This is an introduction to the eLearning Team. Many people may be involved in the process of creating your eLearning materials and making them available to a specified audience. Roles may overlap and be performed by the same person, as some roles are interrelated and interdependent.
Depending on the size of the eLearning project a small team of a few people may be all that is necessary. Other larger projects may require a larger team with more specialised or dedicated roles.
Different team members and team groups should be in contact with each during various stages on a regular basis.
The eLearning process can be divided into two major phases:
- content development, and
- content delivery and maintenance.
A typical eLearning process has
- delivery, and
- maintenance stages.
Planning team – will plan content development and produce a project plan.
Design team – will design the content development process and produce a storyboard or rapid prototype.
Production team – will develop the actual content and learning materials.
Evaluation team – will oversee evaluation of content development and provide revised materials.
Delivery team – is responsible for the delivery of the content which has been developed and will then perform the roles of
Learner support services
Stakeholders – make the investment on eLearning projects, provide feedback on the project and give the approval.
Individual roles & responsibilities
Khan (2004) of Khan Academy developed a table of individual eLearning roles and responsibilities that people might take in a project. He notes
“the roles of individuals and their general responsibilities listed in are by no means complete. The titles used for various e-learning are not to suggest that an e-learning institution must create such specific positions; rather, the intention is to describe the roles and responsibilities required for e-learning projects.”
|Role of Individual||Responsibilities|
||Directs e-learning initiatives. Develops e-learning plans and strategies.|
|Project Manager||Supervises the overall e-learning process, including: design, production, delivery, evaluation, budgeting, staffing, and scheduling. Works with coordinators of various e-learning teams.|
|Business Developer||Develops business plan, marketing plan, and promotion plan. Coordinates internal and external strategic partnerships.|
||Provides independent, expert advice and services during various stages of e-learning.|
|Content Development Process|
|Research and Design Coordinator
||Coordinates e-learning research and design processes. Informs management and design teams about the latest data pertaining to online learning activities and research.|
|Content or Subject Matter Expert
||Writes course contents and reviews existing course materials (if any) for accuracy and currency.|
||Provides consultation on instructional strategies and techniques for e-learning contents and resources. Helps select delivery format and assessment strategies for e-learning.|
||Responsible for site design, navigation, accessibility, and usability testing. Responsible for reviewing interface design and content materials to be compliant with national accessibility guidelines.|
||Provides advisement on intellectual property issues relevant to e-learning. Responsible for negotiating permission to use copyrighted materials including articles, books chapters, videos, music, animations, graphics, Web pages, etc., from copyright holders.|
||Responsible for evaluation and assessment design and methodology. Conducts and manages student assessment and evaluation of e-learning environments.|
|Production Coordinator||Coordinates e-learning production process.|
||Responsible for getting all pieces of e-learning (e.g., Web pages, chat rooms, Java applets, e-commerce, etc.) working together under a learning management system.|
||Programs e-learning lessons following the storyboard created in the design process.|
||Reviews e-learning materials for clarity, consistency of style, grammar, spelling, appropriate references, and copyright information.|
|Graphic Artist||Uses creativity and style to design graphical images for e-learning lessons.|
||Responsible for creating multimedia learning objects, such as audio, video, 2D/3D animations, simulations, etc.|
|Photographer/ Videographer||Responsible for photography and video related to e-learning contents.|
|Learning Objects Specialist
||Guides the design, production, and meaningful storage of learning objects by following internationally recognized standards (e.g., SCORM, AICC, IEEE, etc.).|
|Quality Assurance||Responsible for quality control in e-learning.|
|Pilot Subjects||Participates in e-learning pilot testing.|
|Delivery Coordinator||Coordinates the implementation of e-learning courses and resources.|
|Content Delivery and Maintenance Process|
|Systems Administrator||Administers LMS server, user accounts, and network security.|
|Server/Database Programmer||Responsible for server and database related programming especially for tracking and recording learners’ activities.|
|Online Course Coordinator||Coordinates the instructional and support staff for online courses.|
|Instructor(or Trainer)||Teaches online courses.|
|Instructor Assistant||Assists the instructor or trainer in instruction.|
|Tutor||Assists learners in learning tasks.|
|Discussion Facilitator or Moderator||Moderates and facilitates online discussions.|
|Customer Service||Provides generic help and points to appropriate support services based on specific needs of customers (i.e., learners).|
|Technical Support Specialist||Provides both hardware- and software-related technical help.|
|Library Services||Interactive library services for learners who can ask questions to librarians about their research, both asynchronous and in real time via the Internet.|
|Counselling Services||Provides guidance on study skills, self-discipline, responsibility for own learning, time management and stress management, etc.|
|Administrative Services||Administrative services include admission, schedules, etc.|
|Registration Services||Responsible for efficient and secure registration process for e-learning.|
|Marketing||Responsible for marketing e-learning offerings.|
Now that you are more familiar with who’s involved in creating your eLearning solution, you’ll understand that behind every successful eLearning project is a winning eLearning team.
Sound Idea Digital specialises in Learning Management Systems and eLearning development | soundidealearningmanagement.co.za
Sandra is an eLearning Specialist & Content Editor for Sound Idea Digital |firstname.lastname@example.org
Khan, B. H. (2004, September-October). People, process and product continuum in e-learning: The e-learning P3 model. Educational Technology. Vol.44, No. 5. pp. 33-40.
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