Lorraine Coetzee - 2015-01-22
Many marketing or consumer psychologists believe that colour makes all the difference to how your company is perceived. The colour you choose for your website, corporate logo or print advert can have an influence on your consumer’s behaviour or the feelings they experience from your brand.
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Julian Karstel - 2015-01-22
Among the myriad of SharePoint 2013 functions and features comes the personal site, which is surprisingly intuitive...
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Mari Morrison - 2015-01-21
The rapid rise of the Internet, social media and content marketing has caused a shift in information power. There is a mammoth amount of content readily available whenever we want it. Anyone, whether with a journalism degree or not, can publish material online.
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Julian Karstel - 2015-01-16
Linkbait is a serious problem that needs to be addressed not embraced...
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Lorraine Coetzee - 2015-01-15
Complaints are a given if you run a business, but where most companies are mistaken, is they think that complaints looks bad on your blog or website, but the truth is – your company can gain tremendous credibility if these complaints are handled and responded to with speed, grace and integrity.
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Mari Morrison - 2015-01-13
Although the effectiveness of adding social media to your marketing and sales strategy has time and again been proven, companies continue to question its return on investment.
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Lorraine Coetzee - 2015-01-08
Why is your online privacy important? How can you protect your privacy online? Every time you agree with Google to read your location, join a social network, post a comment, fill in an online survey, share a video or send an instant message you create a digital footprint.
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Do you know exactly what content you have on your website? Is all your content relevant and complimentary to your brand?
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While striving to rank higher on Google remains one of the core goals of any website, we sometimes forget to ‘stay with the times’.
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Identifying the right keywords for search engine optimization is essential, so picking the most popular ones would be the obvious choice?
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We look into the Frist time user experience of EPiServer. It's role in the market, why companies would use it and cool functionalities.
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