There is often a debate that emerges from the use of search engine optimisation for a high rank in organic search results. Good quality content is important even for search engine optimisation but the question that arises is whether quality content is enough for a high rank in organic results without the backing of SEO. The fact that SEO has been around for long does say something about its efficacy. Is SEO a tool meant to make only poor quality content rank high? Does good quality content also need the support of search engine optimisation initiatives? Let's take a closer look at the SEO Vs. Content debate.

Promotion needed to counter competition

The presence of thousands of pages on search results against a specific keyword deems it necessary for you to ensure that your site or product grabs the attention of information seekers. This is only possible through search engine optimisation. Else, even good quality content will languish at back pages in search results.

Keyword search methodology requires optimisation

The search engines have been so built that people look for information via a specific set of keywords. Optimising the content using keywords helps in getting relevant and targeted traffic. This is not possible when the content does not use appropriate keywords. If people are not able to find the content on the first few pages of the search results, you lose out on traffic despite emphasis on content quality.

Not every top ranked page has good quality content

Search engine optimisation entails the use of keyword optimised content and promotion of content over social networking portals and blogs to build inbound links. This can help even a page with average quality content to get greater visibility.

Businesses need to make an effort to enhance product visibility

Businesses need to promote their products to build brand equity and to let people in the target market segment know of its best features. A high rank in search pages when the consumers are looking for a similar product helps an organisation in product sales. The internet allows for marketing without any significant spending but there is stiff competition and this is where SEO comes into play.

Importance of sharing on social media

Sharing of content links on social networking sites is also a part of the SEO strategy to make a web page rank high on search pages. This is the very basic thing that can be done. It is not possible to get hits for content without this.

Quality of content is emphasised in search engine optimisation to ensure that the bounce rate is minimised and the site retains a high rank for a long period of time. However, quality content needs promotion none the less; we call the content promotion strategy “Content Marketing”, do we not? On-page SEO remains an important factor, for example, keyword research is indispensable. Social media plays a part in a website’s success rate. Additionally, you need to work to enhance visibility irrespective of quality. A search engine indexes billions of pages. Not every page can find a place on the first page to get a higher number of hits. The combinations of on-page SEO, Social Media, and quality content is the key.

About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on HTC Explorer review attracted her attention. These days she is busy in writing an article on Etios Liva price.