:00 Carina Claasens
Constructive Stress: Being stress-fit instead of stress-free
Avoiding stress equates to avoiding challenges. We should rather strive to become stress-fit than stress-free, but how do we become stress-fit? I suggest a conscious and active approach against the urge to avoid challenging situations due to the frightful possibility of stress.
]]> 2013-12-12 13:41:01 Carla van Straten
Rank Higher on Google With One Simple Action
Updating your website properly is an easy strategy that very few companies spend adequate time on.
]]> 2013-12-11 00:00:00 Francois Karstel
How the Google Algorithm Works
The only way to be found through search engines is to ensure you rank well in search results, and the only way of doing that is by understanding how search engines work.
]]> 2013-12-10 00:00:00 Julian Karstel
Retaining Your Customers
Having a retention strategy can help to keep customers or clients happy and coming back for more.
]]> 2013-12-09 00:00:00 Carina Claassens
Constructive Stress in a Corporate Environment
The general atmosphere in the corporate work place undeniably grows more and more tense as the year approaches its end.
]]> 2013-12-05 00:00:00 Carla van Straten
The 10 Steps of Content Strategy
The value of your online presence has skyrocketed. Your website has to look fresh and needs to be updated frequently with great content. Sounds simple enough, but that is far from the case. When redesigning your website you need to treat the process like you would with any business strategy, which means you need to plan and implement a content strategy.
]]> 2013-12-03 00:00:00 Julian Karstel
Making the Most of Your Marketing Budget
Since advertising is continuing to become more and more unpopular, and the content marketing industry is growing, it’s worth considering cutting your advertising budget. The remainder of your budget can be used to boost your content marketing efforts.
]]> 2013-12-02 00:00:00 Carina Claassens
LinkedIn & the Strengths of Weak Ties
Social networking as we know it shows to produce phenomenal value to users partaking in weak relationships.
]]> 2013-11-28 00:00:00 Carla van Straten
Blogging: Considerations When Conducting Research
This article discusses the most important considerations when conducting research for your articles. There is no point in having well written content when your facts are false and out dated.
]]> 2013-11-27 00:00:00 Francois Karstel
The Introduction to Content Marketing
The entire industry is fueled by great content. The greater the value perceived the greater the exposure, and ultimately the greater the profits.
]]> 2013-11-26 00:00:00 Julian Karstel
LinkedIn: An Introduction
LinkedIn is THE social media site for business, especially in the field of B2B. Get to grips with the basics of the social media platform.
]]> 2013-11-22 00:00:00 Julian Karstel
An Introduction to Your Social Media Strategy
Social media communication has become a science in its own right and, when done right, will result in exposure that was before only achievable through massive marketing budgets.
]]> 2013-11-22 00:00:00 Carina Claassens
Return on Investment in Content Marketing: Factors to Consider
Calculating ROI when the investment at hand is a company's content marketing strategy, means that there are various factors that should be taken into consideration.
]]> 2013-11-21 00:00:00 Carla van Straten
We Can Maintain Only 150 Social Relationships
It is extremely important to maintain relationships in a way that comes across as friendly, professional and, most of all, human.
]]> 2013-11-20 00:00:00 Francois Karstel
Promoting Your Content through Online Ads
Recreate the online ad platform by creating awareness around your brand by using the best in your arsenal of valuable content.
]]> 2013-11-18 00:00:00 Carina Claassens
Lead Management: The Full Spectrum
The process of lead management encapsulates leading online visitors to the point of purchase, and from the point of purchase to being a trusting company fan.
]]> 2013-11-15 00:00:00 Carla van Straten
Professional Writers Making a Comeback
The demand for content is high, but the demand for quality even more so.
]]> 2013-11-15 00:00:00 Carina Claassens
Lead Scoring: The Basics
Lead scoring is the process through which you determine if a lead is ready to be handed over to the sales department.
]]> 2013-11-13 00:00:00 Francois Karstel
Putting the Social in Social Media
The entire industry has changed under the guise of truth and transparency, whereby the most selfless are the most successful, so why are we all being so selfish about it then?
]]> 2013-11-12 00:00:00 Julian Karstel
Not All Content Marketing is Online
As content marketers we live and breathe online content, but setting yourself apart by moving offline can make a lasting impact on your potential and existing clients.
]]> 2013-11-11 00:00:00 Carina Claassens
The 13 Dimensions of a Company Blog: The Centre of Your Marketing Universe
By now all marketers realise how important it is for a company to have a blog. Regardless of the industry, having a blog will lead to more website traffic and essentially, more business.
]]> 2013-11-08 00:00:00 Carina Claassens

Customer feedback is the one true piece of intimate information that allows you to review the success of a product or service through the eyes of your consumers. It is therefore invaluable.
]]> 2013-11-07 00:00:00 Carla van Straten
The Benefits & Risks of Guest Posts
This article covers the advantages and risks when allowing others to contribute to your blog.
]]> 2013-11-06 00:00:00 Francois Karstel
Content Marketing 101: An Introduction to Google Analytics
Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website.
]]> 2013-11-05 16:44:19 Julian Karstel
Tapping Into Different Communities on Twitter
The importance of tapping into different communities on Twitter by making use of scheduling apps and hash-tags.
]]> 2013-11-04 00:00:00 Carina Claassens
The Relationship Between Your Blog & Website Traffic
A question often asked by new bloggers is “how often should I publish?” The answer is – as often as you possibly can.
]]> 2013-11-01 00:00:00 Carina Claassens
When Expert Knowledge & Exceptional Writing Come Together
Any writer should undeniably also be a researcher. However, it is highly improbable to learn the technical details of specialist fields in a couple of days, before the article is to be published.
]]> 2013-10-31 00:00:00 Carla van Straten
With an Online Video Tidal Wave Coming, Make Sure You're Riding It
Every marketer and creative professional should be seriously thinking about how to better incorporate video into their campaigns and content marketing efforts.
]]> 2013-10-30 00:00:00 Guest Post: Danny Groner
Content Marketing 101: The 7 Rules of Website Usability
Having covered the principles of website usability and browser behavior in the previous articles it is time to set the guidelines for converting your website into a model for usability design.
]]> 2013-10-29 16:04:24 Julian Karstel
Making Prospecting Easier with LinkedIn
Sales people are gradually using LinkedIn as their main source of new leads.
]]> 2013-10-28 00:00:00 Carina Claassens
How to Manage Your Blog Like a Professional Publication: Part 2
Your blog is the centre point of your content marketing campaign so as much care as possible should be taken to ensure that the content is interesting, relevant and shareable.
]]> 2013-10-25 00:00:00 Carina Claassens
Your Content is an Important Part of Your Total Customer Experience
Customer Experience, also known as CX, according to Wikipedia is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier.
]]> 2013-10-24 00:00:00 Francois Karstel
Google Hangouts as a Component of Your Digital Marketing Strategy
The Google Hangouts platform is great for social interaction between multiple participants. However, users are utilising this platform for more than merely informal chatting.
]]> 2013-10-24 00:00:00 Carla van Straten
Content Marketing 101: Website Usability and Browser Behaviour
No matter how awesome your content is or how much brand loyalty you may have earned, a badly structured website is only going to increase your bounce rate and drop your repeat visits.
]]> 2013-10-22 16:26:20 Julian Karstel
How to Manage Your Blog Like a Professional Publication: Part 1
With the many different forms of online journalism, including blogging, it’s important to keep editorial standards in mind.
]]> 2013-10-21 00:00:00 Carina Claassens
Content Marketing: How To Do a Competitor Analysis
A competitor analysis will allow you to see why your competitors are doing worse or better than you are and will give you a much needed wake up call.
]]> 2013-10-18 00:00:00 Carina Claassens
What Builds a Likable Business?
Fancy branding and cutesy advertising no longer work as the defining factors for closing a sale.
]]> 2013-10-17 00:00:00 Carla van Straten
How to Motivate Your Sales Force
To motivate your sales force you need to eliminate demotivating factors.
]]> 2013-10-16 00:00:00 Francois Karstel
Content Marketing 101: An Introduction to Website Usability
Website usability is a measure of the ease of use of a website for its user.
]]> 2013-10-15 16:34:52 Julian Karstel
The Comprehensive Digital Agency Checklist
Before choosing a digital marketing agency to manage your content it is necessary to consider certain points – which can be quite confusing if you’re not sure where to start.
]]> 2013-10-14 00:00:00 Carina Claassens
12 Tried and Tested Ways to Choose Topics for Blog Posts
How exactly do you choose topics that are interesting and, once turned into an article, share-worthy?
]]> 2013-10-11 00:00:00 Carina Claassens
Google Glass: Wearable Tech as Social Surveillance Devices
Google Glass wearable technology is yet another building block to add to the complex structure of technological disruption.
]]> 2013-10-10 00:00:00 Carla van Straten
Creating Viral Content with Stereoscopic Imaging
In a world where content is readily available in bulk, the aim is to create content that gets shared, linked and mentioned – as much as possible.
]]> 2013-10-09 00:00:00 Francois Karstel
Content Marketing 101: Lead Generation Part 2
In this article we will be covering the last elements of lead generation, namely lead scoring, lead distribution and lead recycling.
]]> 2013-10-08 16:17:10 Julian Karstel
How to Measure the Quality of Your Blog Articles
Content marketing is based around two main elements. The first is of course content, and secondly the promotion thereof.
]]> 2013-10-07 00:00:00 Carina Claassens
How to Wean Yourself off Google and Why
If, as a business, you gain most of your success from Google, you should start making drastic changes – and fast.
]]> 2013-10-04 00:00:00 Carina Claassens
12 Ways to Market your Company Blog
This article lists 12 tried and trusted ideas for enhancing the visability of your main online marketing machine, i.e. your blog.
]]> 2013-10-03 00:00:00 Carla van Straten
What Makes People Tick? 13 Great Books to Help You Understand People's behaviour.
As a marketer it is essential to understand what makes people tick and the following books will help you to do exactly this.
]]> 2013-10-02 00:00:00 Francois Karstel
Content Marketing 101: Lead Generation Part 1
It may seem like a daunting task, but with proper planning the entire lead generation process can become incredibly simplified and even automated.
]]> 2013-10-01 16:25:43 Julian Karstel

Google's new Hummingbird algorithm is fast, super accurate and affects 90% of searches.
]]> 2013-09-30 00:00:00 Carina Claassens
There is more to Content than Video, Text & Images - Part 3
Drone photography, also known as low level aerial photography, is an easy and affordable way of creatively producing compelling content.
]]> 2013-09-27 00:00:00 Carina Claassens

A company website used to be the centre point of the online universe. In recent years this changed and social media (of which blogs are the most integral part) took the number one spot.
]]> 2013-09-26 00:00:00 Francois Karstel
Blog Writing and the List Form Convention
Presenting blog articles in the form of lists is a popular blog writing convention.
]]> 2013-09-26 00:00:00 Carla van Straten
Facebook Much? What Your Staff Actually do at Work
Unless your job is digging trenches, most employees have access to the Internet, and with it, access to countless distractions
]]> 2013-09-25 09:19:25 Julian Karstel
Step-by-Step: Content Curation
Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content.
]]> 2013-09-23 00:00:00 Carina Claassens
Become an Opinion Leader Through Content Curation
Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
]]> 2013-09-20 00:00:00 Carina Claassens
The Basics of Content Curation in the Digital Sphere
Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information.
]]> 2013-09-19 00:00:00 Carla van Straten
Content Marketing 101: Call to Actions
Call to actions and landing pages go hand in hand, and when practiced correctly will result in a huge increase in leads.
]]> 2013-09-18 14:58:44 Julian Karstel
There is more to Content than Video, Text & Images - Part 2
Another exciting type of content is VR (Virtual Reality) Panoramic Imaging. This photography technique enables your camera to “see” the world beyond peripheral barriers.
]]> 2013-09-18 00:00:00 Francois Karstel
Staying Ahead With Quality Content
Even though we are already knee deep in online articles, content marketing is still evolving and many are still unaware of its exact benefits.
]]> 2013-09-16 00:00:00 Carina Claassens
The Bare Bones of Content Marketing
A good content marketing strategy is complex; it requires a blog, a website, a comprehensive social media plan, landing pages, lead nurturing, a pay-per-click campaign and a report on all of this.
]]> 2013-09-13 00:00:00 Carina Claassens
Recipe for a Successful Long-Life Company Intranet System
A company intranet will work only when it works for you, but to achieve a successfully functioning company intranet, you need to put some work into it as well.
]]> 2013-09-12 00:00:00 Carla van Straten
There is more to Content than Video, Text & Images - Part 1
We’re all used to text based content, videos, podcasts and photos – so what’s next? Introducing the gigapan.
]]> 2013-09-11 00:00:00 Francois Karstel
Content Marketing 101: An Introduction to PPC Ads
A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking.
]]> 2013-09-10 15:19:08 Julian Karstel
Twitter as a Quality Filter
It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter.
]]> 2013-09-09 00:00:00 Carina Claassens
eLearning in a Non-Computer Based Environment
eLearning for staff training and assessment is possible in a non-computer based environment via interactive response technology software and devices.
]]> 2013-09-07 00:00:00 Carla van Straten
Where Does Your Blog Fit Into the Content Marketing Mix?
As many of our other articles state, a company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website.
]]> 2013-09-06 00:00:00 Carina Claassens
3D Stereoscopic Video & Imaging as a Lead Generation Tool
Most of us have already realised how important video marketing has become in today’s instant gratification, digital age, so now might be the time to take it a step further and step away from what is becoming common ground.
]]> 2013-09-04 00:00:00 Francois Karstel
Content Marketing 101: Landing Pages
A landing page, also known as a lead capturing page, is a webpage that appears in response to clicking on an advert, a call-to-action button, or a search engine pay-per-click ad.
]]> 2013-09-03 15:49:51 Julian Karstel
Do Bigger Agencies Offer Better Quality Service?
How to choose between the large, well-known agency and the smaller (under 15 employees), yet appealing one.
]]> 2013-09-02 00:00:00 Carina Claassens
How Many Twitter Followers Do You Really Need?
If your updates are constant, relevant and informative people will want to follow you, and what’s more, they’ll be industry relevant people who you can learn from as well.
]]> 2013-08-30 00:00:00 Carina Claassens
Website Overhaul: What to Consider When Redesigning Your Website
As any form of fashion does, web design elements gets outdated as rapidly as they are born.
]]> 2013-08-29 00:00:00 Carla van Straten
Gaining Customer Service Brownie Points
According to a press release by American Express, 78% of customers have backed out on an anticipated transaction because of poor customer service.
]]> 2013-08-28 00:00:00 Francois Karstel
Content Marketing 101: E-mail Marketing
Email marketing may have lost some credibility in the age of spam that we live in; however, when practiced correctly it can enhance relationships with existing and potential clients, promote your content and encourage loyalty.
]]> 2013-08-27 15:17:24 Julian Karstel
Does Your Digital Agency Eat Its Own Dog Food?
Digital marketing agencies should practice what they preach. Here are some tell-tale signs to take notice of.
]]> 2013-08-26 00:00:00 Carina Claassens
The Cumulative Effect of Content Marketing
The main difference between traditional advertising and content marketing is that the budget spent on traditional advertising is lost fairly soon after the campaign ends.
]]> 2013-08-23 00:00:00 Carina Claassens
The Content Marketing Client: Client to Supplier Relationship
When the project at hand is content marketing, the client supplier relationship should be a partnership.
]]> 2013-08-22 00:00:00 Carla van Straten

As a business it is important to see things from the client’s perspective. This is difficult but should be emphasised to become a way of life when dealing with potential clients.
]]> 2013-08-21 00:00:00 Francois Karstel
Content Marketing 101: An Introduction to LinkedIn
LinkedIn has multiple opportunities to build communities, establish expertise, connect with other users and promote your content.
]]> 2013-08-20 16:21:01 Julian Karstel
Marketing with Mobile
Mobile marketing is rapidly becoming a necessity as it is growing at an immense speed. A consumer can do almost anything from the palm of his hand.
]]> 2013-08-19 00:00:00 Carina Claassens
Content Marketers: How to Spot the Professionals
The digital and online marketing fields are emerging at a very fast pace and there are many agencies out there who claim to provide comprehensive digital marketing services.
]]> 2013-08-16 00:00:00 Carina Claassens
Motivate and be motivated Part 2: Management & Leadership
To motivate those who work alongside you, you need to practise intelligent listening, in-depth understanding, and courageous talking. .
]]> 2013-08-15 14:21:05 Carla van Straten
Increased Leads With Outbound Prospecting
However amazing inbound marketing is, there are times when it’s simply not enough.
]]> 2013-08-14 00:00:00 Francois Karstel
Content Marketing 101: An Introduction to Twitter
When put to proper use a Twitter account can be one of your most powerful forms of content communication.
]]> 2013-08-13 16:35:45 Julian Karstel
Motivate and be Motivated: Part 1
A commitment to something, anything, will start and it will perish if you are not constantly motivated to continue.
]]> 2013-08-13 00:00:00 Carla van Straten
Market When it Matters
Timing is everything when it comes to marketing, so when is the best time to pull out all the stops?
]]> 2013-08-12 00:00:00 Carina Claassens
Should Your Sales Force Do Their Own Prospecting?
It is common for sales people to be expected to do their own prospecting, but maybe the expectation is placed on the wrong department.
]]> 2013-08-07 00:00:00 Francois Karstel
Content Marketing 101: The Company Facebook Page
Facebook has grown in leaps and bounds since its launch in 2004. Currently standing on approximately 1.15 billion users it is the single largest social networking site on the planet. Facebook provides access to millions of potential customers and clients, such brand exposure cannot be ignored.
]]> 2013-08-06 16:29:01 Julian Karstel
18 Reasons Why Video Marketing is Essential
We know that video is important in today’s “instant gratification”, online society. We keep talking about it but what makes it so special? Simply looking at online video statistics proves just how important video really is. It’s what Internet users want and it’s also what they share the most. It comes down to this: you can’t do without online video, and this list tells you exactly why.
]]> 2013-08-05 00:00:00 Carina Claassens
Creating Quantities of Quality Sales Collateral Content
A sales person needs to climb a series of consecutive steps in closing a corporate sale. Sufficient resources at his or her disposal are crucial to the sale.
]]> 2013-08-02 00:00:00 Carla van Straten
Why You Need a Blog
When blogging first kicked off in the 90's it was a popular way of digitising your thoughts and sharing them with the world. It was more of a personal online journal than a clever content marketing platform. Today, everyone, from Fortune 500 companies to your local butcher, has a blog.
]]> 2013-08-01 00:00:00 Carina Claassens
Content Marketing 101: YouTube Explained
Youtube has become the single biggest source of video content in the world. The opportunities with video content are endless, provided you use the correct strategy.
]]> 2013-07-30 16:32:07 Julian Karstel
How a SharePoint Intranet can Benefit Your Organisation
SharePoint as a platform offers many great building blocks for making collaboration and management more regulated across all departments of a business. In this article I focus specifically on the benefits of SharePoint when used internally, as an Intranet.
]]> 2013-07-29 00:00:00 Carina Claassens
Standing Out From the Crowd
Many of the articles we read online are unoriginal, rehashed and dull because we see them all the time. When generating content it is important to remember to research and compare first. Online users are loyal to sites that produce consistent quality. Over time, your readers, and search engines, will distinguish your site for what it’s worth.
]]> 2013-07-26 00:00:00 Carina Claassens
Your Website Statistics - Open to Interpretation?
“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” – Mark Twain. The information that we believe, which isn’t true, is the information that causes us the most harm.
]]> 2013-07-25 12:15:00 Julian Karstel
The Pitfalls to Using Open-Source Learning Management Systems
Think twice before settling for a Learning Management system that is open source and free to download at the click of a button. When we see the word open-source, we assume that we are scoring a free LMS that we can use and customise with various Plug-Ins, but nothing in life is free, and even software freely available comes at a price. An Open source LMS is not a no-compromise no-worries alternative to non-free-source systems.
]]> 2013-07-25 00:00:00 Carla van Straten
Content Marketing 101: Social Media Strategy
The entire business world has moved online, which means engaging with others through social media has become more crucial than ever before. Social media communication has become a science in its own right, when done right, will result in exposure that was before only achievable through massive marketing budgets.
]]> 2013-07-23 12:36:00 Julian Karstel
Twitter Bios: A Creative Writing Challenge
Twitter users spend a lot of time making sure that they construct the correct tweets, but how much time is spent constructing bios? Take a look at some of the bios out there, so many of them are awfully written and to top it all off, they don’t tell you anything about the person who wrote it. A badly written bio is even worse than no bio at all.
]]> 2013-07-22 00:00:00 Carina Claassens
10 Considerations for Lead Nurturing
Once you gain a potential client’s contact details that person becomes a cold lead and this is where lead nurturing comes into play. If you don’t nurture your leads, the probability of you making a sale is slim to none.
]]> 2013-07-19 00:00:00 Francois Karstel
Lifelong Learning in the Age of Warp Speed Technological Advancement
When technology is evolving at a warp speed, being resistant to such change, and stagnating in knowledge consumption means that you are not just standing still anymore, you are actually moving backwards. Do we realise the true extremity of the situation that we find ourselves in? It is time to look at Lifelong Learning as the solution.
]]> 2013-07-18 00:00:00 Carla van Straten
Content Marketing 101: Clever Content Updates in 5 steps
Content is the name of the online game. Strong content draws potential clients to your website, and converts them into strong leads. The purpose of content is to create value for users and in the process boost your credibility as expert in the industry. In order to do so you need to feed users with your quality content updates.
]]> 2013-07-17 14:30:00 Julian Karstel
Twitter: Not for Twits
While playing on the net, you StumbleUpon something wildly interesting, relevant, informative and well written. Immediately you tweet it to all your followers, many of whom retweet it to theirs. You have landed on, and passed on, the perfect content to share. Posting the article has lent you some ever-evasive Twitter credibility. You are impressive. You gain several new followers.
]]> 2013-07-16 00:00:00 Carina Claassens
How People Read - When They Actually Read
We all know that we are living in an ‘instant gratification, no-time-to-waste’ age. This impacts most aspects of our daily lives – including how we read. We spend ages scanning the web to find articles and information relevant to us, but do we actually read these articles once we find them? As content marketing is growing rapidly and online content is increasing, someone has to be reading, right?
]]> 2013-07-15 00:00:00 Carina Claassens
Creating a Corporate Culture of Lifelong Learning
Focusing on a group of corporate employees, whether it is a small company, a department within a company or a large enterprise, I would like to argue that a reputable culture of Lifelong Learning can be established and maintained.
]]> 2013-07-11 00:00:00 Carla van Straten
Content Marketing 101: Website Structuring and Linking Strategy
Implementing an effective linking strategy begins with your website structure. In this article we discuss the most effective website structuring methods and the effects thereof on linking strategy.
]]> 2013-07-10 16:30:00 Julian Karstel
A Myth Called Talent
There is no such thing as natural talent. In this article we dispel the myth of innate talent and learn how to practice the right way.
]]> 2013-07-09 17:30:00 Francois Karstel
What Makes an Expert?
Marketing, just like mathematics, is something that must be practiced and mastered. You have to push yourself relentlessly and make every second count.
]]> 2013-07-08 00:00:00 Francois Karstel

It is fact that knowledge is power. ELearning methods create the perfect learning scenario for people who want to continue learning in a way that is manageable and undisruptive to their daily routines. In other words, eLearning is the perfect match for a corporate employee committed to Lifelong Learning (LLL).
]]> 2013-07-04 00:00:00 Carla Van Straten
Born Creatives: Can We Think Differently?
What do you think? Is it possible to think differently and creatively or is this impossible if you were not born with a creative mind? Creative thinking is present in most aspects of our lives. Whether it’s finding solutions to problems, managing a business, having everyday conversations or writing an article, creative thinking is central. Being able to think differently leads to innovation and this is why it is so important when it comes to business.
]]> 2013-07-03 00:00:00 Carina Claassens
Content Marketing 101: On-Page SEO
Search engine optimisation helps Google find and index your website’s content and is the process of improving a websites search engine ranking through relevant keywords/key phrases and fresh topic-specific content. On-page SEO refers to the optimisation of page specific content in order to better the search engine ranking of that page.
]]> 2013-07-02 00:00:00 Julian Karstel
The Importance of Twitter Lists
Twitter lists have been around since 2009 so I might be a bit late to join the party, but I’ve only recently started using them as part of my social media strategy. I’ve come to realise that lists are as important as any other element within the social media spectrum and by not using it you’re basically shooting yourself in the foot. A Twitter list is a way on curating Twitter users and to organise what they have in common. Followers are organised into groups which means that you can easily read tweets from a specific group without skimming through your entire feed.
]]> 2013-07-01 00:00:00 Carina Claassens
Explaining Value
Value is one of the most important elements that people look for in products, services, companies and, most commonly, other people. The thing with value is that it might not be as obvious as one would think. People often do not recognise value for what it is worth – it is more of a given than a gift. If you do not communicate your value to all who favours from it, you simply won’t be rewarded for it.
]]> 2013-06-28 00:00:00 Carina Claassens
MOOCs: Making Education a Responsibility Irrespective of Social Status
Any new technology replacing another is socially disruptive for better or for worse, more accurately, for better AND for worse. Free quality education, accessible by anyone anywhere is bound to have great social implications, especially since education has been so closely associated with the term “elite”. But if something shifts, tremendously, something else must take up the space left behind. We no longer have to stand in line, waiting to reach the soup lady, because that is our only dinner option. No, the line is gone and every person is provided an entire buffet. It is now up to us to dish up. MOOCs are busy blurring the cracks of social dividedness, and the value of one’s own education is becoming nothing short of a personal responsibility.
]]> 2013-06-27 00:00:00 Carla van Straten
Using Willpower to Create New Positive Habits
According to the book Willpower: Rediscovering the Greatest Human Strength, by research psychologist Roy F. Baumeister and science writer John Tierney, successful people use their willpower to modify negative habits and to develop new positive habits. This is interesting because habits are stored in a different part of the brain, called the “dorsal striatum”, which uses less energy. You benefit from these new positive habits, month after month, year after year, without depleting you precious daily willpower quota.
]]> 2013-06-26 00:00:00 Francois Karstel
Content Marketing 101: How the Google Algorithm Works
In this article we will be discussing the Google algorithm. Why do you need to know this? Your website is the single biggest lead generation tool at your disposal. The only way people will find your website is through search engines. Of course the only way to be found through search engines is to ensure you rank well in search results, and the only way of doing that is by understanding how search engines work.
]]> 2013-06-25 00:00:00 Julian Karstel
Seeing is Believing: Video Scriptwriting
This article deals with the starting point when creating a marketing video - scriptwriting. When combining words with strong visuals you are guaranteed to make an impact. The first thing you need to do is write a script for your video, before you start spending valuable time and money on the filming process.
]]> 2013-06-24 00:00:00 Carina Claassens

As individuals there are a variety of factors that influence our ability to understand concepts and these factors, whether it is poor attention span or unforeseen absenteeism, will influence our learning progress. Progress happens in time. To manage progress, we must manage the time that is granted to learners to make such progress. There are tools belonging to the eLearning methodology that accommodates individual learners in learning at their own pace.
]]> 2013-06-20 00:00:00 Carla van Straten
Is It Possible To Increase Your Own Willpower?
According to Baumeister you can indeed increase you own willpower because it works like a muscle, the more you use it, the more you have.
]]> 2013-06-18 00:00:00 Francois Karstel
A Move Toward Visuals: Why Video Marketing Cannot be Ignored
If you haven’t jumped on the online video bandwagon yet, reading this article might give you a shock. Online video is one of the main marketing tools to use in this modern day and age, and you’re not doing yourself any favours by trying to sidestep it.
]]> 2013-06-17 00:00:00 Carina Claassens
Comparing Organisational Change to Social Rituals of Change
Organisation change management is a science in its own right and much has been written on the process of managing inter-company changes like the adopting of new systems such as task management software, or a change in the hierarchy of command. This article does not explain change management procedures in a step-by-step manner. This article is concerned with understanding the phenomenon of change in a business environment as compared to how we approach change in our social lives.
]]> 2013-06-13 00:00:00 Carla van Straten
The Secret to Success: Give More Than You Take
As humans, we are a social species. We need each other in order to survive because we trade, arrow heads for food, for example. A person’s value is determined by the society in which he or she operates. Success is then again determined by these value judgments and structures. The social perspective of value is most prominent in situations of trade.
]]> 2013-06-12 00:00:00 Francois Karstel
Content Marketing 101: Writing eBooks and White Papers
Creating an interesting eBook or handy White Paper, means going that step further in providing quality content to your users. So how do you go about writing your first eBook or White Paper?
]]> 2013-06-11 15:45:00 Julian Karstel
The Vocabulary of Leaders
We think in language. How we define our thoughts, feelings, pursuits and the way in which we communicate these to the outside world, is all dependent on the vocabulary at our disposal. In order to properly and healthily reason with oneself, one must have a sufficient vocabulary to do so.
]]> 2013-06-06 00:00:00 Carla van Straten
It's Tax Payer Appreciation Month
Are you the lucky recipient of a grant or a subsidy? You may not be aware of it but your grant was not funded by the government. No, it was funded by the single most unappreciated group in South Africa, the tax payer.
]]> 2013-06-05 00:00:00 Francois Karstel
Content Marketing 101: Marketing your blog
So you’ve set up your blog and set in motion your publishing schedule. The next step is to promote that content you worked so hard at creating. So where do we start?
]]> 2013-06-04 15:30:00 Julian Karstel
Get found locally on Google search
Local results appear for people who search for businesses and places near their location,
]]> 2013-06-03 10:41:11 Cathrine Versfeld
One Twitter Follower Equals Ten Facebook Likes
“Facebook is for connecting with the people you went to school with and Twitter is for people you wish you had gone to school with”. When it comes to social media all platforms are equally important but the two biggest are Facebook and Twitter.
]]> 2013-06-03 00:00:00 Carina Claassens
Setting Up eLearning Exams: The "open-book" Approach
Content, and the dynamic ways in which it can be delivered in eLearning courses, is one of the main aspects that make online learning incredibly effective for the acquiring of knowledge. The main shortcoming however, as it seems to be believed by many, is the way in which a learner's acquired knowledge is tested.
]]> 2013-05-31 00:00:00 Carla van Straten
Blockbusters Swan Song
A brief blog philosophy on the future of film "renting" and purchasing in our shiny, digital age.
]]> 2013-05-30 12:03:10 Francois Karstel
Content Marketing 101: 12 Steps to Creating a Powerhouse Blog
Gone are the days of dismissing the blog as merely some informal journal. If done right the business blog is the single greatest source of content for your business. In a world where content is king, your company blog is the single greatest throne.
]]> 2013-05-28 15:54:00 Julian Karstel
Which Social Media Platform Should You Be Using?
There are so many social media platforms out there and almost everyone uses at least one for personal reasons. When it comes to business and content marketing, how do you choose between the wide selection of sites? Which platforms will drive the most traffic to your site?
]]> 2013-05-27 00:00:00 Carina Claassens
The Power of Feedback in eLearning
Many studies on feedback communication have focussed around feedback provided to the messenger by the audience. This article is focussed on the feedback provided by the messenger, after the audience has responded to the original message.
]]> 2013-05-23 00:00:00 Carla van Straten
Content Marketing 101: Repurposing Content
Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
]]> 2013-05-21 15:15:00 Julian Karstel
Are You Losing Your Leads?
Your marketing is in order and your site is getting traffic. People are visiting your site but for some reason other numbers are not really moving up. When this is the case it is worth taking a good hard look at your landing page - where people eventually end up after browsing your site and deciding that they like what they see.
]]> 2013-05-20 00:00:00 Carina Claassens
eLearning Management: Effective Video Lectures
The most important component of an online course has to be the video lectures. A sophisticated learning management system (LMS) will incorporate video lectures into course modules so that it can easily be viewed and downloaded to keep. Carefully placed within the learning path of the LMS, video lectures can serve as introductory content to a given topic, explanatory content and/or summary content and should function in collaboration with reading materials, quizzes and assignments. The video lecture has the important task of binding all learning components together in a comprehensive manner.
]]> 2013-05-16 00:00:00 Carla van Straten
Content Marketing 101: Content Maintenance Phase
Google favours fresh content, which means you need to ensure that your content is updated regularly. A maintenance plan is as important as a content strategy, without it, your website content can be very easily forgotten once it is out there. The maintenance plan should outline how your team will keep the content accurate at all times and how to make sure your company branding and message stays on track.
]]> 2013-05-14 16:33:00 Julian Karstel
Managing Your Knowledge Through SharePoint
Knowledge has developed into one of the most prized corporate assets in the business world and it needs to be managed as such. Knowledge Management is about company information and the people involved who grow the value of this information by adding skill, understanding, knowledge and suggestions. IT tools such as SharePoint can extend knowledge networks and make it easier to find information and people who have the knowledge you seek.
]]> 2013-05-08 00:00:00 Carina Claassens
Content Marketing 101: Writing for the Web
Writing for the web requires much consideration in terms of what image you want to create in the eye of the user, however the only way to achieve this type of uniformity is by integrating the entire process with your content strategy.
]]> 2013-05-07 14:20:00 Julian Karstel
Content Marketing 101: Creating a Killer Publishing Schedule
A well planned publishing schedule is essential in getting your content strategy off the ground. As well as ensuring your content is published consistently and maintained regularly to ensure your users receive only the most up-to-date and relevant content.
]]> 2013-05-02 10:08:00 Julian Karstel
Online Education in SA Part 1: Textbook versus eBook
Sound Idea interviews Karen Walsta, Educational Consultant, to find out more about online education in the South African context
]]> 2013-04-19 00:00:00 Carla van Straten
Online Education in SA Part 2: Training for Teachers
The benefits to be reaped from online learning pertain to teachers just as much as it pertains to learners. The second part of my interview with Karen Walstra, from Karen Walstra Consulting, concerned the topic of teaching and technology.
]]> 2013-04-19 00:00:00 Carla van Straaten
The Flipped Classroom - Blending eLearning with a Modern Classroom
Bringing together the best of both worlds, the Flipped Classroom is a revolution in its own right. It is not a new pedagogy on its own entirely, but rather an approach to education which marries online learning with interactive experiential learning.
]]> 2013-03-28 00:00:00 Carla van Straten
eLearning Advances - Learning Analytics and Content Curation
Technological innovations are focussed on turning the Elearning experience into one that is completely learner orientated; supporting the needs and requirements of individual learners.
]]> 2013-03-21 00:00:00 Carla van Straten
Online Education and the State of the University
How does online learning affect the state of the university? Is the university immune to technological disruption? And what is online learning doing to the way in which we understand the concept of knowledge?
]]> 2013-03-14 00:00:00 Carla van Straten
Content Marketing 101: The Introduction
By now you must have heard of Content Marketing, the massive influence it is having on the entire industry and the urgency to be a part of it.
]]> 2013-03-06 00:00:00 Julian Karstel
eLearning Explodes!
The new method of education and training has spread across the globe like a wild fire, scorching traditional learning methods in the process. eLearning is completely changing the landscape of education as we know it.
]]> 2012-11-15 00:00:00 Carla van Straten
Think With Vision: Communicate Visually With Online Video
If image is the language of the brain, video should be the best communicator. Let's investigate the rising popularity of online video.
]]> 2012-05-28 00:00:00 Carla van Straten
The Best SEO is Great Content: Content vs. SEO
Is SEO a tool meant to make only poor quality content rank high? Does good quality content also need the support of search engine optimisation initiatives?
]]> 2012-05-14 00:00:00 Brianne Walter
Marketing Managers Should Burn to Learn
Most marketing managers can speak advertising fluently. They can thus chat to their ad agency and have a good idea of what is going on and of how their brand and product or service is faring. Communication of this sort is really important. A company’s marketing manager needs to have a solid idea of where the company is in terms of advertising their brands, products or services.
]]> 2012-01-31 00:00:00 Robyn Bloch
Content Marketing Ushers in a New Marketing Era
It seems that even ad agencies think that social media and content marketing are just more channels to go down, like advertising on a bus or building. But the shift in advertising is not just about the fact that companies are spending more of their marketing budget online, it’s that people are turning away from advertising as a whole and looking for value within content.
]]> 2012-01-23 00:00:00 Robyn Bloch
Crumbling Empires
With Kodak having filed for bankruptcy, who else will sink beneath the digital wave?
]]> 2012-01-19 00:00:00 Robyn Bloch
Beginners Guide to Video Blogging: Part Three
The final article of our three part blog series called “Beginners Guide to Video Blogging” is a video blog.
]]> 2012-01-11 00:00:00 Robyn Bloch
Superficiality vs. Character: The Change in Marketing
Steven Covey, in the cult classic of self-help books, The Seven Habits of Highly Effective People, defines two ethics that characterise the way people perceive the world, and thus, the trends in advertising: the personality ethic and the character ethic.
]]> 2012-01-10 00:00:00 Robyn Bloch
Beginners Guide to Video Blogging: Part Two
We have published the second part of our guest blog series “Beginners Guide to Video Blogging” on Jeff Bullas’s social media and marketing blog.
]]> 2011-12-15 00:00:00 Robyn Bloch
Beginners Guide on How to Video Blog on a Budget: Guest Post on Jeff Bullas Blog
We feature a guest blog post on top social media blog
]]> 2011-12-07 00:00:00 Robyn Bloch
Black Tuesday: The Truth Will Find a Way Through Social Media
Black Tuesday, 22 November 2011, is the day in which the South African government voted for the “protection of information act” or, more aptly named, the secrecy bill. This bill suppresses media freedom and undermines freedom of expression by making it a criminal offence to publish certain information.
]]> 2011-11-22 00:00:00 Robyn Bloch
The Internet Turns 20 in South Africa
In only 20 years the internet has revolutionised marketing in South Africa
]]> 2011-11-15 00:00:00 Robyn Bloch
Content Marketing Rides the Recession Wave
Content marketing is a strategy that appeals to businesses trying to cope with the recession
]]> 2011-11-11 00:00:00 Robyn Bloch & Francois Karstel
Scripting a Video Part 2: Preproduction lists
Before even getting to the scripting phase of your video, you need to be very clear about several things
]]> 2011-11-08 00:00:00 Robyn Bloch
Scripting a Video Part 1: Three Approaches
Exploring different methods of successfully scripting a video
]]> 2011-11-03 00:00:00 Robyn Bloch
Bits, Bytes and Feeds
Have you noticed the language of consumption purveying the internet? (By “consumption” I mean the act of consuming, not the disease poets got in the Victorian era.) We are “fed” by subscribing to RSS feeds. We follow Facebook and Twitter "feeds" (I racked my brain trying to make “threads” work here, impossible). And all this information comes in bytes.
]]> 2011-10-21 00:00:00 Robyn Bloch
Random Acts of Advertising
Banner ads are booming, against all probability — the click through rate for banner ads is down to 1 in 1000. And a lot of the time, that stat is made up of people that have clicked on a banner by mistake. Yet, companies seem adamant about pouring their marketing budget into something that has been proven not to work.
]]> 2011-10-19 00:00:00 Robyn Bloch
Steve Jobs, 1955 to 2011: A Visionary
All around the world people have been saddened by his passing. Twitter was all aflutter trending #stevejobs, #isad and #thankyousteve, Apple shops were strewn with candles and flowers and major leaders, including Obama, weighed in.
]]> 2011-10-07 00:00:00 Robyn Bloch
Today I thought about “emoticons” - even the word makes me shudder ;). (See, how confusing is that smiley face? Do I mean: “I’m just joking, I love emoticons”? or “Don’t take my anger seriously, this is a light-hearted blog, I am a light-hearted, happy person. Look, even my words are smiling at you”? or “Actually, you can go right ahead and disregard everything I say, ever”?).
]]> 2011-10-04 00:00:00 Robyn Bloch
With Content Marketing You Get What You Deserve
Content marketing and the real-time nature of social media makes big business a meritocracy. The content marketing revolution has affected more than just the way companies communicate with the public. It has opened up an international, real-time dialogue with the public, and that means that companies get what they deserve.
]]> 2011-09-29 00:00:00 Robyn Bloch
The Comatose Content Marketer or Good News for Real Writers
Content farms have been lying fallow — or if not completely fallow, there certainly has been a significant drop in traffic for many of the content farm sites.
]]> 2011-09-27 00:00:00 Robyn Bloch & Francois Karstel
How To: Making First Contact
What if your dream client is out there and you are not willing to wait for them to come to you. You want to get their attention but, how do you make that first essential contact? More importantly, how do you make a positive impression?
]]> 2011-09-22 00:00:00 Julian Karstel & Robyn Bloch
How Much of Your Content Development Should be Outsourced?
How do you maintain a consistent flow of content for your blog? Is it better to use someone in-house or to outsource?
]]> 2011-09-15 00:00:00 Robyn Bloch
Feeding the Content Monster
In order to remain up to date, companies now need to consistently generate fresh content that can be published across multiple digital channels.
]]> 2011-08-31 00:00:00 Francois Karstel & Robyn Bloch
What is "Branding" Anyway?
Old school marketers use the word branding in nearly every sentence but what is Branding?
]]> 2011-08-11 00:00:00 Francois Karstel
Long tail versus Long neck: Are you optimising the most obvious keywords?
Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems.
]]> 2011-04-14 00:00:00 Julian Karstel
The Top 10 Dying Industries
The American research company, IBIS World has just recently released a list of the top 10 dying industries. It is a perfect example of how the rise of technology has surpassed the need for more traditional media. Wired telecommunication carriers, newspaper publishers, video rental and record stores are all slowly being left behind as the Internet, cellphones and other digital media begin to move to the forefront.
]]> 2011-03-29 00:00:00 Lauren Kee
The Value of Success
Success happens when you have achieved what you set out to achieve. In other words once you have accomplished your intended worthwhile goals, you have achieved success.
]]> 2011-03-01 00:00:00 Lauren Kee
Internet on TV
The Internet has grown faster than anyone could have imagined. We have entered the information age, where nationwide political rallies can be organised in an hour on the same platform that you may use to connect with hundreds of your friends, family, co-workers or distant cousins. Without Internet access you might as well be living in the dark ages as so many companies are turning to the Internet for marketing, lead generation and communication.
]]> 2011-02-24 00:00:00 Lauren Kee
Book Review: In Search of the Human Mind
In the book "In Search of the Human Mind", Robert Sternberg outlines twenty possible reasons why seemingly intelligent people tend to fail in one form or another. With this knowledge in hand we can understand ourselves a bit better and possibly even change our future outcomes.
]]> 2011-02-18 00:00:00 Lauren Kee
The Power of Social Media: The Egyptian Revolution 2011
Who would have thought that social media would play such a pivotal role in the violent protest that lead to the overthrowing of the Egyptian president, Hosni Mubarack. The cataclysmic events that transpired in Egypt and Tunisia made waves not only in the political sphere but the digital world as well.
]]> 2011-02-17 00:00:00 Lauren Kee
Digital Natives/Immigrants Dilemma
Digital Natives are people who roam the cyber-landscape unhindered by the inexperience that some people struggle with.
]]> 2010-12-15 00:00:00 Cathrine Versfeld
Conservation of Energy
We live in a time of abundance where physical energy does not need to be conserved as it should have been in early hunting days. Why then do we continue to lie on the couch?
]]> 2010-10-18 00:00:00 Cathrine Versfeld
The Flip - Sudden, uncanny success by marketing well
There is an increasing number of examples of products that became overnight online successes. No branding, no run up and no traditional media!
]]> 2010-10-15 00:00:00 Cathrine Versfeld
Becoming a Master in 10 000 Hours
Malcolm Gladwell wrote, in his landmark book, Outliers, that it takes 10 000 hours to truly master something. I found this fascinating and wondered if it might be possible for me to become, say, a concert pianist by devoting this particular number of hours to practice.
]]> 2010-10-14 00:00:00 Cathrine Versfeld
When the Left Hand Knows What the Right is Doing
A productive company is a successful one. This does not happen on its own however. It requires good systems and good teams.
]]> 2010-10-11 00:00:00 Francois Karstel
Book Review: Inbound Marketing
A Review of the groundbreaking online marketing book, "Inbound Marketing". Written by Brian Halligan and Dharmesh Shah.
]]> 2010-10-05 00:00:00 Cathrine Versfeld
E-Mail Marketing: Another victim of Phishing and Online Theft.
How banks are tackling their digital marketing in a world where bank e-mails are bad news.
]]> 2010-09-30 00:00:00 Cathrine Versfeld
The Marriage of Traditional and Digital Media
Is traditional advertising really out of the window? Is there a chance that digital advertising might be throwing the baby out with the bath water?
]]> 2010-09-30 00:00:00 Cathrine Versfeld