Time-lapsed footage has become increasingly popular in the vastly growing technological environment we know as planet earth. Its cinematic effect (if done correctly) is a beautifully dramatic and effective way of representing the wonders of time.
Back to the days of old when you advertised products and services by posting them on a notice board; except now, it is digital. 
Some marketing methods are quite dated and drastically less effective nowadays than they were ten years ago.
It is time to revert back to the days of old, where interacting with customers was both a personal experience as well as a stage for building your ‘brand experience’. 
Customer feedback is the one true piece of intimate information that allows you to review the success of a product or service through the eyes of your consumers. It is therefore invaluable. 
As a marketer it is essential to understand what makes people tick and the following books will help you to do exactly this.
Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
Call to actions and landing pages go hand in hand, and when practiced correctly will result in a huge increase in leads. 
A company intranet will work only when it works for you, but to achieve a successfully functioning company intranet, you need to put some work into it as well.
It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter. 
If your updates are constant, relevant and informative people will want to follow you, and what’s more, they’ll be industry relevant people who you can learn from as well. Email marketing may have lost some credibility in the age of spam that we live in; however, when practiced correctly it can enhance relationships with existing and potential clients, promote your content and encourage loyalty. 
Digital marketing agencies should practice what they preach. Here are some tell-tale signs to take notice of. 
The main difference between traditional advertising and content marketing is that the budget spent on traditional advertising is lost fairly soon after the campaign ends.
When the project at hand is content marketing, the client supplier relationship should be a partnership.
Mobile marketing is rapidly becoming a necessity as it is growing at an immense speed. A consumer can do almost anything from the palm of his hand. 
The digital and online marketing fields are emerging at a very fast pace and there are many agencies out there who claim to provide comprehensive digital marketing services.Content is the name of the online game. Strong content draws potential clients to your website, and converts them into strong leads. The purpose of content is to create value for users and in the process boost your credibility as expert in the industry. In order to do so you need to feed users with your quality content updates. 
Marketing, just like mathematics, is something that must be practiced and mastered. You have to push yourself relentlessly and make every second count.So you’ve set up your blog and set in motion your publishing schedule. The next step is to promote that content you worked so hard at creating. So where do we start? Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
Most marketing managers can speak advertising fluently. They can thus chat to their ad agency and have a good idea of what is going on and of how their brand and product or service is faring. Communication of this sort is really important. A company’s marketing manager needs to have a solid idea of where the company is in terms of advertising their brands, products or services.
It seems that even ad agencies think that social media and content marketing are just more channels to go down, like advertising on a bus or building. But the shift in advertising is not just about the fact that companies are spending more of their marketing budget online, it’s that people are turning away from advertising as a whole and looking for value within content.
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Could LinkedIn’s Showcase pages replace your small website?
However amazing inbound marketing is, there are times when it’s simply not enough. 
