Time-lapsed footage has become increasingly popular in the vastly growing technological environment we know as planet earth. Its cinematic effect (if done correctly) is a beautifully dramatic and effective way of representing the wonders of time.
We look into the EPiServer's place in the market, why companies would choose it and cool functionalities.
While easily confused as another name for social media marketing, Real-Time Marketing is, in fact, a strategy which adds to a social media marketing plan. 
Your online presence, be it for social or professional purposes, advertises exactly who and what you are. 
Back to the days of old when you advertised products and services by posting them on a notice board; except now, it is digital. 
Some marketing methods are quite dated and drastically less effective nowadays than they were ten years ago.
There is a general ignorance that the majority of YouTube users are young, non-influential types which only support free content. 
It is time to revert back to the days of old, where interacting with customers was both a personal experience as well as a stage for building your ‘brand experience’. 
It is my belief that the human brain is story-orientated, rendered as such by evolution. Long before the rise of the printing press, people communicated using the narrative. Through a visual approach, people shared ideas, news and stories. Effective digital marketing is just that – the telling of a story.
Customers find you through inbound marketing, but in some instances inbound marketing simply doesn't work. This article explains why.
The Internet has become somewhat of an equaliser in that small companies can be viewed on the same scale as large companies by simply having an impressive website and blog.
Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website. 
Any writer should undeniably also be a researcher. However, it is highly improbable to learn the technical details of specialist fields in a couple of days, before the article is to be published.Having covered the principles of website usability and browser behavior in the previous articles it is time to set the guidelines for converting your website into a model for usability design.
Your blog is the centre point of your content marketing campaign so as much care as possible should be taken to ensure that the content is interesting, relevant and shareable.
Customer Experience, also known as CX, according to Wikipedia is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier.
The Google Hangouts platform is great for social interaction between multiple participants. However, users are utilising this platform for more than merely informal chatting. No matter how awesome your content is or how much brand loyalty you may have earned, a badly structured website is only going to increase your bounce rate and drop your repeat visits.
A competitor analysis will allow you to see why your competitors are doing worse or better than you are and will give you a much needed wake up call.
Before choosing a digital marketing agency to manage your content it is necessary to consider certain points – which can be quite confusing if you’re not sure where to start.In this article we will be covering the last elements of lead generation, namely lead scoring, lead distribution and lead recycling.
Content marketing is based around two main elements. The first is of course content, and secondly the promotion thereof.
If, as a business, you gain most of your success from Google, you should start making drastic changes – and fast. 
This article lists 12 tried and trusted ideas for enhancing the visability of your main online marketing machine, i.e. your blog. It may seem like a daunting task, but with proper planning the entire lead generation process can become incredibly simplified and even automated.
A company website used to be the centre point of the online universe. In recent years this changed and social media (of which blogs are the most integral part) took the number one spot.
Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information.Call to actions and landing pages go hand in hand, and when practiced correctly will result in a huge increase in leads. 
Even though we are already knee deep in online articles, content marketing is still evolving and many are still unaware of its exact benefits. 
A good content marketing strategy is complex; it requires a blog, a website, a comprehensive social media plan, landing pages, lead nurturing, a pay-per-click campaign and a report on all of this.A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking. 
It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter. 
As many of our other articles state, a company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website.A landing page, also known as a lead capturing page, is a webpage that appears in response to clicking on an advert, a call-to-action button, or a search engine pay-per-click ad.
How to choose between the large, well-known agency and the smaller (under 15 employees), yet appealing one.
If your updates are constant, relevant and informative people will want to follow you, and what’s more, they’ll be industry relevant people who you can learn from as well. 
As any form of fashion does, web design elements gets outdated as rapidly as they are born.Email marketing may have lost some credibility in the age of spam that we live in; however, when practiced correctly it can enhance relationships with existing and potential clients, promote your content and encourage loyalty. 
Digital marketing agencies should practice what they preach. Here are some tell-tale signs to take notice of. 
The main difference between traditional advertising and content marketing is that the budget spent on traditional advertising is lost fairly soon after the campaign ends.
When the project at hand is content marketing, the client supplier relationship should be a partnership.
Mobile marketing is rapidly becoming a necessity as it is growing at an immense speed. A consumer can do almost anything from the palm of his hand. 
The digital and online marketing fields are emerging at a very fast pace and there are many agencies out there who claim to provide comprehensive digital marketing services.When put to proper use a Twitter account can be one of your most powerful forms of content communication. Facebook has grown in leaps and bounds since its launch in 2004. Currently standing on approximately 1.15 billion users it is the single largest social networking site on the planet. Facebook provides access to millions of potential customers and clients, such brand exposure cannot be ignored. Youtube has become the single biggest source of video content in the world. The opportunities with video content are endless, provided you use the correct strategy. .jpg)
“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” – Mark Twain. The information that we believe, which isn’t true, is the information that causes us the most harm.Content is the name of the online game. Strong content draws potential clients to your website, and converts them into strong leads. The purpose of content is to create value for users and in the process boost your credibility as expert in the industry. In order to do so you need to feed users with your quality content updates. Implementing an effective linking strategy begins with your website structure. In this article we discuss the most effective website structuring methods and the effects thereof on linking strategy.
Twitter lists have been around since 2009 so I might be a bit late to join the party, but I’ve only recently started using them as part of my social media strategy. I’ve come to realise that lists are as important as any other element within the social media spectrum and by not using it you’re basically shooting yourself in the foot. A Twitter list is a way on curating Twitter users and to organise what they have in common. Followers are organised into groups which means that you can easily read tweets from a specific group without skimming through your entire feed.
Creating an interesting eBook or handy White Paper, means going that step further in providing quality content to your users. So how do you go about writing your first eBook or White Paper?So you’ve set up your blog and set in motion your publishing schedule. The next step is to promote that content you worked so hard at creating. So where do we start? 
“Facebook is for connecting with the people you went to school with and Twitter is for people you wish you had gone to school with”.
When it comes to social media all platforms are equally important but the two biggest are Facebook and Twitter.Gone are the days of dismissing the blog as merely some informal journal. If done right the business blog is the single greatest source of content for your business. In a world where content is king, your company blog is the single greatest throne.Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
Your marketing is in order and your site is getting traffic. People are visiting your site but for some reason other numbers are not really moving up. When this is the case it is worth taking a good hard look at your landing page - where people eventually end up after browsing your site and deciding that they like what they see.A well planned publishing schedule is essential in getting your content strategy off the ground. As well as ensuring your content is published consistently and maintained regularly to ensure your users receive only the most up-to-date and relevant content. 
Most marketing managers can speak advertising fluently. They can thus chat to their ad agency and have a good idea of what is going on and of how their brand and product or service is faring. Communication of this sort is really important. A company’s marketing manager needs to have a solid idea of where the company is in terms of advertising their brands, products or services.
Content marketing is a strategy that appeals to businesses trying to cope with the recession
What if your dream client is out there and you are not willing to wait for them to come to you. You want to get their attention but, how do you make that first essential contact? More importantly, how do you make a positive impression? 
Could LinkedIn’s Showcase pages replace your small website?
Sales people are gradually using LinkedIn as their main source of new leads.
However amazing inbound marketing is, there are times when it’s simply not enough. 
