Stereoscopic video is very different from normal video in that it is an experience more than anything else.

In a world where content is readily available in bulk, the aim is to create content that gets shared, linked and mentioned – as much as possible. Creating viral content is even better.

We’ve also had the slogans “content is king” and “quality over quantity” drilled into our content marketing brains like there’s no tomorrow. However, when it comes to 3D stereoscopic imaging the rules are changing. Quality of content becomes less important as it’s all about the effects and the “wow factor” attached to it. Just imagine the possibilities if you combine compelling content with 3D effects – this way you get the best of both worlds.

The Proof

If you search “best stereoscopic anaglyph video” in YouTube you’ll find clips of a teenager poking sharp objects – pens, knifes, machetes, chain saws – at the screen. It seems pretty mundane and a bit mindless to be honest, but by viewing these videos you get a pretty good idea of why 3D stereoscopic imaging is so awesome. These videos are proof that, with 3D imaging, it’s all about the effects and not so much about the quality of the content.

The below video has had 6,451,986 views – and it really is just a guy poking a knife at a camera. 
*Anaglyph glasses needed to view this video

Lead Generation

Anaglyph glasses are needed to view these videos or photographs, which opens up the door to lead generation. On your website you can easily have a form which users can fill out to receive a free pair of glasses. To read more about 3D stereoscopic video and imaging as a lead generation tool click here.

New Technology

Autostereoscopy, also known as glasses free screens, are becoming a reality and within a few years you’ll struggle to find a screen that doesn’t allow one to watch 3D without glasses. This means that the demand for 3D content will sky rocket, but that the need for anaglyph glasses won’t.

For the time being, 3D stereoscopic imaging is unusual and sending anaglyph glasses to existing and potential clients will create a new need in them – and more business for you.

View examples of 3D videos
View examples of 3D photos

Sound Idea Digital is a full service digital marketing agency that specialises in content marketing.

info@soundidea.co.za | www.soundidea.co.za | SoundIdeaDMA