Among the myriad of SharePoint 2013 functions and features comes the personal site, which is surprisingly intuitive...
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Linkbait is a serious problem that needs to be addressed not embraced...Every day hundreds of thousands of innocent internet users are tricked into clicking on soul stealing linkbait. The cruelty lies in the nature of the title, which sneakily pokes at our uncontrollable curiosity.
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Identifying the right keywords for search engine optimization is essential, so picking the most popular ones would be the obvious choice?
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An introductory article on Content Marketing. As a content marketer, you should know exactly what appeals to your target audience, which means you should be presenting them with the most relevant content.
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There seems to be a misunderstanding surrounding when the editorial process must be applied.
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The internet is our marketplace and content our currency. The demand for content has grown at a monstrous pace and will continue to. So we develop strategies, plan content, create it and implement vigorously.
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“That guy has such an ego, I love working with him” said no one ever. As professionals we have spent hours honing our skills. Our perception of our expertise is a massive part of our identity. Which also means when we feel like our hard-earned skills are being criticised or not recognised we inevitably take it personally.
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Could LinkedIn’s Showcase pages replace your small website?
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Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website.
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Having covered the principles of website usability and browser behavior in the previous articles it is time to set the guidelines for converting your website into a model for usability design.
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No matter how awesome your content is or how much brand loyalty you may have earned, a badly structured website is only going to increase your bounce rate and drop your repeat visits.
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Website usability is a measure of the ease of use of a website for its user.
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In this article we will be covering the last elements of lead generation, namely lead scoring, lead distribution and lead recycling.
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It may seem like a daunting task, but with proper planning the entire lead generation process can become incredibly simplified and even automated.
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Unless your job is digging trenches, most employees have access to the Internet, and with it, access to countless distractions
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Call to actions and landing pages go hand in hand, and when practiced correctly will result in a huge increase in leads.
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A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking.
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A landing page, also known as a lead capturing page, is a webpage that appears in response to clicking on an advert, a call-to-action button, or a search engine pay-per-click ad.
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Email marketing may have lost some credibility in the age of spam that we live in; however, when practiced correctly it can enhance relationships with existing and potential clients, promote your content and encourage loyalty.
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When put to proper use a Twitter account can be one of your most powerful forms of content communication.
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Facebook has grown in leaps and bounds since its launch in 2004. Currently standing on approximately 1.15 billion users it is the single largest social networking site on the planet. Facebook provides access to millions of potential customers and clients, such brand exposure cannot be ignored.
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Youtube has become the single biggest source of video content in the world. The opportunities with video content are endless, provided you use the correct strategy.
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“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” – Mark Twain. The information that we believe, which isn’t true, is the information that causes us the most harm.
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Content is the name of the online game. Strong content draws potential clients to your website, and converts them into strong leads. The purpose of content is to create value for users and in the process boost your credibility as expert in the industry. In order to do so you need to feed users with your quality content updates.
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Implementing an effective linking strategy begins with your website structure. In this article we discuss the most effective website structuring methods and the effects thereof on linking strategy.
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Search engine optimisation helps Google find and index your website’s content and is the process of improving a websites search engine ranking through relevant keywords/key phrases and fresh topic-specific content. On-page SEO refers to the optimisation of page specific content in order to better the search engine ranking of that page.
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Creating an interesting eBook or handy White Paper, means going that step further in providing quality content to your users. So how do you go about writing your first eBook or White Paper?
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So you’ve set up your blog and set in motion your publishing schedule. The next step is to promote that content you worked so hard at creating. So where do we start?
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Gone are the days of dismissing the blog as merely some informal journal. If done right the business blog is the single greatest source of content for your business. In a world where content is king, your company blog is the single greatest throne.
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Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
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Google favours fresh content, which means you need to ensure that your content is updated regularly. A maintenance plan is as important as a content strategy, without it, your website content can be very easily forgotten once it is out there. The maintenance plan should outline how your team will keep the content accurate at all times and how to make sure your company branding and message stays on track.
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Writing for the web requires much consideration in terms of what image you want to create in the eye of the user, however the only way to achieve this type of uniformity is by integrating the entire process with your content strategy.
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A well planned publishing schedule is essential in getting your content strategy off the ground. As well as ensuring your content is published consistently and maintained regularly to ensure your users receive only the most up-to-date and relevant content.
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Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems.
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