If you want to get serious about marketing for your business or organisation, the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains – Jeff Bullas

Most of us have already realised how important video marketing has become in today’s instant gratification, digital age, so now might be the time to take it a step further and step away from what is becoming common ground.

With 3D video on your website you create a new need in visitors. There are a few ways to go about it. If visitors like your video they can enter their details to receive a free pair of stereoscopic glasses. Once you have details you have leads and you can start nurturing straight away. As an outbound prospecting method you can mail the glasses to specific people.

Step-by-Step

1) Choose a topic
Decide what your video is going to entail. Stereoscopic video is very different from normal video in that it is an experience more than anything else. It has enough inherent energy to be interesting even if it is compiled of shots from the local park. It’s a good idea to use local content as people have a positive emotional response to places that they recognise and can relate to.

2) Organise the production
It’s best to hire professionals to film your 3D video. It’s a steep learning curve to get to expert level and there are many technical hurdles to overcome. Editing of media, including sound, is different than normal video as it has different effects on the viewer.

3) Plan the mailer
Sending out stereoscopic glasses awakes curiosity in whoever receives it, so it’s a good idea to include a stereoscopic postcard to give them a taste of what to expect. On the postcard you can include brief information about your company and a link for them to follow where they’ll find the video.

The Benefits

Stereoscopic videos are entertaining and that’s why people like watching them.

• Just as with your other content you can include call-to-actions with your 3D videos.
• When it comes to outbound prospecting; instead of trying to get meetings your team makes first contact through a mailer including 3D glasses.
• The stereoscopic glasses are relatively cheap and require no work from your part – except posting them of course.
• When sending an email with a link, hardly anyone who receives it will click through. When people receive stereoscopic glasses, however, chances are they’ll be interested to see what it’s all about.
• You can easily lead potential clients to a site where they can watch your videos. You should also make it clear how often new footage will be uploaded, so that they know to come back for more.

Why are people so intrigued with 3D? It might be because we see in 3D. Stereoscopic video is a niche and interesting way of marketing yourself. Ask yourself this: what can you send to a potential client that’s cheap and makes a huge impact? How about stereoscopic glasses and a link to a cool video?

Visit our 3D page on our website to view stereoscopic videos and images.

Sound Idea Digital is a full service digital marketing agency that specialises in content marketing.
info@soundidea.co.za | www.soundidea.co.za | SoundIdeaDMA