By now all marketers realise how important it is for a company to have a blog. It doesn’t matter what industry you’re in – having a blog will lead to more website traffic and essentially, more business. Below we’ve summarised our most important points about blogging, from, you guessed it, our collection of blog posts.
Getting Started
Today, everyone, from Fortune 500 companies to your local butcher, has a blog. Having a blog is not just about getting your information out there. The statistics and facts all point to the same conclusion, deeming blogging a crucial part of your marketing strategy. There are, however, many aspects to blogging that you need to consider.
2. Content Marketing 101: Writing for the Web
The majority of online content that users interact with is text, which means careful consideration should be taken when writing for the web. A blog is a great platform to publish all of this content on. It’s separate from your website so won’t create clutter, but is still relevant to your company and can be accessed from your website. Before making your blog live, it’s important to know how your writing style and formatting should be adapted to suit the web.
3. Content Marketing 101: 12 Steps to Creating a Powerhouse Blog
Blog posts are more casual and personalised in tone than articles on company websites. Your website is for company related articles and news, while your blog is a platform for sharing industry related information and communicating with your readers. Through a blog you can establish your expertise in the industry through value-adding content. Blogs are made up of different elements, each of which needs to receive special attention to make it work.
Your Content
4. Blog Writing and the List Form Convention
Some blog features prove to be more popular than others. Presenting blog articles in the form of lists, whether it be “Step-by-Step…”, “Ten ways to…” or simply bulleted points is a popular writing convention. We know this because lists undeniably pull more traffic than story form articles.
5. Content Marketing 101: Repurposing Content
Content repurposing is an easy way to gain a lot of exposure from a single piece of content. Content repurposing is the process of remodelling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
6. The Benefits & Risks of Guest Posts
Every blogger knows that a lot of hard work goes into it and you can’t just publish any old article. Having contributors can either be a major advantage or it can all go pear-shaped – depending on how well you manage the situation.
Managing Your Blog
7. How to Manage Your Blog Like a Professional Publication?
With the many different forms of online journalism, including blogging, it’s important to keep editorial standards in mind. Posting a blog article might be a lot easier than publishing a magazine or newspaper article, but the same care should be taken to ensure that the writing is accurate and of good quality.
8. Content Marketing 101: Marketing your blog
The next step is to promote that content you worked so hard at creating. So where do we start? I give you two gloriously simple, yet highly influential words: Social Media.
9. 12 Ways to Market your Company Blog
How do you enhance the visibility of your main online marketing machine, i.e. your blog? Marketing tools need marketing too, especially when it concerns the nexus of your strategy.
What Your Blog Means
10. How to Measure the Quality of Your Blog Articles
Content marketing is based around two main elements. The first is of course content, and secondly the promotion thereof. To be successful and make an impact it is necessary that your content is compelling, well-researched and relevant. There is no point in having a blog and sharing content that is irrelevant and badly written.
11. Where Does Your Blog Fit Into the Content Marketing Mix?
A company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website. A blog forms an integral part of all social media feeds, ultimately directing potential customers to your industry-leading content.
12. The Relationship Between Your Blog & Website Traffic
A question often asked by new bloggers is “how often should I publish?” The answer is – as often as you possibly can. The reason for this is that you need an extensive pool of information to allow you to promote your content effectively. Your blog will send significantly more traffic to your company website - if you follow the rules.
13. Your Content is an Important Part of Your Total Customer Experience
Customer Experience, also known as CX, according to Wikipedia is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. Your blog (i.e. content) forms part of this experience.
The above articles focus on the most essential parts of your company blog and can help ensure that your blog is one of the most beneficial marketing tools in your possession.
Carina Claassens is a Writer for Sound Idea Digital | carina@soundidea.co.za | @SoundIdea | www.soundidea.co.za
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