Which is better? Reading from paper or reading from a screen? It feels like an old, unsolvable battle between the forces of wood and glass. read more -
The rapid rise of the Internet, social media and content marketing has caused a shift in information power. There is a mammoth amount of content readily available whenever we want it. Anyone, whether with a journalism degree or not, can publish material online. read more -
Linkbait is a serious problem that needs to be addressed not embraced...Every day hundreds of thousands of innocent internet users are tricked into clicking on soul stealing linkbait. The cruelty lies in the nature of the title, which sneakily pokes at our uncontrollable curiosity. read more -
The internet is our marketplace and content our currency. The demand for content has grown at a monstrous pace and will continue to. So we develop strategies, plan content, create it and implement vigorously. read more -
Content marketing is a continuous thing. You never truly stop building up content, gathering ideas and communicating with your clients over social networks. read more -
There may be many reasons for casting your thoughts back to old blog articles. Perhaps you notice that they are dated, perhaps the topic has become a hot trend once more, perhaps it’s a good article that has been forgotten, or perhaps you need inspiration for a new post. read more -
2013 is recognised by many people as the year for short-form content. It seems that most users nowadays spend less time reading your content than they have in the past. read more -
What makes inbound marketing tick is the focus on providing your audience with good quality content and infographics are an excellent way of displaying information in an engaging an creative manner. read more -
How do you decide which is right medium for your blog, video or the written word? Although both demand a level of writing, the decision involves much more attention than a simple yes or no. read more -
Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content. read more -
Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information. read more -
Black Tuesday, 22 November 2011, is the day in which the South African government voted for the “protection of information act” or, more aptly named, the secrecy bill. This bill suppresses media freedom and undermines freedom of expression by making it a criminal offence to publish certain information. read more -
In order to remain up to date, companies now need to consistently generate fresh content that can be published across multiple digital channels. read more -