A company website used to be the centre point of the online universe. In recent years this changed and social media (of which blogs are the most integral part) took the number one spot. read more -
Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content. read more -
Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information. read more -
Another exciting type of content is VR (Virtual Reality) Panoramic Imaging. This photography technique enables your camera to “see” the world beyond peripheral barriers. read more -
Even though we are already knee deep in online articles, content marketing is still evolving and many are still unaware of its exact benefits. read more -
A good content marketing strategy is complex; it requires a blog, a website, a comprehensive social media plan, landing pages, lead nurturing, a pay-per-click campaign and a report on all of this. read more -
A company intranet will work only when it works for you, but to achieve a successfully functioning company intranet, you need to put some work into it as well. read more -
A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking. read more -
It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter. read more -
eLearning for staff training and assessment is possible in a non-computer based environment via interactive response technology software and devices. read more -
As many of our other articles state, a company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website. read more -
Most of us have already realised how important video marketing has become in today’s instant gratification, digital age, so now might be the time to take it a step further and step away from what is becoming common ground. read more -
A landing page, also known as a lead capturing page, is a webpage that appears in response to clicking on an advert, a call-to-action button, or a search engine pay-per-click ad. read more -