Being socially awkward no longer applies solely to face-to-face interaction.
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While easily confused as another name for social media marketing, Real-Time Marketing is, in fact, a strategy which adds to a social media marketing plan.
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Your online presence, be it for social or professional purposes, advertises exactly who and what you are.
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“Customer support is the very rare opportunity to connect to your customers on an emotional level. You can’t do that in any other way.” Buffer COO, Leo Widrich.
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Back to the days of old when you advertised products and services by posting them on a notice board; except now, it is digital.
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There is a general ignorance that the majority of YouTube users are young, non-influential types which only support free content.
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It is time to revert back to the days of old, where interacting with customers was both a personal experience as well as a stage for building your ‘brand experience’.
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It is my belief that the human brain is story-orientated, rendered as such by evolution. Long before the rise of the printing press, people communicated using the narrative. Through a visual approach, people shared ideas, news and stories. Effective digital marketing is just that – the telling of a story.
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Could LinkedIn’s Showcase pages replace your small website?
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The importance of tapping into different communities on Twitter by making use of scheduling apps and hash-tags.
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Sales people are gradually using LinkedIn as their main source of new leads.
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A company website used to be the centre point of the online universe. In recent years this changed and social media (of which blogs are the most integral part) took the number one spot.
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It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter.
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If your updates are constant, relevant and informative people will want to follow you, and what’s more, they’ll be industry relevant people who you can learn from as well.
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When put to proper use a Twitter account can be one of your most powerful forms of content communication.
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Facebook has grown in leaps and bounds since its launch in 2004. Currently standing on approximately 1.15 billion users it is the single largest social networking site on the planet. Facebook provides access to millions of potential customers and clients, such brand exposure cannot be ignored.
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Twitter users spend a lot of time making sure that they construct the correct tweets, but how much time is spent constructing bios? Take a look at some of the bios out there, so many of them are awfully written and to top it all off, they don’t tell you anything about the person who wrote it. A badly written bio is even worse than no bio at all.
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While playing on the net, you StumbleUpon something wildly interesting, relevant, informative and well written. Immediately you tweet it to all your followers, many of whom retweet it to theirs. You have landed on, and passed on, the perfect content to share. Posting the article has lent you some ever-evasive Twitter credibility. You are impressive. You gain several new followers.
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Twitter lists have been around since 2009 so I might be a bit late to join the party, but I’ve only recently started using them as part of my social media strategy. I’ve come to realise that lists are as important as any other element within the social media spectrum and by not using it you’re basically shooting yourself in the foot. A Twitter list is a way on curating Twitter users and to organise what they have in common. Followers are organised into groups which means that you can easily read tweets from a specific group without skimming through your entire feed.
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“Facebook is for connecting with the people you went to school with and Twitter is for people you wish you had gone to school with”. When it comes to social media all platforms are equally important but the two biggest are Facebook and Twitter.
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Gone are the days of dismissing the blog as merely some informal journal. If done right the business blog is the single greatest source of content for your business. In a world where content is king, your company blog is the single greatest throne.
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There are so many social media platforms out there and almost everyone uses at least one for personal reasons. When it comes to business and content marketing, how do you choose between the wide selection of sites? Which platforms will drive the most traffic to your site?
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Is SEO a tool meant to make only poor quality content rank high? Does good quality content also need the support of search engine optimisation initiatives?
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