Google's new Hummingbird algorithm is fast, super accurate and affects 90% of searches.
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Drone photography, also known as low level aerial photography, is an easy and affordable way of creatively producing compelling content.
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A company website used to be the centre point of the online universe. In recent years this changed and social media (of which blogs are the most integral part) took the number one spot.
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Presenting blog articles in the form of lists is a popular blog writing convention.
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Unless your job is digging trenches, most employees have access to the Internet, and with it, access to countless distractions
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Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content.
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Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
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Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information.
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Call to actions and landing pages go hand in hand, and when practiced correctly will result in a huge increase in leads.
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Another exciting type of content is VR (Virtual Reality) Panoramic Imaging. This photography technique enables your camera to “see” the world beyond peripheral barriers.
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Even though we are already knee deep in online articles, content marketing is still evolving and many are still unaware of its exact benefits.
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A good content marketing strategy is complex; it requires a blog, a website, a comprehensive social media plan, landing pages, lead nurturing, a pay-per-click campaign and a report on all of this.
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A company intranet will work only when it works for you, but to achieve a successfully functioning company intranet, you need to put some work into it as well.
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We’re all used to text based content, videos, podcasts and photos – so what’s next? Introducing the gigapan.
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A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking.
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It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter.
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eLearning for staff training and assessment is possible in a non-computer based environment via interactive response technology software and devices.
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As many of our other articles state, a company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website.
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Most of us have already realised how important video marketing has become in today’s instant gratification, digital age, so now might be the time to take it a step further and step away from what is becoming common ground.
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A landing page, also known as a lead capturing page, is a webpage that appears in response to clicking on an advert, a call-to-action button, or a search engine pay-per-click ad.
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How to choose between the large, well-known agency and the smaller (under 15 employees), yet appealing one.
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