Which is better? Reading from paper or reading from a screen? It feels like an old, unsolvable battle between the forces of wood and glass.
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The rapid rise of the Internet, social media and content marketing has caused a shift in information power. There is a mammoth amount of content readily available whenever we want it. Anyone, whether with a journalism degree or not, can publish material online.
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Linkbait is a serious problem that needs to be addressed not embraced...Every day hundreds of thousands of innocent internet users are tricked into clicking on soul stealing linkbait. The cruelty lies in the nature of the title, which sneakily pokes at our uncontrollable curiosity.
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In digital marketing, being a curator is not necessarily the job of a single person, we are all content curators.
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There seems to be a misunderstanding surrounding when the editorial process must be applied.
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The internet is our marketplace and content our currency. The demand for content has grown at a monstrous pace and will continue to. So we develop strategies, plan content, create it and implement vigorously.
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Content marketing is a continuous thing. You never truly stop building up content, gathering ideas and communicating with your clients over social networks.
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There may be many reasons for casting your thoughts back to old blog articles. Perhaps you notice that they are dated, perhaps the topic has become a hot trend once more, perhaps it’s a good article that has been forgotten, or perhaps you need inspiration for a new post.
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2013 is recognised by many people as the year for short-form content. It seems that most users nowadays spend less time reading your content than they have in the past.
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What makes inbound marketing tick is the focus on providing your audience with good quality content and infographics are an excellent way of displaying information in an engaging an creative manner.
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How do you decide which is right medium for your blog, video or the written word? Although both demand a level of writing, the decision involves much more attention than a simple yes or no.
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Attracting people to your blog requires captivating content that is both interesting and creative in its presentation.
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Presenting blog articles in the form of lists is a popular blog writing convention.
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Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content.
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Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
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Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information.
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Black Tuesday, 22 November 2011, is the day in which the South African government voted for the “protection of information act” or, more aptly named, the secrecy bill. This bill suppresses media freedom and undermines freedom of expression by making it a criminal offence to publish certain information.
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How do you maintain a consistent flow of content for your blog? Is it better to use someone in-house or to outsource?
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In order to remain up to date, companies now need to consistently generate fresh content that can be published across multiple digital channels.
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