Most marketing managers can speak advertising fluently. They can thus chat to their ad agency and have a good idea of what is going on and of how their brand and product or service is faring. Communication of this sort is really important. A company’s marketing manager needs to have a solid idea of where the company is in terms of advertising their brands, products or services.

Now, however, a new type of marketing has evolved: Content Marketing. This change has left many marketing managers baffled, the result being that they simply trust the work to content marketing agencies without fully understanding it. It is incredibly important to fully comprehend every new form of marketing as it emerges so as to be on top of trends and to communicate effectively with your content marketing agency. But this does not always seem possible or feasible.

Content marketing is a complex new form of marketing. Every other day a new book, 300-odd pages long, comes out covering some new element of content or social media marketing. There are books on YouTube marketing, Facebook, LinkedIn and Twitter marketing — the list goes on and on —and so the odds of keeping up are small.

This is why Sound Idea Digital has developed a Digital Marketing Academy. As professionals in the field of content and social media marketing we keep up with trends and so have been able to produce an easily-digestible training course that covers all aspects of content and social media marketing.

We have tailored the course into 5 minute video tutorials that covers one aspect of the subject. We have divided the course up into sections so you can take a dedicated course on writing for content marketing, for example. Or you can do the entire thing and become an expert!

The course is free but is by invite only. We decided to make it free so that everyone in any company can have easy access to training so as to produce the most professional and vibrant form of marketing for their company.

For more information about Sound Idea's DMA CLICK HERE

Sound Idea Digital is a full service digital marketing agency that specialises in content marketing.

We can develop a comprehensive content marketing strategy for your company |info@soundidea | soundidea.co.za

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