Authors:
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Lorraine Coetzee is currently employed by Sound Idea Digital as a Digital Media Project Manager.She started her career in media and publishing in 2007 and has been in the industry for over seven years. She has diverse experience in managing pre-production and production duties for various big and small projects. Her main fields of interest include media strategies, production managment and communications. Connect with her on Twitter or via e-mail lorraine@soundidea.co.za |
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Many marketing or consumer psychologists believe that colour makes all the difference to how your company is perceived. The colour you choose for your website, corporate logo or print advert can have an influence on your consumer’s behaviour or the feelings they experience from your brand. According to many Marketing Psychologists, colour has an enormous influence on emotion, consumer behaviour, marketing and your perceived brand personality.There are of course those that view colour psychology with scepticism and think that the effects colour has on emotion is exaggerated.
Planning to design and develop a new website can be daunting. We list the steps to follow when taking on this task and we give the recipe to delivering a successful project every time. 
The feast famine cycle means that you either have too much of something (feast) or you have too little (famine). In order to prepare your business for the famine cycle, there is one vital thing you should take from this article…
A member of our team suggested we use Trello, as he has previously worked for an agency that used Trello as their project management tool. I loved it instantly after trying it out for a day or two. Trello is so user friendly, fun and easy to use that the team adopted it immediately without complications. 
When it comes to relationship, there is a certain spectrum at play. I often think of this as a scale. Where in this spectrum should clients be? Clients should certainly not have to become your best friends, in order to have 
Staying on top of social media trends and tricks ensures that your business will show significantly more growth than a company that doesn't optimise their social media presence. Social media is so important for your business because it leads to increased exposure 
Complaints are a given if you run a business, but where most companies are mistaken, is they think that complaints looks bad on your blog or website, but the truth is – your company can gain tremendous credibility if these complaints are handled and responded to with speed, grace and integrity.
Why is your online privacy important? How can you protect your privacy online? Every time you agree with Google to read your location, join a social network, post a comment, fill in an online survey, share a video or send an instant message you create a digital footprint.
We look into the frist time user experience of EPiServer. It's role in the market, why companies would use it and its cool functionalities. 
Where does the service you provide begin and end?
There is a common misconception among retailers that your customer service starts when clients enter your store for the first time. 
It is a given that in any business, conflict will arise. Whether you are in a management position, or simply the unlucky employee that answered the upset client’s call, it is important to learn how to deal with these conflicts in a professional manor.
How to motivate yourself? We have all gone through a phase where work is just getting you down. There are so many different ways to motivate and inspire yourself.
Are your employees demotivated? There are many things that you as employer or manager can do to that shape the environment and motivation levels in your office. When employees feel motivated, they work with more energy and confidence. 
Effectively planning and scheduling your work day can be a challenge for many. Follow these tips to make sure you get the best start to your day and get the important things done.
The marketing industry is ever changing, and its changing faster than university classrooms can keep up. How relevant is your marketing degree? How do you stay on top of trends?
Employers are always looking for ways to boost productivity in the office and minimise activities that waste time. We look at three of the worst time wasters in the office and discuss a few suggestions on how to overcome them.
