Authors:

 

 

Mari Morrison previously worked at Sound Idea Digital as a Digital Journalist and Content Editor.


Her qualifications include a Bachelor of Information Sciences degree in Publishing, obtained from the University of Pretoria. 
Her main fields of interest include content development and social media. Connect with her on LinkedIn or via e-mail mari@soundidea.co.za

 

 

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You can be a content curation master

In digital marketing, being a curator is not necessarily the job of a single person, we are all content curators.
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Could Instagram be a Sweet spot for Corporate Social Networking?

Instagram is a social networking platform which allows users to post images and videos on whichever subject they choose.
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Upgrading your blog to the fast generation

Blogs contribute to a major chunk of our interactions with clients in the age of digital marketing. This is a way to show off the personality and corporate culture to current and prospective clients while providing them with a post containing either valuable or entertaining content.
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Fill your basket with article ideas

Content marketing is a continuous thing. You never truly stop building up content, gathering ideas and communicating with your clients over social networks.
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Your Social Networking Mistakes & How to Rectify them

Being socially awkward no longer applies solely to face-to-face interaction.
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Don’t Spam Your Users

With the increase in social media marketing, it is easy to overlook the fact that you may be spamming users.
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Eating Little Bits of Social Media Marketing

2013 is recognised by many people as the year for short-form content. It seems that most users nowadays spend less time reading your content than they have in the past.
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Your website's been hacked - now what?

Being hacked is an emotional thing, within seconds you become incredibly vulnerable as someone sitting behind a computer can suddenly do as they please with your website.
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Responsive Design; Adapting to Size

It is the number one web design trend of 2014, responding to the rising need of a website which caters to mobile devices before anything else.
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Taking a Bite of the Real-Time Marketing Cookie

While easily confused as another name for social media marketing, Real-Time Marketing is, in fact, a strategy which adds to a social media marketing plan.
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Blog showdown: Video vs Text

How do you decide which is right medium for your blog, video or the written word? Although both demand a level of writing, the decision involves much more attention than a simple yes or no.
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Joe Public is a Digital Marketer

Your online presence, be it for social or professional purposes, advertises exactly who and what you are.
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How to Brainstorm

Here is a typical brainstorming scenario: a group of employees take an hour or two to brainstorm creative ideas for a content strategy – but more often than not, there is only one person putting ideas on the table.
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Generate Sales through Pinterest

Back to the days of old when you advertised products and services by posting them on a notice board; except now, it is digital.
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YouTube as a Branding Platform

There is a general ignorance that the majority of YouTube users are young, non-influential types which only support free content.
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WeChat: A new challenge for marketers

It is time to revert back to the days of old, where interacting with customers was both a personal experience as well as a stage for building your ‘brand experience’.
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