Do you really need a blog?
Robyn Bloch - 2012-02-28
Well, the short answer is yes. According to a recent study conducted on HubSpot, having a business blog will lead to 55% more visits to your site. It will also create 97% more inbound links, which will highly influence your SEO. If you need more convincing than this, then here is a further list of reasons your company needs a business blog:
1.Blogs attract and drive traffic to your website.
2.Their informal and casual tone creates a friendly, open feel that aids in building a community.
3.This community feel adds humanity to a potentially otherwise faceless brand.
4.Blogs don’t necessarily need to tout the product or service associated with it — in fact they are a space for value-adding content that does not attempt to sell anything.
4.Blogs don’t necessarily need to tout the product or service associated with it — in fact they are a space for value-adding content that does not attempt to sell anything.
5.If a blog adds valuable and interesting content consistently, it is not unusual for a blog to have much more traffic than the website associated with it.
6.A blog addresses the needs of clients at all stages of the buying cycle, from research to post-purchase.
7.Following Google’s Panda updates, a lot of weight is given to mentions on social media platforms. A blog forms the centre point for social media marketing campaign and thus your SEO.
To be successful a blog needs to be updates frequently with interesting, unique, value-adding content, which is often very time consuming. There are companies, like Sound Idea Digital, that specialise in content creation and blog administration.
Sound Idea Digital is a full service digital marketing agency that specialises in content marketing. We can develop a comprehensive content marketing strategy for your company. Contact us at info@soundidea or visit our website: soundidea.co.za. Follow us on twitter @soundideaand @soundideadma.
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