Authors: |
Carina Claassens was previously employed as a Content Editor and Digital Journalist at Sound Idea Digital. She has a BA Visual Studies degree from The University of Pretoria and completed her Masters in Magazine Journalism at Kingston University, London.
Her interests include anything to do with writing and literature, be it print or digital. She is also fascinated by the way in which digital platforms are changing the way print publications are perceived. Connect with her on LinkedIn |
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With 3D Printing objects are built from the ground up in many thin layers.
This might seem like new technology but the first marketable 3D printer was based on a technique known as stereolithography. The concept was created by Charles Hull in 1984 and it works like this: 
The Internet has become somewhat of an equaliser in that small companies can be viewed on the same scale as large companies by simply having an impressive website and blog.
This article discusses the necessary steps to take when compiling your own online course. 
This article discusses the benefits of creating industry specific online courses and using them as part of your content marketing strategy. 
The importance of tapping into different communities on Twitter by making use of scheduling apps and hash-tags.
A question often asked by new bloggers is “how often should I publish?” The answer is – as often as you possibly can.
Your blog is the centre point of your content marketing campaign so as much care as possible should be taken to ensure that the content is interesting, relevant and shareable.
A competitor analysis will allow you to see why your competitors are doing worse or better than you are and will give you a much needed wake up call.
Before choosing a digital marketing agency to manage your content it is necessary to consider certain points – which can be quite confusing if you’re not sure where to start.
How exactly do you choose topics that are interesting and, once turned into an article, share-worthy?
Content marketing is based around two main elements. The first is of course content, and secondly the promotion thereof.
If, as a business, you gain most of your success from Google, you should start making drastic changes – and fast. 
Drone photography, also known as low level aerial photography, is an easy and affordable way of creatively producing compelling content. 
Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content.
Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
Even though we are already knee deep in online articles, content marketing is still evolving and many are still unaware of its exact benefits. 
A good content marketing strategy is complex; it requires a blog, a website, a comprehensive social media plan, landing pages, lead nurturing, a pay-per-click campaign and a report on all of this.
It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter. 
As many of our other articles state, a company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website.
How to choose between the large, well-known agency and the smaller (under 15 employees), yet appealing one.
If your updates are constant, relevant and informative people will want to follow you, and what’s more, they’ll be industry relevant people who you can learn from as well. 
Digital marketing agencies should practice what they preach. Here are some tell-tale signs to take notice of. 
Mobile marketing is rapidly becoming a necessity as it is growing at an immense speed. A consumer can do almost anything from the palm of his hand. 
The digital and online marketing fields are emerging at a very fast pace and there are many agencies out there who claim to provide comprehensive digital marketing services.
Timing is everything when it comes to marketing, so when is the best time to pull out all the stops? 
We know that video is important in today’s “instant gratification”, online society. We keep talking about it but what makes it so special? Simply looking at online video statistics proves just how important video really is. It’s what Internet users want and it’s also what they share the most. It comes down to this: you can’t do without online video, and this list tells you exactly why.
SharePoint as a platform offers many great building blocks for making collaboration and management more regulated across all departments of a business. In this article I focus specifically on the benefits of SharePoint when used internally, as an Intranet. 
Many of the articles we read online are unoriginal, rehashed and dull because we see them all the time. When generating content it is important to remember to research and compare first. Online users are loyal to sites that produce consistent quality. Over time, your readers, and search engines, will distinguish your site for what it’s worth. 
Twitter users spend a lot of time making sure that they construct the correct tweets, but how much time is spent constructing bios? Take a look at some of the bios out there, so many of them are awfully written and to top it all off, they don’t tell you anything about the person who wrote it. A badly written bio is even worse than no bio at all. 
While playing on the net, you StumbleUpon something wildly interesting, relevant, informative and well written. Immediately you tweet it to all your followers, many of whom retweet it to theirs. You have landed on, and passed on, the perfect content to share. Posting the article has lent you some ever-evasive Twitter credibility. You are impressive. You gain several new followers.
We all know that we are living in an ‘instant gratification, no-time-to-waste’ age. This impacts most aspects of our daily lives – including how we read. We spend ages scanning the web to find articles and information relevant to us, but do we actually read these articles once we find them?
As content marketing is growing rapidly and online content is increasing, someone has to be reading, right?
What do you think? Is it possible to think differently and creatively or is this impossible if you were not born with a creative mind? Creative thinking is present in most aspects of our lives. Whether it’s finding solutions to problems, managing a business, having everyday conversations or writing an article, creative thinking is central. Being able to think differently leads to innovation and this is why it is so important when it comes to business. 
Twitter lists have been around since 2009 so I might be a bit late to join the party, but I’ve only recently started using them as part of my social media strategy. I’ve come to realise that lists are as important as any other element within the social media spectrum and by not using it you’re basically shooting yourself in the foot. A Twitter list is a way on curating Twitter users and to organise what they have in common. Followers are organised into groups which means that you can easily read tweets from a specific group without skimming through your entire feed.
Value is one of the most important elements that people look for in products, services, companies and, most commonly, other people. The thing with value is that it might not be as obvious as one would think. People often do not recognise value for what it is worth – it is more of a given than a gift. If you do not communicate your value to all who favours from it, you simply won’t be rewarded for it. 
“Facebook is for connecting with the people you went to school with and Twitter is for people you wish you had gone to school with”.
When it comes to social media all platforms are equally important but the two biggest are Facebook and Twitter.
There are so many social media platforms out there and almost everyone uses at least one for personal reasons. When it comes to business and content marketing, how do you choose between the wide selection of sites? Which platforms will drive the most traffic to your site? 
Your marketing is in order and your site is getting traffic. People are visiting your site but for some reason other numbers are not really moving up. When this is the case it is worth taking a good hard look at your landing page - where people eventually end up after browsing your site and deciding that they like what they see.
Knowledge has developed into one of the most prized corporate assets in the business world and it needs to be managed as such. Knowledge Management is about company information and the people involved who grow the value of this information by adding skill, understanding, knowledge and suggestions. IT tools such as SharePoint can extend knowledge networks and make it easier to find information and people who have the knowledge you seek. 
Sales people are gradually using LinkedIn as their main source of new leads.
Google's new Hummingbird algorithm is fast, super accurate and affects 90% of searches.
