Google’s Hummingbird Update: Quality Content Remains Important

Google's new Hummingbird algorithm is fast, super accurate and affects 90% of searches.
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There is more to Content than Video, Text & Images - Part 3

Drone photography, also known as low level aerial photography, is an easy and affordable way of creatively producing compelling content.
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Website Traffic’s Downward Trend

A company website used to be the centre point of the online universe. In recent years this changed and social media (of which blogs are the most integral part) took the number one spot.
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Blog Writing and the List Form Convention

Presenting blog articles in the form of lists is a popular blog writing convention.
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Facebook Much? What Your Staff Actually do at Work

Unless your job is digging trenches, most employees have access to the Internet, and with it, access to countless distractions
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Step-by-Step: Content Curation

Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content.
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Become an Opinion Leader Through Content Curation

Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
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The Basics of Content Curation in the Digital Sphere

Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information.
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Content Marketing 101: Call to Actions

Call to actions and landing pages go hand in hand, and when practiced correctly will result in a huge increase in leads.
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There is more to Content than Video, Text & Images - Part 2

Another exciting type of content is VR (Virtual Reality) Panoramic Imaging. This photography technique enables your camera to “see” the world beyond peripheral barriers.
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Staying Ahead With Quality Content

Even though we are already knee deep in online articles, content marketing is still evolving and many are still unaware of its exact benefits.
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The Bare Bones of Content Marketing

A good content marketing strategy is complex; it requires a blog, a website, a comprehensive social media plan, landing pages, lead nurturing, a pay-per-click campaign and a report on all of this.
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Recipe for a Successful Long-Life Company Intranet System

A company intranet will work only when it works for you, but to achieve a successfully functioning company intranet, you need to put some work into it as well.
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There is more to Content than Video, Text & Images - Part 1

We’re all used to text based content, videos, podcasts and photos – so what’s next? Introducing the gigapan.
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Content Marketing 101: An Introduction to PPC Ads

A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking.
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Twitter as a Quality Filter

It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter.
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eLearning in a Non-Computer Based Environment

eLearning for staff training and assessment is possible in a non-computer based environment via interactive response technology software and devices.
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Where Does Your Blog Fit Into the Content Marketing Mix?

As many of our other articles state, a company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website.
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3D Stereoscopic Video & Imaging as a Lead Generation Tool

Most of us have already realised how important video marketing has become in today’s instant gratification, digital age, so now might be the time to take it a step further and step away from what is becoming common ground.
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Content Marketing 101: Landing Pages

A landing page, also known as a lead capturing page, is a webpage that appears in response to clicking on an advert, a call-to-action button, or a search engine pay-per-click ad.
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Do Bigger Agencies Offer Better Quality Service?

How to choose between the large, well-known agency and the smaller (under 15 employees), yet appealing one.
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