While striving to rank higher on Google remains one of the core goals of any website, we sometimes forget to ‘stay with the times’.
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Identifying the right keywords for search engine optimization is essential, so picking the most popular ones would be the obvious choice?
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Once we get into the swing of compiling an analytics report, it is easy to forget or misinterpret the various fields you are filling in on said report. These statistics are so vitally important, because they are the truest indicators of your website’s performance.
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How do you decide which is right medium for your blog, video or the written word? Although both demand a level of writing, the decision involves much more attention than a simple yes or no.
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You may have encountered it on your Google Analytics page, but most of us pay no heed to the bounce rates tab. A bounce rate of 50% is not necessarily bad – anything much higher than that should attract your attention.
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Targeting ‘Demographics’ in your digital marketing strategy still counts – just not the way it used to. Demographics are still on the top of Google’s analytical means of determining what displays on page one of your search results.
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Google's new Hummingbird algorithm is fast, super accurate and affects 90% of searches.
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A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking.
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“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” – Mark Twain. The information that we believe, which isn’t true, is the information that causes us the most harm.
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Implementing an effective linking strategy begins with your website structure. In this article we discuss the most effective website structuring methods and the effects thereof on linking strategy.
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Search engine optimisation helps Google find and index your website’s content and is the process of improving a websites search engine ranking through relevant keywords/key phrases and fresh topic-specific content. On-page SEO refers to the optimisation of page specific content in order to better the search engine ranking of that page.
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Local results appear for people who search for businesses and places near their location,
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Is SEO a tool meant to make only poor quality content rank high? Does good quality content also need the support of search engine optimisation initiatives?
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Content farms have been lying fallow — or if not completely fallow, there certainly has been a significant drop in traffic for many of the content farm sites.
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Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems.
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