Repurposing Other People's Content

By Francois Karstel - 4152 views
OtherWork.jpgIf you write as many articles and content as you should be, you’ll understand how difficult it is to come up with relevant topics to write about. The more you do it, the more challenging it becomes to churn out quality content.

One way of ensuring that you always have content to publish is by repurposing other people’s content. Before you close this tab because of the above suggestion, we’re not talking about stealing other people’s work. Read on to learn how you can expand on your content topics.

What Exactly is Content Repurposing?

Content repurposing – in a nutshell – is taking one form of content and converting it into another. A good example is using articles as inspiration (and content) for videos. Content repurposing may even include changing the angle of an article.

The remodelling of content would typically start with a substantial piece of content such as an eBook or White Paper. This would then be repurposed into a series of articles, videos, and webinars with Q & A's, podcasts or even a Facebook post.

 – Content Marketing 101: Repurposing Content

Appeal to Different Content Users

When repurposing content one of the plus points is that you appeal to a wider variety of content users. Some internet browsers prefer reading; while others would much rather watch an informative video.

Visual content (with the emphasis on video) is doing much better than written content and as such you have a huge scope in which to work.
By creating different forms of content you’ll attract more browsers to your sites and, ultimately, keep them there.

The Process of Repurposing Other People’s Content

First of all I want to point out that I’m not talking about completely ripping other people off and simply stealing their content. When I say “repurposing other people’s content” what I mean is to find inspiration and let their content form a base for you to work from.  

Examples of repurposing other’s content can include the following:
  • Read an article someone wrote and create a video using their content as a foundation.
  • Use an infographic as a base for a video. 
  • Transform slide share presentations into articles.
An important element of the process is to add your own thoughts and even conduct further research. In some ways you can bring content curation into the picture by using a variety of content that supports your article.

The Moral Issue

As previously stated – repurposing other’s content is not about taking the easy ride and copying and rewriting another person’s creative work. DON’T plagiarise and ALWAYS give credit (add links to the original work as often as possible).

The point is that content is readily available to anyone with an internet connection and due to the vast amount of information out there, in a way, everyone influences everyone.  

Content repurposing is an effective way of churning out quality content - and plenty of it as well. By repurposing someone else’s content and giving them credit you raise their profile – not taking anything away from them. We’ll be proud should someone repurpose our content, by say, using an article as a foundation for a video. We’ll promote the content as if it were our own.

What do you think? Stick to your own ideas or accept aid from fellow content marketers?
Let me know by commenting below or connecting with me on Twitter @SoundIdeaDMA



Sound Idea Digital is a full service digital marketing agency that specialises in content marketing | www.soundidea.co.za | info@soundidea.co.za


   

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