Most marketing managers can speak advertising fluently. They can thus chat to their ad agency and have a good idea of what is going on and of how their brand and product or service is faring. Communication of this sort is really important. A company’s marketing manager needs to have a solid idea of where the company is in terms of advertising their brands, products or services.
It seems that even ad agencies think that social media and content marketing are just more channels to go down, like advertising on a bus or building. But the shift in advertising is not just about the fact that companies are spending more of their marketing budget online, it’s that people are turning away from advertising as a whole and looking for value within content.
Steven Covey, in the cult classic of self-help books, The Seven Habits of Highly Effective People, defines two ethics that characterise the way people perceive the world, and thus, the trends in advertising: the personality ethic and the character ethic.
With Kodak having filed for bankruptcy, who else will sink beneath the digital wave?
