Digital Marketing http://blog.soundidea.co.za/home/rss_feeder.php?IDs=11&name=Digital+Marketing
We have all heard the phrase content is king. In the modern world, highly shareable, entertaining and authoritative content is the key to success. Here are some do's and don'ts to help you succeed.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=503 http://blog.soundidea.co.za/home/index.php?ipkArticleID=503 2017-09-27 00:00:00 Danette Coetzee
“Please be patient, we will be with you shortly”. We have all heard these words and we are well aware that “shortly” may end up being quite a while. The days of forcing clients to wait for “the next available operator” are coming to a welcome end
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=500 http://blog.soundidea.co.za/home/index.php?ipkArticleID=500 2017-01-27 00:00:00 Malindi Strydom
We all know how crucial digital marketing has become to a business’s success. One aspect of digital marketing that has the ability to carry a dramatic impact is a landing page.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=498 http://blog.soundidea.co.za/home/index.php?ipkArticleID=498 2017-01-24 12:00:27 Malindi Strydom
Part two of our series on Social Media and how to choose the right platform for your business.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=495 http://blog.soundidea.co.za/home/index.php?ipkArticleID=495 2017-01-17 00:00:00 Malindi Strydom
A look at what specific social media platforms offer and how to utilize these features.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=494 http://blog.soundidea.co.za/home/index.php?ipkArticleID=494 2017-01-10 00:00:00 Malindi Strydom
Many marketing or consumer psychologists believe that colour makes all the difference to how your company is perceived. The colour you choose for your website, corporate logo or print advert can have an influence on your consumer’s behaviour or the feelings they experience from your brand.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=409 http://blog.soundidea.co.za/home/index.php?ipkArticleID=409 2016-06-03 11:42:31 Lorraine Coetzee
According to many Marketing Psychologists, colour has an enormous influence on emotion, consumer behaviour, marketing and your perceived brand personality.There are of course those that view colour psychology with scepticism and think that the effects colour has on emotion is exaggerated.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=397 http://blog.soundidea.co.za/home/index.php?ipkArticleID=397 2016-06-03 11:42:12 Lorraine Coetzee
It is amazing how little consideration is taken when uploading a new Social Media profile. It is a subconscious action that might cause reputational damage if done incorrectly unbeknown.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=423 http://blog.soundidea.co.za/home/index.php?ipkArticleID=423 2015-07-24 08:43:57 Donna Palermo
The feast famine cycle means that you either have too much of something (feast) or you have too little (famine). In order to prepare your business for the famine cycle, there is one vital thing you should take from this article…
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=418 http://blog.soundidea.co.za/home/index.php?ipkArticleID=418 2015-04-16 14:37:08 Lorraine Coetzee
Staying on top of social media trends and tricks ensures that your business will show significantly more growth than a company that doesn't optimise their social media presence. Social media is so important for your business because it leads to increased exposure
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=415 http://blog.soundidea.co.za/home/index.php?ipkArticleID=415 2015-01-29 14:30:19 Lorraine Coetzee
At first it was a Twitter exclusive, but now we see the hashtag trend swept up by Facebook, Instagram and Vine, to name but a few. The hashtag is used to link posts, articles, videos; you name it, to any topic.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=414 http://blog.soundidea.co.za/home/index.php?ipkArticleID=414 2015-01-28 00:00:00 Mari Morrison
The rapid rise of the Internet, social media and content marketing has caused a shift in information power. There is a mammoth amount of content readily available whenever we want it. Anyone, whether with a journalism degree or not, can publish material online.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=193 http://blog.soundidea.co.za/home/index.php?ipkArticleID=193 2015-01-21 00:00:00 Mari Morrison
Linkbait is a serious problem that needs to be addressed not embraced...Every day hundreds of thousands of innocent internet users are tricked into clicking on soul stealing linkbait. The cruelty lies in the nature of the title, which sneakily pokes at our uncontrollable curiosity.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=411 http://blog.soundidea.co.za/home/index.php?ipkArticleID=411 2015-01-16 00:00:00 Julian Karstel
Complaints are a given if you run a business, but where most companies are mistaken, is they think that complaints looks bad on your blog or website, but the truth is – your company can gain tremendous credibility if these complaints are handled and responded to with speed, grace and integrity.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=176 http://blog.soundidea.co.za/home/index.php?ipkArticleID=176 2015-01-15 00:00:00 Lorraine Coetzee
Although the effectiveness of adding social media to your marketing and sales strategy has time and again been proven, companies continue to question its return on investment.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=410 http://blog.soundidea.co.za/home/index.php?ipkArticleID=410 2015-01-13 00:00:00 Mari Morrison
Do you know exactly what content you have on your website? Is all your content relevant and complimentary to your brand?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=142 http://blog.soundidea.co.za/home/index.php?ipkArticleID=142 2014-12-12 13:51:16 Julian Karstel
While striving to rank higher on Google remains one of the core goals of any website, we sometimes forget to ‘stay with the times’.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=407 http://blog.soundidea.co.za/home/index.php?ipkArticleID=407 2014-12-10 00:00:00 Mari Morrison
Identifying the right keywords for search engine optimization is essential, so picking the most popular ones would be the obvious choice?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=406 http://blog.soundidea.co.za/home/index.php?ipkArticleID=406 2014-12-05 00:00:00 Julian Karstel
An introductory article on Content Marketing. As a content marketer, you should know exactly what appeals to your target audience, which means you should be presenting them with the most relevant content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=405 http://blog.soundidea.co.za/home/index.php?ipkArticleID=405 2014-11-14 00:00:00 Julian Karstel
There seems to be a misunderstanding surrounding when the editorial process must be applied.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=399 http://blog.soundidea.co.za/home/index.php?ipkArticleID=399 2014-10-26 00:00:00 Julian Karstel
The internet is our marketplace and content our currency. The demand for content has grown at a monstrous pace and will continue to. So we develop strategies, plan content, create it and implement vigorously.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=396 http://blog.soundidea.co.za/home/index.php?ipkArticleID=396 2014-10-09 00:00:00 Julian Karstel
Instagram is a social networking platform which allows users to post images and videos on whichever subject they choose.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=395 http://blog.soundidea.co.za/home/index.php?ipkArticleID=395 2014-09-30 00:00:00 Mari Roelofse
We have finally reached a time of life in which consumers are officially tired of empty promises. This is the era of authenticity. This era pokes fun at the old TV infomercials, complains about ‘fake’ Photoshoped models in commercials and they disregard your claim to be the best in business.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=392 http://blog.soundidea.co.za/home/index.php?ipkArticleID=392 2014-09-09 00:00:00 Francois Karstel
Content marketing is a continuous thing. You never truly stop building up content, gathering ideas and communicating with your clients over social networks.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=387 http://blog.soundidea.co.za/home/index.php?ipkArticleID=387 2014-08-13 00:00:00 Mari Roelofse
The marketing industry is ever changing, and its changing faster than university classrooms can keep up. How relevant is your marketing degree? How do you stay on top of trends?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=385 http://blog.soundidea.co.za/home/index.php?ipkArticleID=385 2014-08-07 14:58:31 Lorraine Coetzee
Being socially awkward no longer applies solely to face-to-face interaction.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=386 http://blog.soundidea.co.za/home/index.php?ipkArticleID=386 2014-08-06 00:00:00 Mari Roelofse
Once we get into the swing of compiling an analytics report, it is easy to forget or misinterpret the various fields you are filling in on said report. These statistics are so vitally important, because they are the truest indicators of your website’s performance.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=468 http://blog.soundidea.co.za/home/index.php?ipkArticleID=468 2014-08-05 00:00:00 Francois Karstel
With the increase in social media marketing, it is easy to overlook the fact that you may be spamming users.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=383 http://blog.soundidea.co.za/home/index.php?ipkArticleID=383 2014-07-30 00:00:00 Mari Roelofse
There may be many reasons for casting your thoughts back to old blog articles. Perhaps you notice that they are dated, perhaps the topic has become a hot trend once more, perhaps it’s a good article that has been forgotten, or perhaps you need inspiration for a new post.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=381 http://blog.soundidea.co.za/home/index.php?ipkArticleID=381 2014-07-23 00:00:00 Francois Karstel
2013 is recognised by many people as the year for short-form content. It seems that most users nowadays spend less time reading your content than they have in the past.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=380 http://blog.soundidea.co.za/home/index.php?ipkArticleID=380 2014-07-22 00:00:00 Mari Roelofse
What makes inbound marketing tick is the focus on providing your audience with good quality content and infographics are an excellent way of displaying information in an engaging an creative manner.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=374 http://blog.soundidea.co.za/home/index.php?ipkArticleID=374 2014-06-26 00:00:00 Francois Karstel
While easily confused as another name for social media marketing, Real-Time Marketing is, in fact, a strategy which adds to a social media marketing plan.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=373 http://blog.soundidea.co.za/home/index.php?ipkArticleID=373 2014-06-24 00:00:00 Mari Roelofse
Your online presence, be it for social or professional purposes, advertises exactly who and what you are.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=371 http://blog.soundidea.co.za/home/index.php?ipkArticleID=371 2014-06-11 00:00:00 Mari Roelofse
You may have encountered it on your Google Analytics page, but most of us pay no heed to the bounce rates tab. A bounce rate of 50% is not necessarily bad – anything much higher than that should attract your attention.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=366 http://blog.soundidea.co.za/home/index.php?ipkArticleID=366 2014-05-27 00:00:00 Francois Karstel
Back to the days of old when you advertised products and services by posting them on a notice board; except now, it is digital.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=363 http://blog.soundidea.co.za/home/index.php?ipkArticleID=363 2014-05-13 00:00:00 Mari Roelofse
Some marketing methods are quite dated and drastically less effective nowadays than they were ten years ago.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=361 http://blog.soundidea.co.za/home/index.php?ipkArticleID=361 2014-04-29 00:00:00 Francois Karstel
Attracting people to your blog requires captivating content that is both interesting and creative in its presentation.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=360 http://blog.soundidea.co.za/home/index.php?ipkArticleID=360 2014-04-24 00:00:00 Francois Karstel
It is time to revert back to the days of old, where interacting with customers was both a personal experience as well as a stage for building your ‘brand experience’.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=357 http://blog.soundidea.co.za/home/index.php?ipkArticleID=357 2014-04-14 00:00:00 Mari Roelofse
Targeting ‘Demographics’ in your digital marketing strategy still counts – just not the way it used to. Demographics are still on the top of Google’s analytical means of determining what displays on page one of your search results.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=356 http://blog.soundidea.co.za/home/index.php?ipkArticleID=356 2014-04-10 00:00:00 Carla van Straten
Could LinkedIn’s Showcase pages replace your small website?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=353 http://blog.soundidea.co.za/home/index.php?ipkArticleID=353 2014-04-02 16:12:43 Julian Karstel
Customers find you through inbound marketing, but in some instances inbound marketing simply doesn't work. This article explains why.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=350 http://blog.soundidea.co.za/home/index.php?ipkArticleID=350 2014-03-26 00:00:00 Francois Karstel
The Internet has become somewhat of an equaliser in that small companies can be viewed on the same scale as large companies by simply having an impressive website and blog.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=349 http://blog.soundidea.co.za/home/index.php?ipkArticleID=349 2014-03-25 00:00:00 Carina Claassens
The previous article explored and emphasized the dire crisis that online advertisers are facing when it comes to a mass audience failing to take notice of banner ads. While many seek a solution we simply suggest four substitutes to banner advertising: Blogs, Tweets, Sponsored Content and Online Video.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=348 http://blog.soundidea.co.za/home/index.php?ipkArticleID=348 2014-03-21 00:00:00 Carla van Straten
The majority of consumers no longer see banner ads. It is because these aggressive, loud, intrusive things have become visual pollution. Banners ads, like billboards, are litter.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=347 http://blog.soundidea.co.za/home/index.php?ipkArticleID=347 2014-03-20 00:00:00 Carla van Straten
In this article I discuss the five main pillars of content marketing that each and every writer should adhere to.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=346 http://blog.soundidea.co.za/home/index.php?ipkArticleID=346 2014-03-19 00:00:00 Francois Karstel
In this article we discuss the two arguments for accepting contact requests on LinkedIn.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=345 http://blog.soundidea.co.za/home/index.php?ipkArticleID=345 2014-03-17 00:00:00 Carina Claassens
Brand narratives define the brand promise and essentially makes the brand live. This is opposed to the brand just existing provided that it is successfully communicated.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=344 http://blog.soundidea.co.za/home/index.php?ipkArticleID=344 2014-03-13 00:00:00 Carla van Straten
If you write as many articles and content as you should be, you understand how difficult it is to come up with relevant topics to write about. The more you do it, the more challenging it becomes to churn out quality content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=343 http://blog.soundidea.co.za/home/index.php?ipkArticleID=343 2014-03-12 00:00:00 Francois Karstel
In a previous article we discussed the life span of a corporate website. The relationship between clients and digital marketing agencies work very much in the same way and in this article we discuss how you can strengthen your relationships, and keep them that way.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=342 http://blog.soundidea.co.za/home/index.php?ipkArticleID=342 2014-03-10 00:00:00 Carina Claassens
Check out how three companies ambushed the Games and how you can borrow their tactics for your next marketing event.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=341 http://blog.soundidea.co.za/home/index.php?ipkArticleID=341 2014-03-07 00:00:00 Guest Post: Jordan Knight
Each and every website has a lifecycle, which will eventually come to an end. This means that your website starts off as being fresh and new, after which it moves towards being less relevant and then it becomes a downright liability.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=340 http://blog.soundidea.co.za/home/index.php?ipkArticleID=340 2014-03-05 00:00:00 Francois Karstel
The sales process has changed radically within the past few years and this is very much due to the digital marketing boom and the growth of massive social media platforms. Relationship building is now more important than ever and social selling has replaced out dated ways of selling in many ways.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=339 http://blog.soundidea.co.za/home/index.php?ipkArticleID=339 2014-03-04 00:00:00 Carina Claassens
This article focuses on the importance of optimising all your sites for mobile usage, while at the same time offering the most crucial element thereof, video.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=338 http://blog.soundidea.co.za/home/index.php?ipkArticleID=338 2014-02-28 00:00:00 Francois Karstel
With all the emphasis placed on engaging with blog readers and social media followers, we decided to look into this important, yet vague, concept of the blog comment.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=336 http://blog.soundidea.co.za/home/index.php?ipkArticleID=336 2014-02-25 00:00:00 Carina Claassens
It would appear that we have not stressed enough just how crucial an understanding of consumer psychology, user behaviour and neuroscience is to the practice of marketing and selling.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=334 http://blog.soundidea.co.za/home/index.php?ipkArticleID=334 2014-02-20 00:00:00 Carla van Straten
User generated content is a source of content that you might not have considered before and is a relatively simple way of rapidly growing your pool of content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=332 http://blog.soundidea.co.za/home/index.php?ipkArticleID=332 2014-02-17 00:00:00 Carina Claassens
This list consists of the most obvious and common video production errors often overlooked by amateurs.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=328 http://blog.soundidea.co.za/home/index.php?ipkArticleID=328 2014-02-06 00:00:00 Francois Karstel
One of the best tools at your disposal is one that shows you exactly how effective your marketing campaigns are.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=326 http://blog.soundidea.co.za/home/index.php?ipkArticleID=326 2014-02-03 00:00:00 Carina Claassens
All the traffic to your blog or website from social media is not born equal, certain traffic counts for more than others and varies from company to company.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=325 http://blog.soundidea.co.za/home/index.php?ipkArticleID=325 2014-01-29 00:00:00 Francois Karstel
Youtube is the second largest search engine in the world, which means you need to optimise your videos to ensure they appear in Youtube’s never-ending, always-crowded search.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=324 http://blog.soundidea.co.za/home/index.php?ipkArticleID=324 2014-01-28 00:00:00 Julian Karstel
The importance of communicating possible risks factors to clients.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=322 http://blog.soundidea.co.za/home/index.php?ipkArticleID=322 2014-01-23 00:00:00 Carla van Straten
Most of us know the basics of content marketing, but few seem to understand the amount of work that goes into it
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=320 http://blog.soundidea.co.za/home/index.php?ipkArticleID=320 2014-01-22 00:00:00 Julian Karstel
We all realise the importance of offering quality content to our clients, but generating a constant flow of value adding content can be daunting.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=321 http://blog.soundidea.co.za/home/index.php?ipkArticleID=321 2014-01-22 00:00:00 Francois Karstel
The number one difference a sales person can make to his or her pitch is follow up afterwards, and video case studies are amazing follow up material.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=317 http://blog.soundidea.co.za/home/index.php?ipkArticleID=317 2014-01-15 00:00:00 Francois Karstel
Evergreen content is essential to your content marketing efforts. Having a large pool of evergreen content allows for your content to be both substantial and timeless.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=316 http://blog.soundidea.co.za/home/index.php?ipkArticleID=316 2014-01-14 00:00:00 Julian Karstel
An editorial calendar is a simple way to organise your content in such a way that it is well structured, relevant and logical.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=315 http://blog.soundidea.co.za/home/index.php?ipkArticleID=315 2014-01-13 00:00:00 Carina Claassens
As the year draws to an end, and we publish our last blog post for 2013, we thought it appropriate to summarise our content marketing blog highlights.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=314 http://blog.soundidea.co.za/home/index.php?ipkArticleID=314 2013-12-13 00:00:00 Carina Claasens
Updating your website properly is an easy strategy that very few companies spend adequate time on.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=311 http://blog.soundidea.co.za/home/index.php?ipkArticleID=311 2013-12-11 00:00:00 Francois Karstel
The only way to be found through search engines is to ensure you rank well in search results, and the only way of doing that is by understanding how search engines work.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=310 http://blog.soundidea.co.za/home/index.php?ipkArticleID=310 2013-12-10 00:00:00 Julian Karstel
Having a retention strategy can help to keep customers or clients happy and coming back for more.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=309 http://blog.soundidea.co.za/home/index.php?ipkArticleID=309 2013-12-09 00:00:00 Carina Claassens
This article discusses the benefits of creating your own image & video library.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=306 http://blog.soundidea.co.za/home/index.php?ipkArticleID=306 2013-12-04 00:00:00 Francois Karstel
The value of your online presence has skyrocketed. Your website has to look fresh and needs to be updated frequently with great content. Sounds simple enough, but that is far from the case. When redesigning your website you need to treat the process like you would with any business strategy, which means you need to plan and implement a content strategy.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=305 http://blog.soundidea.co.za/home/index.php?ipkArticleID=305 2013-12-03 00:00:00 Julian Karstel
Since advertising is continuing to become more and more unpopular, and the content marketing industry is growing, it’s worth considering cutting your advertising budget. The remainder of your budget can be used to boost your content marketing efforts.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=304 http://blog.soundidea.co.za/home/index.php?ipkArticleID=304 2013-12-02 00:00:00 Carina Claassens
Content curation is an excellent way of creating new content by making use of already existing content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=303 http://blog.soundidea.co.za/home/index.php?ipkArticleID=303 2013-11-29 00:00:00 Carina Claassens
Social networking as we know it shows to produce phenomenal value to users partaking in weak relationships.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=301 http://blog.soundidea.co.za/home/index.php?ipkArticleID=301 2013-11-28 00:00:00 Carla van Straten
This article discusses the most important considerations when conducting research for your articles. There is no point in having well written content when your facts are false and out dated.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=300 http://blog.soundidea.co.za/home/index.php?ipkArticleID=300 2013-11-27 00:00:00 Francois Karstel
The entire industry is fueled by great content. The greater the value perceived the greater the exposure, and ultimately the greater the profits.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=299 http://blog.soundidea.co.za/home/index.php?ipkArticleID=299 2013-11-26 00:00:00 Julian Karstel
We have reached a point where most companies have realised the importance of content marketing and have some or other strategy in place.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=297 http://blog.soundidea.co.za/home/index.php?ipkArticleID=297 2013-11-25 00:00:00 Carina Claassens
LinkedIn is THE social media site for business, especially in the field of B2B. Get to grips with the basics of the social media platform.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=295 http://blog.soundidea.co.za/home/index.php?ipkArticleID=295 2013-11-22 00:00:00 Julian Karstel
Social media communication has become a science in its own right and, when done right, will result in exposure that was before only achievable through massive marketing budgets.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=296 http://blog.soundidea.co.za/home/index.php?ipkArticleID=296 2013-11-22 00:00:00 Carina Claassens
Calculating ROI when the investment at hand is a company's content marketing strategy, means that there are various factors that should be taken into consideration.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=294 http://blog.soundidea.co.za/home/index.php?ipkArticleID=294 2013-11-21 00:00:00 Carla van Straten
It is extremely important to maintain relationships in a way that comes across as friendly, professional and, most of all, human.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=293 http://blog.soundidea.co.za/home/index.php?ipkArticleID=293 2013-11-20 00:00:00 Francois Karstel
Recreate the online ad platform by creating awareness around your brand by using the best in your arsenal of valuable content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=292 http://blog.soundidea.co.za/home/index.php?ipkArticleID=292 2013-11-18 00:00:00 Carina Claassens
The process of lead management encapsulates leading online visitors to the point of purchase, and from the point of purchase to being a trusting company fan.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=290 http://blog.soundidea.co.za/home/index.php?ipkArticleID=290 2013-11-15 00:00:00 Carla van Straten
The demand for content is high, but the demand for quality even more so.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=291 http://blog.soundidea.co.za/home/index.php?ipkArticleID=291 2013-11-15 00:00:00 Carina Claassens
Lead scoring is the process through which you determine if a lead is ready to be handed over to the sales department.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=289 http://blog.soundidea.co.za/home/index.php?ipkArticleID=289 2013-11-13 00:00:00 Francois Karstel
The entire industry has changed under the guise of truth and transparency, whereby the most selfless are the most successful, so why are we all being so selfish about it then?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=288 http://blog.soundidea.co.za/home/index.php?ipkArticleID=288 2013-11-12 00:00:00 Julian Karstel
As content marketers we live and breathe online content, but setting yourself apart by moving offline can make a lasting impact on your potential and existing clients.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=287 http://blog.soundidea.co.za/home/index.php?ipkArticleID=287 2013-11-11 00:00:00 Carina Claassens
By now all marketers realise how important it is for a company to have a blog. Regardless of the industry, having a blog will lead to more website traffic and essentially, more business.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=286 http://blog.soundidea.co.za/home/index.php?ipkArticleID=286 2013-11-08 00:00:00 Carina Claassens
Customer feedback is the one true piece of intimate information that allows you to review the success of a product or service through the eyes of your consumers. It is therefore invaluable.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=284 http://blog.soundidea.co.za/home/index.php?ipkArticleID=284 2013-11-07 00:00:00 Carla van Straten
This article covers the advantages and risks when allowing others to contribute to your blog.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=283 http://blog.soundidea.co.za/home/index.php?ipkArticleID=283 2013-11-06 00:00:00 Francois Karstel
Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=282 http://blog.soundidea.co.za/home/index.php?ipkArticleID=282 2013-11-05 16:44:19 Julian Karstel
The importance of tapping into different communities on Twitter by making use of scheduling apps and hash-tags.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=281 http://blog.soundidea.co.za/home/index.php?ipkArticleID=281 2013-11-04 00:00:00 Carina Claassens
A question often asked by new bloggers is “how often should I publish?” The answer is – as often as you possibly can.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=280 http://blog.soundidea.co.za/home/index.php?ipkArticleID=280 2013-11-01 00:00:00 Carina Claassens
Any writer should undeniably also be a researcher. However, it is highly improbable to learn the technical details of specialist fields in a couple of days, before the article is to be published.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=279 http://blog.soundidea.co.za/home/index.php?ipkArticleID=279 2013-10-31 00:00:00 Carla van Straten
Having covered the principles of website usability and browser behavior in the previous articles it is time to set the guidelines for converting your website into a model for usability design.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=277 http://blog.soundidea.co.za/home/index.php?ipkArticleID=277 2013-10-29 16:04:24 Julian Karstel
Sales people are gradually using LinkedIn as their main source of new leads.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=276 http://blog.soundidea.co.za/home/index.php?ipkArticleID=276 2013-10-28 00:00:00 Carina Claassens
Your blog is the centre point of your content marketing campaign so as much care as possible should be taken to ensure that the content is interesting, relevant and shareable.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=275 http://blog.soundidea.co.za/home/index.php?ipkArticleID=275 2013-10-25 00:00:00 Carina Claassens
Customer Experience, also known as CX, according to Wikipedia is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=273 http://blog.soundidea.co.za/home/index.php?ipkArticleID=273 2013-10-24 00:00:00 Francois Karstel
The Google Hangouts platform is great for social interaction between multiple participants. However, users are utilising this platform for more than merely informal chatting.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=274 http://blog.soundidea.co.za/home/index.php?ipkArticleID=274 2013-10-24 00:00:00 Carla van Straten
No matter how awesome your content is or how much brand loyalty you may have earned, a badly structured website is only going to increase your bounce rate and drop your repeat visits.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=272 http://blog.soundidea.co.za/home/index.php?ipkArticleID=272 2013-10-22 16:26:20 Julian Karstel
With the many different forms of online journalism, including blogging, it’s important to keep editorial standards in mind.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=271 http://blog.soundidea.co.za/home/index.php?ipkArticleID=271 2013-10-21 00:00:00 Carina Claassens
A competitor analysis will allow you to see why your competitors are doing worse or better than you are and will give you a much needed wake up call.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=270 http://blog.soundidea.co.za/home/index.php?ipkArticleID=270 2013-10-18 00:00:00 Carina Claassens
Website usability is a measure of the ease of use of a website for its user.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=267 http://blog.soundidea.co.za/home/index.php?ipkArticleID=267 2013-10-15 16:34:52 Julian Karstel
Before choosing a digital marketing agency to manage your content it is necessary to consider certain points – which can be quite confusing if you’re not sure where to start.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=266 http://blog.soundidea.co.za/home/index.php?ipkArticleID=266 2013-10-14 00:00:00 Carina Claassens
How exactly do you choose topics that are interesting and, once turned into an article, share-worthy?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=265 http://blog.soundidea.co.za/home/index.php?ipkArticleID=265 2013-10-11 00:00:00 Carina Claassens
Google Glass wearable technology is yet another building block to add to the complex structure of technological disruption.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=264 http://blog.soundidea.co.za/home/index.php?ipkArticleID=264 2013-10-10 00:00:00 Carla van Straten
In this article we will be covering the last elements of lead generation, namely lead scoring, lead distribution and lead recycling.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=262 http://blog.soundidea.co.za/home/index.php?ipkArticleID=262 2013-10-08 16:17:10 Julian Karstel
Content marketing is based around two main elements. The first is of course content, and secondly the promotion thereof.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=261 http://blog.soundidea.co.za/home/index.php?ipkArticleID=261 2013-10-07 00:00:00 Carina Claassens
If, as a business, you gain most of your success from Google, you should start making drastic changes – and fast.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=260 http://blog.soundidea.co.za/home/index.php?ipkArticleID=260 2013-10-04 00:00:00 Carina Claassens
This article lists 12 tried and trusted ideas for enhancing the visability of your main online marketing machine, i.e. your blog.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=259 http://blog.soundidea.co.za/home/index.php?ipkArticleID=259 2013-10-03 00:00:00 Carla van Straten
As a marketer it is essential to understand what makes people tick and the following books will help you to do exactly this.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=258 http://blog.soundidea.co.za/home/index.php?ipkArticleID=258 2013-10-02 00:00:00 Francois Karstel
It may seem like a daunting task, but with proper planning the entire lead generation process can become incredibly simplified and even automated.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=257 http://blog.soundidea.co.za/home/index.php?ipkArticleID=257 2013-10-01 16:25:43 Julian Karstel
Google's new Hummingbird algorithm is fast, super accurate and affects 90% of searches.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=256 http://blog.soundidea.co.za/home/index.php?ipkArticleID=256 2013-09-30 00:00:00 Carina Claassens
A company website used to be the centre point of the online universe. In recent years this changed and social media (of which blogs are the most integral part) took the number one spot.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=253 http://blog.soundidea.co.za/home/index.php?ipkArticleID=253 2013-09-26 00:00:00 Francois Karstel
Presenting blog articles in the form of lists is a popular blog writing convention.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=254 http://blog.soundidea.co.za/home/index.php?ipkArticleID=254 2013-09-26 00:00:00 Carla van Straten
Unless your job is digging trenches, most employees have access to the Internet, and with it, access to countless distractions
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=252 http://blog.soundidea.co.za/home/index.php?ipkArticleID=252 2013-09-25 09:19:25 Julian Karstel
Content curation shouldn’t replace content creation; it should be another way of adding value to your already impressive collection of content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=251 http://blog.soundidea.co.za/home/index.php?ipkArticleID=251 2013-09-23 00:00:00 Carina Claassens
Content curating is a lengthy process that involves in depth research, a lot of reading and a well-planned argument.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=250 http://blog.soundidea.co.za/home/index.php?ipkArticleID=250 2013-09-20 00:00:00 Carina Claassens
Using curated content for populating your website or blog for the purpose of digital marketing is a great idea. It is a professional and respected way of providing your browsers with valuable and insightful information.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=249 http://blog.soundidea.co.za/home/index.php?ipkArticleID=249 2013-09-19 00:00:00 Carla van Straten
Call to actions and landing pages go hand in hand, and when practiced correctly will result in a huge increase in leads.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=248 http://blog.soundidea.co.za/home/index.php?ipkArticleID=248 2013-09-18 14:58:44 Julian Karstel
Even though we are already knee deep in online articles, content marketing is still evolving and many are still unaware of its exact benefits.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=246 http://blog.soundidea.co.za/home/index.php?ipkArticleID=246 2013-09-16 00:00:00 Carina Claassens
A good content marketing strategy is complex; it requires a blog, a website, a comprehensive social media plan, landing pages, lead nurturing, a pay-per-click campaign and a report on all of this.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=245 http://blog.soundidea.co.za/home/index.php?ipkArticleID=245 2013-09-13 00:00:00 Carina Claassens
A company intranet will work only when it works for you, but to achieve a successfully functioning company intranet, you need to put some work into it as well.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=244 http://blog.soundidea.co.za/home/index.php?ipkArticleID=244 2013-09-12 00:00:00 Carla van Straten
A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=242 http://blog.soundidea.co.za/home/index.php?ipkArticleID=242 2013-09-10 15:19:08 Julian Karstel
It’s commonly accepted that people only retweet that which they find to be relevant and of a certain quality. As such Twitter is somewhat of a quality filter.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=241 http://blog.soundidea.co.za/home/index.php?ipkArticleID=241 2013-09-09 00:00:00 Carina Claassens
As many of our other articles state, a company blog is the centre point of your content marketing campaign. Remarkably, some companies still do not see the worth in having a blog separate from their main website.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=239 http://blog.soundidea.co.za/home/index.php?ipkArticleID=239 2013-09-06 00:00:00 Carina Claassens
A landing page, also known as a lead capturing page, is a webpage that appears in response to clicking on an advert, a call-to-action button, or a search engine pay-per-click ad.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=237 http://blog.soundidea.co.za/home/index.php?ipkArticleID=237 2013-09-03 15:49:51 Julian Karstel
How to choose between the large, well-known agency and the smaller (under 15 employees), yet appealing one.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=236 http://blog.soundidea.co.za/home/index.php?ipkArticleID=236 2013-09-02 00:00:00 Carina Claassens
If your updates are constant, relevant and informative people will want to follow you, and what’s more, they’ll be industry relevant people who you can learn from as well.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=235 http://blog.soundidea.co.za/home/index.php?ipkArticleID=235 2013-08-30 00:00:00 Carina Claassens
As any form of fashion does, web design elements gets outdated as rapidly as they are born.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=234 http://blog.soundidea.co.za/home/index.php?ipkArticleID=234 2013-08-29 00:00:00 Carla van Straten
Email marketing may have lost some credibility in the age of spam that we live in; however, when practiced correctly it can enhance relationships with existing and potential clients, promote your content and encourage loyalty.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=232 http://blog.soundidea.co.za/home/index.php?ipkArticleID=232 2013-08-27 15:17:24 Julian Karstel
Digital marketing agencies should practice what they preach. Here are some tell-tale signs to take notice of.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=231 http://blog.soundidea.co.za/home/index.php?ipkArticleID=231 2013-08-26 00:00:00 Carina Claassens
The main difference between traditional advertising and content marketing is that the budget spent on traditional advertising is lost fairly soon after the campaign ends.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=230 http://blog.soundidea.co.za/home/index.php?ipkArticleID=230 2013-08-23 00:00:00 Carina Claassens
When the project at hand is content marketing, the client supplier relationship should be a partnership.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=229 http://blog.soundidea.co.za/home/index.php?ipkArticleID=229 2013-08-22 00:00:00 Carla van Straten
LinkedIn has multiple opportunities to build communities, establish expertise, connect with other users and promote your content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=227 http://blog.soundidea.co.za/home/index.php?ipkArticleID=227 2013-08-20 16:21:01 Julian Karstel
Mobile marketing is rapidly becoming a necessity as it is growing at an immense speed. A consumer can do almost anything from the palm of his hand.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=226 http://blog.soundidea.co.za/home/index.php?ipkArticleID=226 2013-08-19 00:00:00 Carina Claassens
The digital and online marketing fields are emerging at a very fast pace and there are many agencies out there who claim to provide comprehensive digital marketing services.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=225 http://blog.soundidea.co.za/home/index.php?ipkArticleID=225 2013-08-16 00:00:00 Carina Claassens
However amazing inbound marketing is, there are times when it’s simply not enough.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=223 http://blog.soundidea.co.za/home/index.php?ipkArticleID=223 2013-08-14 00:00:00 Francois Karstel
When put to proper use a Twitter account can be one of your most powerful forms of content communication.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=222 http://blog.soundidea.co.za/home/index.php?ipkArticleID=222 2013-08-13 16:35:45 Julian Karstel
Timing is everything when it comes to marketing, so when is the best time to pull out all the stops?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=220 http://blog.soundidea.co.za/home/index.php?ipkArticleID=220 2013-08-12 00:00:00 Carina Claassens
It is common for sales people to be expected to do their own prospecting, but maybe the expectation is placed on the wrong department.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=218 http://blog.soundidea.co.za/home/index.php?ipkArticleID=218 2013-08-07 00:00:00 Francois Karstel
Facebook has grown in leaps and bounds since its launch in 2004. Currently standing on approximately 1.15 billion users it is the single largest social networking site on the planet. Facebook provides access to millions of potential customers and clients, such brand exposure cannot be ignored.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=217 http://blog.soundidea.co.za/home/index.php?ipkArticleID=217 2013-08-06 16:29:01 Julian Karstel
A sales person needs to climb a series of consecutive steps in closing a corporate sale. Sufficient resources at his or her disposal are crucial to the sale.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=215 http://blog.soundidea.co.za/home/index.php?ipkArticleID=215 2013-08-02 00:00:00 Carla van Straten
When blogging first kicked off in the 90's it was a popular way of digitising your thoughts and sharing them with the world. It was more of a personal online journal than a clever content marketing platform. Today, everyone, from Fortune 500 companies to your local butcher, has a blog.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=214 http://blog.soundidea.co.za/home/index.php?ipkArticleID=214 2013-08-01 00:00:00 Carina Claassens
Youtube has become the single biggest source of video content in the world. The opportunities with video content are endless, provided you use the correct strategy.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=212 http://blog.soundidea.co.za/home/index.php?ipkArticleID=212 2013-07-30 16:32:07 Julian Karstel
SharePoint as a platform offers many great building blocks for making collaboration and management more regulated across all departments of a business. In this article I focus specifically on the benefits of SharePoint when used internally, as an Intranet.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=211 http://blog.soundidea.co.za/home/index.php?ipkArticleID=211 2013-07-29 00:00:00 Carina Claassens
Many of the articles we read online are unoriginal, rehashed and dull because we see them all the time. When generating content it is important to remember to research and compare first. Online users are loyal to sites that produce consistent quality. Over time, your readers, and search engines, will distinguish your site for what it’s worth.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=210 http://blog.soundidea.co.za/home/index.php?ipkArticleID=210 2013-07-26 00:00:00 Carina Claassens
“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” – Mark Twain. The information that we believe, which isn’t true, is the information that causes us the most harm.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=208 http://blog.soundidea.co.za/home/index.php?ipkArticleID=208 2013-07-25 12:15:00 Julian Karstel
This article was inspired by the fact that so many people ask us if we are able to get them to the number one spot on Google. Search Engine Optimisation is not IT magic.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=207 http://blog.soundidea.co.za/home/index.php?ipkArticleID=207 2013-07-24 00:00:00 Francois Karstel
The entire business world has moved online, which means engaging with others through social media has become more crucial than ever before. Social media communication has become a science in its own right, when done right, will result in exposure that was before only achievable through massive marketing budgets.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=206 http://blog.soundidea.co.za/home/index.php?ipkArticleID=206 2013-07-23 12:36:00 Julian Karstel
Twitter users spend a lot of time making sure that they construct the correct tweets, but how much time is spent constructing bios? Take a look at some of the bios out there, so many of them are awfully written and to top it all off, they don’t tell you anything about the person who wrote it. A badly written bio is even worse than no bio at all.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=205 http://blog.soundidea.co.za/home/index.php?ipkArticleID=205 2013-07-22 00:00:00 Carina Claassens
Once you gain a potential client’s contact details that person becomes a cold lead and this is where lead nurturing comes into play. If you don’t nurture your leads, the probability of you making a sale is slim to none.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=204 http://blog.soundidea.co.za/home/index.php?ipkArticleID=204 2013-07-19 00:00:00 Francois Karstel
Content is the name of the online game. Strong content draws potential clients to your website, and converts them into strong leads. The purpose of content is to create value for users and in the process boost your credibility as expert in the industry. In order to do so you need to feed users with your quality content updates.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=201 http://blog.soundidea.co.za/home/index.php?ipkArticleID=201 2013-07-17 14:30:00 Julian Karstel
While playing on the net, you StumbleUpon something wildly interesting, relevant, informative and well written. Immediately you tweet it to all your followers, many of whom retweet it to theirs. You have landed on, and passed on, the perfect content to share. Posting the article has lent you some ever-evasive Twitter credibility. You are impressive. You gain several new followers.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=200 http://blog.soundidea.co.za/home/index.php?ipkArticleID=200 2013-07-16 00:00:00 Carina Claassens
We all know that we are living in an ‘instant gratification, no-time-to-waste’ age. This impacts most aspects of our daily lives – including how we read. We spend ages scanning the web to find articles and information relevant to us, but do we actually read these articles once we find them? As content marketing is growing rapidly and online content is increasing, someone has to be reading, right?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=199 http://blog.soundidea.co.za/home/index.php?ipkArticleID=199 2013-07-15 00:00:00 Carina Claassens
Gene Fowler said it best; Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=198 http://blog.soundidea.co.za/home/index.php?ipkArticleID=198 2013-07-12 00:00:00 Carina Claassens
Implementing an effective linking strategy begins with your website structure. In this article we discuss the most effective website structuring methods and the effects thereof on linking strategy.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=196 http://blog.soundidea.co.za/home/index.php?ipkArticleID=196 2013-07-10 16:30:00 Julian Karstel
Marketing, just like mathematics, is something that must be practiced and mastered. You have to push yourself relentlessly and make every second count.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=194 http://blog.soundidea.co.za/home/index.php?ipkArticleID=194 2013-07-08 00:00:00 Francois Karstel
Search engine optimisation helps Google find and index your website’s content and is the process of improving a websites search engine ranking through relevant keywords/key phrases and fresh topic-specific content. On-page SEO refers to the optimisation of page specific content in order to better the search engine ranking of that page.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=190 http://blog.soundidea.co.za/home/index.php?ipkArticleID=190 2013-07-02 00:00:00 Julian Karstel
Twitter lists have been around since 2009 so I might be a bit late to join the party, but I’ve only recently started using them as part of my social media strategy. I’ve come to realise that lists are as important as any other element within the social media spectrum and by not using it you’re basically shooting yourself in the foot. A Twitter list is a way on curating Twitter users and to organise what they have in common. Followers are organised into groups which means that you can easily read tweets from a specific group without skimming through your entire feed.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=189 http://blog.soundidea.co.za/home/index.php?ipkArticleID=189 2013-07-01 00:00:00 Carina Claassens
In this article we will be discussing the Google algorithm. Why do you need to know this? Your website is the single biggest lead generation tool at your disposal. The only way people will find your website is through search engines. Of course the only way to be found through search engines is to ensure you rank well in search results, and the only way of doing that is by understanding how search engines work.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=185 http://blog.soundidea.co.za/home/index.php?ipkArticleID=185 2013-06-25 00:00:00 Julian Karstel
A case study should read like a story, why? People love stories and the best way to grab their attention and keep it is by telling a story.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=182 http://blog.soundidea.co.za/home/index.php?ipkArticleID=182 2013-06-19 15:50:00 Julian Karstel
Creating an interesting eBook or handy White Paper, means going that step further in providing quality content to your users. So how do you go about writing your first eBook or White Paper?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=177 http://blog.soundidea.co.za/home/index.php?ipkArticleID=177 2013-06-11 15:45:00 Julian Karstel
So you’ve set up your blog and set in motion your publishing schedule. The next step is to promote that content you worked so hard at creating. So where do we start?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=173 http://blog.soundidea.co.za/home/index.php?ipkArticleID=173 2013-06-04 15:30:00 Julian Karstel
Local results appear for people who search for businesses and places near their location,
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=45 http://blog.soundidea.co.za/home/index.php?ipkArticleID=45 2013-06-03 10:41:11 Cathrine Versfeld
“Facebook is for connecting with the people you went to school with and Twitter is for people you wish you had gone to school with”. When it comes to social media all platforms are equally important but the two biggest are Facebook and Twitter.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=172 http://blog.soundidea.co.za/home/index.php?ipkArticleID=172 2013-06-03 00:00:00 Carina Claassens
Gone are the days of dismissing the blog as merely some informal journal. If done right the business blog is the single greatest source of content for your business. In a world where content is king, your company blog is the single greatest throne.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=170 http://blog.soundidea.co.za/home/index.php?ipkArticleID=170 2013-05-28 15:54:00 Julian Karstel
There are so many social media platforms out there and almost everyone uses at least one for personal reasons. When it comes to business and content marketing, how do you choose between the wide selection of sites? Which platforms will drive the most traffic to your site?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=169 http://blog.soundidea.co.za/home/index.php?ipkArticleID=169 2013-05-27 00:00:00 Carina Claassens
Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=166 http://blog.soundidea.co.za/home/index.php?ipkArticleID=166 2013-05-21 15:15:00 Julian Karstel
Your marketing is in order and your site is getting traffic. People are visiting your site but for some reason other numbers are not really moving up. When this is the case it is worth taking a good hard look at your landing page - where people eventually end up after browsing your site and deciding that they like what they see.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=165 http://blog.soundidea.co.za/home/index.php?ipkArticleID=165 2013-05-20 00:00:00 Carina Claassens
Google favours fresh content, which means you need to ensure that your content is updated regularly. A maintenance plan is as important as a content strategy, without it, your website content can be very easily forgotten once it is out there. The maintenance plan should outline how your team will keep the content accurate at all times and how to make sure your company branding and message stays on track.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=163 http://blog.soundidea.co.za/home/index.php?ipkArticleID=163 2013-05-14 16:33:00 Julian Karstel
Writing for the web requires much consideration in terms of what image you want to create in the eye of the user, however the only way to achieve this type of uniformity is by integrating the entire process with your content strategy.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=155 http://blog.soundidea.co.za/home/index.php?ipkArticleID=155 2013-05-07 14:20:00 Julian Karstel
A well planned publishing schedule is essential in getting your content strategy off the ground. As well as ensuring your content is published consistently and maintained regularly to ensure your users receive only the most up-to-date and relevant content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=153 http://blog.soundidea.co.za/home/index.php?ipkArticleID=153 2013-05-02 10:08:00 Julian Karstel
The content strategy is the foundation of the entire content process. The purpose of a content strategy is to create guidelines on how to create, publish and manage your content on the web. Having performed an elaborate content audit and content analysis it is time to develop a kick-ass content strategy.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=151 http://blog.soundidea.co.za/home/index.php?ipkArticleID=151 2013-04-25 00:00:00 Julian Karstel
The content strategy is the foundation of the entire content process. The purpose of a content strategy is to create guidelines on how to create, publish and manage your content on the web. Having performed an elaborate content audit and content analysis it is time to develop a kick-ass content strategy.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=150 http://blog.soundidea.co.za/home/index.php?ipkArticleID=150 2013-04-22 00:00:00 Julian Karstel
It is important to note that many people will try to match competitors effort-for-effort in hopes of outdoing them. However every company is unique with unique goals and objectives, which means careful consideration should be taken of your own objectives while analysing a competitors content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=146 http://blog.soundidea.co.za/home/index.php?ipkArticleID=146 2013-04-16 00:00:00 Julian Karstel
Now that your content analysis planning is out the way it is time to look at the initial process of content analysis.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=144 http://blog.soundidea.co.za/home/index.php?ipkArticleID=144 2013-04-08 00:00:00 Julian Karstel
Having completed your content audit you now know where your content is and how it is organized. The next step is to determine the value of your content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=143 http://blog.soundidea.co.za/home/index.php?ipkArticleID=143 2013-04-04 00:00:00 Julian Karstel
The added benefit of conducting an elaborate keyword research campaign is that, other than creating new opportunities for converting leads, you are conducting actual market research into your target demographic.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=138 http://blog.soundidea.co.za/home/index.php?ipkArticleID=138 2013-03-13 00:00:00 Julian Karstel
By now you must have heard of Content Marketing, the massive influence it is having on the entire industry and the urgency to be a part of it.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=136 http://blog.soundidea.co.za/home/index.php?ipkArticleID=136 2013-03-06 00:00:00 Julian Karstel
With the great boom in digital marketing, more and more professionals are submitting to the fact that it is an essential for the marketing success of any company. The common trend is that companies use digital agencies but others are employing junior persons to handle their digital marketing on an in-house basis.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=132 http://blog.soundidea.co.za/home/index.php?ipkArticleID=132 2013-02-01 00:00:00 Carla van Straten
Shameless self-promotion is the starting point to a downward spiral in the current era of marketing. Too many organizations are accustomed to creating expectations through marketing that they cannot fulfill in practice. While unfulfilled expectations disappoint customers, honesty is what reassures them.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=131 http://blog.soundidea.co.za/home/index.php?ipkArticleID=131 2013-01-28 00:00:00 Carla van Straten
The knowledge, experience and creativity of these individuals, communicated through ideas that may positively influence the growth of the company, is embraced and encouraged through an ideas management system.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=126 http://blog.soundidea.co.za/home/index.php?ipkArticleID=126 2012-11-05 00:00:00 Carla van Straten
What would logic and common sense look like when designed for effective website usability?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=122 http://blog.soundidea.co.za/home/index.php?ipkArticleID=122 2012-10-04 00:00:00 Carla van Straten
The founding principle of usability is simple: It is design that allows normal users under normal circumstances to navigate through your website without having to think about the navigation process itself.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=121 http://blog.soundidea.co.za/home/index.php?ipkArticleID=121 2012-09-26 00:00:00 Carla van Straten
If image is the language of the brain, video should be the best communicator. Let's investigate the rising popularity of online video.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=115 http://blog.soundidea.co.za/home/index.php?ipkArticleID=115 2012-05-28 00:00:00 Carla van Straten
Is SEO a tool meant to make only poor quality content rank high? Does good quality content also need the support of search engine optimisation initiatives?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=114 http://blog.soundidea.co.za/home/index.php?ipkArticleID=114 2012-05-14 00:00:00 Brianne Walter
Search engine optimisers causing problems for Google has been a long time coming. The problem is this: Optimized web content does not necessarily equate to quality web content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=113 http://blog.soundidea.co.za/home/index.php?ipkArticleID=113 2012-05-07 00:00:00 Carla van Straten
Content marketing and inbound marketing have become terms that are used almost interchangeably. But, though there is much overlap between them, they are nonetheless different.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=111 http://blog.soundidea.co.za/home/index.php?ipkArticleID=111 2012-03-27 00:00:00 Robyn Bloch
It used to be that getting liked on facebook was a sure-fire way to gauge your impact and success on facebook. Thus, the dangling iPads on offer (“Like us and win an iPad!”) or the ubiquitous, fairly vague sentence tacked onto the end of TV and print ads: “Like us on Facebook”. Perhaps people would, through incentives, cajoling or begging, follow, and the company would gain a few hundred followers, or a few thousand. But it wouldn’t matter. That number did not accurately reflect customer connection.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=110 http://blog.soundidea.co.za/home/index.php?ipkArticleID=110 2012-03-07 00:00:00 Robyn Bloch
Most marketing managers can speak advertising fluently. They can thus chat to their ad agency and have a good idea of what is going on and of how their brand and product or service is faring. Communication of this sort is really important. A company’s marketing manager needs to have a solid idea of where the company is in terms of advertising their brands, products or services.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=105 http://blog.soundidea.co.za/home/index.php?ipkArticleID=105 2012-01-31 00:00:00 Robyn Bloch
It seems that even ad agencies think that social media and content marketing are just more channels to go down, like advertising on a bus or building. But the shift in advertising is not just about the fact that companies are spending more of their marketing budget online, it’s that people are turning away from advertising as a whole and looking for value within content.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=100 http://blog.soundidea.co.za/home/index.php?ipkArticleID=100 2012-01-23 00:00:00 Robyn Bloch
We feature a guest blog post on top social media blog
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=95 http://blog.soundidea.co.za/home/index.php?ipkArticleID=95 2011-12-07 00:00:00 Robyn Bloch
Content marketing is a strategy that appeals to businesses trying to cope with the recession
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=89 http://blog.soundidea.co.za/home/index.php?ipkArticleID=89 2011-11-11 00:00:00 Robyn Bloch & Francois Karstel
Banner ads are booming, against all probability — the click through rate for banner ads is down to 1 in 1000. And a lot of the time, that stat is made up of people that have clicked on a banner by mistake. Yet, companies seem adamant about pouring their marketing budget into something that has been proven not to work.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=85 http://blog.soundidea.co.za/home/index.php?ipkArticleID=85 2011-10-19 00:00:00 Robyn Bloch
Content farms have been lying fallow — or if not completely fallow, there certainly has been a significant drop in traffic for many of the content farm sites.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=79 http://blog.soundidea.co.za/home/index.php?ipkArticleID=79 2011-09-27 00:00:00 Robyn Bloch & Francois Karstel
How do you maintain a consistent flow of content for your blog? Is it better to use someone in-house or to outsource?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=74 http://blog.soundidea.co.za/home/index.php?ipkArticleID=74 2011-09-15 00:00:00 Robyn Bloch
In order to remain up to date, companies now need to consistently generate fresh content that can be published across multiple digital channels.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=69 http://blog.soundidea.co.za/home/index.php?ipkArticleID=69 2011-08-31 00:00:00 Francois Karstel & Robyn Bloch
Old school marketers use the word branding in nearly every sentence but what is Branding?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=68 http://blog.soundidea.co.za/home/index.php?ipkArticleID=68 2011-08-11 00:00:00 Francois Karstel
Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=62 http://blog.soundidea.co.za/home/index.php?ipkArticleID=62 2011-04-14 00:00:00 Julian Karstel
Digital Natives are people who roam the cyber-landscape unhindered by the inexperience that some people struggle with.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=49 http://blog.soundidea.co.za/home/index.php?ipkArticleID=49 2010-12-15 00:00:00 Cathrine Versfeld
There is an increasing number of examples of products that became overnight online successes. No branding, no run up and no traditional media!
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=40 http://blog.soundidea.co.za/home/index.php?ipkArticleID=40 2010-10-15 00:00:00 Cathrine Versfeld
How banks are tackling their digital marketing in a world where bank e-mails are bad news.
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=28 http://blog.soundidea.co.za/home/index.php?ipkArticleID=28 2010-09-30 00:00:00 Cathrine Versfeld
Is traditional advertising really out of the window? Is there a chance that digital advertising might be throwing the baby out with the bath water?
]]> http://blog.soundidea.co.za/home/index.php?ipkArticleID=29 http://blog.soundidea.co.za/home/index.php?ipkArticleID=29 2010-09-30 00:00:00 Cathrine Versfeld