As the year draws to an end, and we publish our last blog post for 2013, we thought it appropriate to summarise our content marketing blog highlights.

At the same time we’d like to thank all our loyal readers, as well as new visitors, who joined us on the journey to discovering what great content is made of. 

As a South African company we’ll be spending the summer holiday out of the office, so our next blog post will only be published in January 2014. We hope you come back to read more about the budding industry that is content marketing. The following posts were, according to us (and you by the looks of the social media shares) our top 10 blog posts of 2013.

10) Website Traffic’s Downward Trend

A company website used to be the centre point of the online universe. In recent years this changed and social media (of which blogs are the most integral part) took the number one spot. This article looks at the reasons why a corporate website alone is not enough to drive traffic to your business. 

9) Tapping Into Different Communities on Twitter

This article discusses the importance of tapping into different communities on Twitter by making use of scheduling apps and hashtags.

8) Does Your Digital Agency Eat Its Own Dog Food?

When can you safely say that you have full confidence in the people who update your website/blog and manage your social media platforms?

7) How Many Twitter Followers Do You Really Need?

To answer the question in the title of this article is to answer the question “why am I using Twitter?” Is the social media platform an element making up the heart and soul of your marketing strategy, or is it a bragging tool? After answering this question it comes down to quality versus quantity.

6) Content Marketing 101: An Introduction to Twitter

This article includes tips for creating a Twitter account, benefits of using Twitter for business and how to go about tweeting great content.

5) The Cumulative Effect of Content Marketing

The main difference between traditional advertising and content marketing is that the budget spent on traditional advertising is lost fairly soon after the campaign ends.

4) Content Marketing 101: Landing Pages

All you need to know about landing pages is covered in this article – from formatting and layout to testing how well they work.

3) Content Marketing 101: Social Media Strategy

The entire business world has moved online, which means engaging with others through social media has become more crucial than ever before. Social media communication has become a science in its own right and, when done right, will result in exposure that was before only achievable through massive marketing budgets.

2) Do Bigger Agencies Offer Better Quality Service?

We’ve published many articles on this blog about choosing the right digital marketing agency for your project, but we haven’t covered size yet. How do you choose between the large, well-known agency and the smaller (under 15 employees), yet appealing one?

1)Content Marketing 101: An Introduction to LinkedIn

LinkedIn is THE social media site for business, especially in the field of B2B and this article explains why you shouldn’t be without it.

Thanks for reading and happy holidays!

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