Taking a Bite of the Real-Time Marketing Cookie

While easily confused as another name for social media marketing, Real-Time Marketing is, in fact, a strategy which adds to a social media marketing plan.
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Blog showdown: Video vs Text

How do you decide which is right medium for your blog, video or the written word? Although both demand a level of writing, the decision involves much more attention than a simple yes or no.
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How to Brainstorm

Here is a typical brainstorming scenario: a group of employees take an hour or two to brainstorm creative ideas for a content strategy – but more often than not, there is only one person putting ideas on the table.
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Content Marketing 101: An Introduction to Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website.
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Step-by-Step: Content Curation

Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content.
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The Basics of Content Curation in the Digital Sphere

Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information.
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The Bare Bones of Content Marketing

A good content marketing strategy is complex; it requires a blog, a website, a comprehensive social media plan, landing pages, lead nurturing, a pay-per-click campaign and a report on all of this.
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Website Overhaul: What to Consider When Redesigning Your Website

As any form of fashion does, web design elements gets outdated as rapidly as they are born.
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Content Marketing 101: An Introduction to Twitter

When put to proper use a Twitter account can be one of your most powerful forms of content communication.
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Content Marketing 101: Clever Content Updates in 5 steps

Content is the name of the online game. Strong content draws potential clients to your website, and converts them into strong leads. The purpose of content is to create value for users and in the process boost your credibility as expert in the industry. In order to do so you need to feed users with your quality content updates.
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Content Marketing 101: Writing eBooks and White Papers

Creating an interesting eBook or handy White Paper, means going that step further in providing quality content to your users. So how do you go about writing your first eBook or White Paper?
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Content Marketing 101: Repurposing Content

Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
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Content Marketing 101: Content Maintenance Phase

Google favours fresh content, which means you need to ensure that your content is updated regularly. A maintenance plan is as important as a content strategy, without it, your website content can be very easily forgotten once it is out there. The maintenance plan should outline how your team will keep the content accurate at all times and how to make sure your company branding and message stays on track.
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Content Marketing 101: Writing for the Web

Writing for the web requires much consideration in terms of what image you want to create in the eye of the user, however the only way to achieve this type of uniformity is by integrating the entire process with your content strategy.
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