Content marketing: Do's and Don'ts

We have all heard the phrase content is king. In the modern world, highly shareable, entertaining and authoritative content is the key to success. Here are some do's and don'ts to help you succeed.
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What makes a good landing page

We all know how crucial digital marketing has become to a business’s success. One aspect of digital marketing that has the ability to carry a dramatic impact is a landing page.
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The role of colour in marketing - Part 2

Many marketing or consumer psychologists believe that colour makes all the difference to how your company is perceived. The colour you choose for your website, corporate logo or print advert can have an influence on your consumer’s behaviour or the feelings they experience from your brand.
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The role of colour in marketing - Part 1

According to many Marketing Psychologists, colour has an enormous influence on emotion, consumer behaviour, marketing and your perceived brand personality.There are of course those that view colour psychology with scepticism and think that the effects colour has on emotion is exaggerated.
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Winter is coming - surviving the Feast Famine cycle

The feast famine cycle means that you either have too much of something (feast) or you have too little (famine). In order to prepare your business for the famine cycle, there is one vital thing you should take from this article…
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Boost your social media marketing in 8 easy steps!

Staying on top of social media trends and tricks ensures that your business will show significantly more growth than a company that doesn't optimise their social media presence. Social media is so important for your business because it leads to increased exposure
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Using the Truth as a Marketing Tool

Complaints are a given if you run a business, but where most companies are mistaken, is they think that complaints looks bad on your blog or website, but the truth is – your company can gain tremendous credibility if these complaints are handled and responded to with speed, grace and integrity.
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The Era of Authenticity

We have finally reached a time of life in which consumers are officially tired of empty promises. This is the era of authenticity. This era pokes fun at the old TV infomercials, complains about ‘fake’ Photoshoped models in commercials and they disregard your claim to be the best in business.
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Fill your basket with article ideas

Content marketing is a continuous thing. You never truly stop building up content, gathering ideas and communicating with your clients over social networks.
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Mini-Infographics: The not-so-new Kid on the Block

What makes inbound marketing tick is the focus on providing your audience with good quality content and infographics are an excellent way of displaying information in an engaging an creative manner.
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Utilise Social Media for Customer Support

“Customer support is the very rare opportunity to connect to your customers on an emotional level. You can’t do that in any other way.” Buffer COO, Leo Widrich.
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Is Old-school Marketing Killing your Business?

Some marketing methods are quite dated and drastically less effective nowadays than they were ten years ago.
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Content Marketing 101: E-mail Marketing

Email marketing may have lost some credibility in the age of spam that we live in; however, when practiced correctly it can enhance relationships with existing and potential clients, promote your content and encourage loyalty.
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Get found locally on Google search

Local results appear for people who search for businesses and places near their location,
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Random Acts of Advertising

Banner ads are booming, against all probability — the click through rate for banner ads is down to 1 in 1000. And a lot of the time, that stat is made up of people that have clicked on a banner by mistake. Yet, companies seem adamant about pouring their marketing budget into something that has been proven not to work.
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What is "Branding" Anyway?

Old school marketers use the word branding in nearly every sentence but what is Branding?
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The Flip - Sudden, uncanny success by marketing well

There is an increasing number of examples of products that became overnight online successes. No branding, no run up and no traditional media!
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Book Review: Inbound Marketing

A Review of the groundbreaking online marketing book, "Inbound Marketing". Written by Brian Halligan and Dharmesh Shah.
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E-Mail Marketing: Another victim of Phishing and Online Theft.

How banks are tackling their digital marketing in a world where bank e-mails are bad news.
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The Marriage of Traditional and Digital Media

Is traditional advertising really out of the window? Is there a chance that digital advertising might be throwing the baby out with the bath water?
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Digital Marketing Versus Traditional Advertising

Traditional advertising and branding in particular is going the way of the horse-drawn cart. On the flip side, digital media is consistently outperforming the cart in everything from PR to reporting, research and deliverable sales figures. What then must traditional advertisers do? There is nothing for it. They must evolve as some of the carters did.
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