Many studies on feedback communication have focussed around feedback provided to the messenger by the audience. This article is focussed on the feedback provided by the messenger, after the audience has responded to the original message. This will be applied to the "audience" of learners participating in eLearning courses through learning management systems in particular.
Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
Your marketing is in order and your site is getting traffic. People are visiting your site but for some reason other numbers are not really moving up. When this is the case it is worth taking a good hard look at your landing page - where people eventually end up after browsing your site and deciding that they like what they see.
The most important component of an online course has to be the video lectures. A sophisticated learning management system (LMS) will incorporate video lectures into course modules so that it can easily be viewed and downloaded to keep. Carefully placed within the learning path of the LMS, video lectures can serve as introductory content to a given topic, explanatory content and/or summary content and should function in collaboration with reading materials, quizzes and assignments. The video lecture has the important task of binding all learning components together in a comprehensive manner.Google favours fresh content, which means you need to ensure that your content is updated regularly. A maintenance plan is as important as a content strategy, without it, your website content can be very easily forgotten once it is out there. The maintenance plan should outline how your team will keep the content accurate at all times and how to make sure your company branding and message stays on track.
The term credibility is more often than not defined by combining a few different (and vague) concepts. When asked what the term means hardly anyone can pin point the exact definition. We use terms such as integrity, honesty, relevance and expertise when describing credibility. This does not tell anyone what exactly credibility is or how a business can gain this vague (but necessary) characteristic.
We have already determined that the use of online educational technologies would be purely beneficial. Now, how do we encourage awareness and provide access?
Knowledge has developed into one of the most prized corporate assets in the business world and it needs to be managed as such. Knowledge Management is about company information and the people involved who grow the value of this information by adding skill, understanding, knowledge and suggestions. IT tools such as SharePoint can extend knowledge networks and make it easier to find information and people who have the knowledge you seek. Writing for the web requires much consideration in terms of what image you want to create in the eye of the user, however the only way to achieve this type of uniformity is by integrating the entire process with your content strategy. A well planned publishing schedule is essential in getting your content strategy off the ground. As well as ensuring your content is published consistently and maintained regularly to ensure your users receive only the most up-to-date and relevant content. 
Part three of our interview with Karen Walstra, from Karen Walstra consulting, was a discussion on how the practical application of technologies such as MOOCs, Teacher Tube and the Flipped Classroom approach would work in the common South African classroom if included into teaching methods on school level. The content strategy is the foundation of the entire content process. The purpose of a content strategy is to create guidelines on how to create, publish and manage your content on the web. Having performed an elaborate content audit and content analysis it is time to develop a kick-ass content strategy.
