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Utilise Social Media for Customer Support

“Customer support is the very rare opportunity to connect to your customers on an emotional level. You can’t do that in any other way.” Buffer COO, Leo Widrich.
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Tapping Into Different Communities on Twitter

The importance of tapping into different communities on Twitter by making use of scheduling apps and hash-tags.
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Twitter as a Quality Filter

It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter.
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How Many Twitter Followers Do You Really Need?

If your updates are constant, relevant and informative people will want to follow you, and what’s more, they’ll be industry relevant people who you can learn from as well.
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Twitter Bios: A Creative Writing Challenge

Twitter users spend a lot of time making sure that they construct the correct tweets, but how much time is spent constructing bios? Take a look at some of the bios out there, so many of them are awfully written and to top it all off, they don’t tell you anything about the person who wrote it. A badly written bio is even worse than no bio at all.
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Twitter: Not for Twits

While playing on the net, you StumbleUpon something wildly interesting, relevant, informative and well written. Immediately you tweet it to all your followers, many of whom retweet it to theirs. You have landed on, and passed on, the perfect content to share. Posting the article has lent you some ever-evasive Twitter credibility. You are impressive. You gain several new followers.
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The Importance of Twitter Lists

Twitter lists have been around since 2009 so I might be a bit late to join the party, but I’ve only recently started using them as part of my social media strategy. I’ve come to realise that lists are as important as any other element within the social media spectrum and by not using it you’re basically shooting yourself in the foot. A Twitter list is a way on curating Twitter users and to organise what they have in common. Followers are organised into groups which means that you can easily read tweets from a specific group without skimming through your entire feed.
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One Twitter Follower Equals Ten Facebook Likes

“Facebook is for connecting with the people you went to school with and Twitter is for people you wish you had gone to school with”. When it comes to social media all platforms are equally important but the two biggest are Facebook and Twitter.
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Which Social Media Platform Should You Be Using?

There are so many social media platforms out there and almost everyone uses at least one for personal reasons. When it comes to business and content marketing, how do you choose between the wide selection of sites? Which platforms will drive the most traffic to your site?
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