Blogs contribute to a major chunk of our interactions with clients in the age of digital marketing. This is a way to show off the personality and corporate culture to current and prospective clients while providing them with a post containing either valuable or entertaining content.
Here is a typical brainstorming scenario: a group of employees take an hour or two to brainstorm creative ideas for a content strategy – but more often than not, there is only one person putting ideas on the table. 
This article covers the advantages and risks when allowing others to contribute to your blog.
A question often asked by new bloggers is “how often should I publish?” The answer is – as often as you possibly can.
Any writer should undeniably also be a researcher. However, it is highly improbable to learn the technical details of specialist fields in a couple of days, before the article is to be published.
Your blog is the centre point of your content marketing campaign so as much care as possible should be taken to ensure that the content is interesting, relevant and shareable.
How exactly do you choose topics that are interesting and, once turned into an article, share-worthy?
Content marketing is based around two main elements. The first is of course content, and secondly the promotion thereof.
This article lists 12 tried and trusted ideas for enhancing the visability of your main online marketing machine, i.e. your blog. 
Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content.
Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information.
Even though we are already knee deep in online articles, content marketing is still evolving and many are still unaware of its exact benefits. 
As many of our other articles state, a company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website.
A commitment to something, anything, will start and it will perish if you are not constantly motivated to continue.
Many of the articles we read online are unoriginal, rehashed and dull because we see them all the time. When generating content it is important to remember to research and compare first. Online users are loyal to sites that produce consistent quality. Over time, your readers, and search engines, will distinguish your site for what it’s worth. 
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Presenting blog articles in the form of lists is a popular blog writing convention.
