Youtube has become the single biggest source of video content in the world. The opportunities with video content are endless, provided you use the correct strategy.
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SharePoint as a platform offers many great building blocks for making collaboration and management more regulated across all departments of a business. In this article I focus specifically on the benefits of SharePoint when used internally, as an Intranet.
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Many of the articles we read online are unoriginal, rehashed and dull because we see them all the time. When generating content it is important to remember to research and compare first. Online users are loyal to sites that produce consistent quality. Over time, your readers, and search engines, will distinguish your site for what it’s worth.
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“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” – Mark Twain. The information that we believe, which isn’t true, is the information that causes us the most harm.
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Think twice before settling for a Learning Management system that is open source and free to download at the click of a button. When we see the word open-source, we assume that we are scoring a free LMS that we can use and customise with various Plug-Ins, but nothing in life is free, and even software freely available comes at a price. An Open source LMS is not a no-compromise no-worries alternative to non-free-source systems.
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Twitter users spend a lot of time making sure that they construct the correct tweets, but how much time is spent constructing bios? Take a look at some of the bios out there, so many of them are awfully written and to top it all off, they don’t tell you anything about the person who wrote it. A badly written bio is even worse than no bio at all.
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Once you gain a potential client’s contact details that person becomes a cold lead and this is where lead nurturing comes into play. If you don’t nurture your leads, the probability of you making a sale is slim to none.
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When technology is evolving at a warp speed, being resistant to such change, and stagnating in knowledge consumption means that you are not just standing still anymore, you are actually moving backwards. Do we realise the true extremity of the situation that we find ourselves in? It is time to look at Lifelong Learning as the solution.
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Content is the name of the online game. Strong content draws potential clients to your website, and converts them into strong leads. The purpose of content is to create value for users and in the process boost your credibility as expert in the industry. In order to do so you need to feed users with your quality content updates.
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While playing on the net, you StumbleUpon something wildly interesting, relevant, informative and well written. Immediately you tweet it to all your followers, many of whom retweet it to theirs. You have landed on, and passed on, the perfect content to share. Posting the article has lent you some ever-evasive Twitter credibility. You are impressive. You gain several new followers.
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We all know that we are living in an ‘instant gratification, no-time-to-waste’ age. This impacts most aspects of our daily lives – including how we read. We spend ages scanning the web to find articles and information relevant to us, but do we actually read these articles once we find them? As content marketing is growing rapidly and online content is increasing, someone has to be reading, right?
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Focusing on a group of corporate employees, whether it is a small company, a department within a company or a large enterprise, I would like to argue that a reputable culture of Lifelong Learning can be established and maintained.
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Implementing an effective linking strategy begins with your website structure. In this article we discuss the most effective website structuring methods and the effects thereof on linking strategy.
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Marketing, just like mathematics, is something that must be practiced and mastered. You have to push yourself relentlessly and make every second count.
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It is fact that knowledge is power. ELearning methods create the perfect learning scenario for people who want to continue learning in a way that is manageable and undisruptive to their daily routines. In other words, eLearning is the perfect match for a corporate employee committed to Lifelong Learning (LLL).
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What do you think? Is it possible to think differently and creatively or is this impossible if you were not born with a creative mind? Creative thinking is present in most aspects of our lives. Whether it’s finding solutions to problems, managing a business, having everyday conversations or writing an article, creative thinking is central. Being able to think differently leads to innovation and this is why it is so important when it comes to business.
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Search engine optimisation helps Google find and index your website’s content and is the process of improving a websites search engine ranking through relevant keywords/key phrases and fresh topic-specific content. On-page SEO refers to the optimisation of page specific content in order to better the search engine ranking of that page.
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Twitter lists have been around since 2009 so I might be a bit late to join the party, but I’ve only recently started using them as part of my social media strategy. I’ve come to realise that lists are as important as any other element within the social media spectrum and by not using it you’re basically shooting yourself in the foot. A Twitter list is a way on curating Twitter users and to organise what they have in common. Followers are organised into groups which means that you can easily read tweets from a specific group without skimming through your entire feed.
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