How the Google Algorithm Works
Your website is the single biggest lead generation tool at your disposal. The only way people will find your website is through search engines and other links (social media links etc.) however the most important being search engines. Of course the only way to be found through search engines is to ensure you rank well in search results, and the only way of doing that is by understanding how search engines work. Google needs to ensure that every keyword or phrase produces the most relevant search results prioritised according to specific criteria.
Content Marketing 101: How the Google Algorithm Works breaks down the mysterious Google algorithm covering the following topics:
- How Google Polices the System
- The Algorithm
- The PageRank Feature
- The Panda, Penguin and Hummingbird Updates
- Organic Links vs. PPC
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