188 Julian Karstel bio

Authors:

Julian BLOG.jpg

Julian Karstel is a Digital Marketing Consultant and writer at Sound Idea Digital.


He has a Bcom in Communication and Marketing Management from the University of Pretoria.

Father of the Content Marketing 101 series his main interests include Content Marketing, Social Media and Sales.

Connect with him on Twitter @JulianKarstel, LinkedIn or via e-mail julian@soundidea.co.za

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Julian Karstel - 2014-12-12
Do you know exactly what content you have on your website? Is all your content relevant and complimentary to your brand?
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Julian Karstel - 2014-12-05
Identifying the right keywords for search engine optimization is essential, so picking the most popular ones would be the obvious choice?
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There seems to be a misunderstanding surrounding when the editorial process must be applied.
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The internet is our marketplace and content our currency. The demand for content has grown at a monstrous pace and will continue to. So we develop strategies, plan content, create it and implement vigorously.
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“That guy has such an ego, I love working with him” said no one ever.
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Could LinkedIn’s Showcase pages replace your small website?
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It's ten years into the future and search engines have evolved to such a level that every search only produces the absolute perfect single result.
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Youtube is the second largest search engine in the world, which means you need to optimise your videos to ensure they appear in Youtube’s never-ending, always-crowded search.
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Most of us know the basics of content marketing, but few seem to understand the amount of work that goes into it
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Evergreen content is essential to your content marketing efforts. Having a large pool of evergreen content allows for your content to be both substantial and timeless.
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The only way to be found through search engines is to ensure you rank well in search results, and the only way of doing that is by understanding how search engines work.
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The value of your online presence has skyrocketed. Your website has to look fresh and needs to be updated frequently with great content. Sounds simple enough, but that is far from the case. When redesigning your website you need to treat the process like you would with any business strategy, which means you need to plan and implement a content strategy.
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The entire industry is fueled by great content. The greater the value perceived the greater the exposure, and ultimately the greater the profits.
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LinkedIn is THE social media site for business, especially in the field of B2B. Get to grips with the basics of the social media platform.
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The entire industry has changed under the guise of truth and transparency, whereby the most selfless are the most successful, so why are we all being so selfish about it then?
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Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website.
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Having covered the principles of website usability and browser behavior in the previous articles it is time to set the guidelines for converting your website into a model for usability design.
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No matter how awesome your content is or how much brand loyalty you may have earned, a badly structured website is only going to increase your bounce rate and drop your repeat visits.
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Website usability is a measure of the ease of use of a website for its user.
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In this article we will be covering the last elements of lead generation, namely lead scoring, lead distribution and lead recycling.
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It may seem like a daunting task, but with proper planning the entire lead generation process can become incredibly simplified and even automated.
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Unless your job is digging trenches, most employees have access to the Internet, and with it, access to countless distractions
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Call to actions and landing pages go hand in hand, and when practiced correctly will result in a huge increase in leads.
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A well-planned Pay-per-click ad campaign will generate your business leads for targeted keyword; keywords that would require considerable resources to gain a first-page organic ranking.
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A landing page, also known as a lead capturing page, is a webpage that appears in response to clicking on an advert, a call-to-action button, or a search engine pay-per-click ad.
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Email marketing may have lost some credibility in the age of spam that we live in; however, when practiced correctly it can enhance relationships with existing and potential clients, promote your content and encourage loyalty.
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LinkedIn has multiple opportunities to build communities, establish expertise, connect with other users and promote your content.
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When put to proper use a Twitter account can be one of your most powerful forms of content communication.
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Facebook has grown in leaps and bounds since its launch in 2004. Currently standing on approximately 1.15 billion users it is the single largest social networking site on the planet. Facebook provides access to millions of potential customers and clients, such brand exposure cannot be ignored.
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Youtube has become the single biggest source of video content in the world. The opportunities with video content are endless, provided you use the correct strategy.
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“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” – Mark Twain. The information that we believe, which isn’t true, is the information that causes us the most harm.
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The entire business world has moved online, which means engaging with others through social media has become more crucial than ever before. Social media communication has become a science in its own right, when done right, will result in exposure that was before only achievable through massive marketing budgets.
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Content is the name of the online game. Strong content draws potential clients to your website, and converts them into strong leads. The purpose of content is to create value for users and in the process boost your credibility as expert in the industry. In order to do so you need to feed users with your quality content updates.
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Implementing an effective linking strategy begins with your website structure. In this article we discuss the most effective website structuring methods and the effects thereof on linking strategy.
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Search engine optimisation helps Google find and index your website’s content and is the process of improving a websites search engine ranking through relevant keywords/key phrases and fresh topic-specific content. On-page SEO refers to the optimisation of page specific content in order to better the search engine ranking of that page.
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In this article we will be discussing the Google algorithm. Why do you need to know this? Your website is the single biggest lead generation tool at your disposal. The only way people will find your website is through search engines. Of course the only way to be found through search engines is to ensure you rank well in search results, and the only way of doing that is by understanding how search engines work.
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A case study should read like a story, why? People love stories and the best way to grab their attention and keep it is by telling a story.
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Creating an interesting eBook or handy White Paper, means going that step further in providing quality content to your users. So how do you go about writing your first eBook or White Paper?
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So you’ve set up your blog and set in motion your publishing schedule. The next step is to promote that content you worked so hard at creating. So where do we start?
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Gone are the days of dismissing the blog as merely some informal journal. If done right the business blog is the single greatest source of content for your business. In a world where content is king, your company blog is the single greatest throne.
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Content repurposing is the process of remodeling larger pieces of content into bite-sized pieces that may be shared across the web (however sometimes the opposite is true, with the larger pieces of content coming from many smaller pieces).
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Google favours fresh content, which means you need to ensure that your content is updated regularly. A maintenance plan is as important as a content strategy, without it, your website content can be very easily forgotten once it is out there. The maintenance plan should outline how your team will keep the content accurate at all times and how to make sure your company branding and message stays on track.
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Writing for the web requires much consideration in terms of what image you want to create in the eye of the user, however the only way to achieve this type of uniformity is by integrating the entire process with your content strategy.
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A well planned publishing schedule is essential in getting your content strategy off the ground. As well as ensuring your content is published consistently and maintained regularly to ensure your users receive only the most up-to-date and relevant content.
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The content strategy is the foundation of the entire content process. The purpose of a content strategy is to create guidelines on how to create, publish and manage your content on the web. Having performed an elaborate content audit and content analysis it is time to develop a kick-ass content strategy.
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The content strategy is the foundation of the entire content process. The purpose of a content strategy is to create guidelines on how to create, publish and manage your content on the web. Having performed an elaborate content audit and content analysis it is time to develop a kick-ass content strategy.
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It is important to note that many people will try to match competitors effort-for-effort in hopes of outdoing them. However every company is unique with unique goals and objectives, which means careful consideration should be taken of your own objectives while analysing a competitors content.
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Now that your content analysis planning is out the way it is time to look at the initial process of content analysis.
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Having completed your content audit you now know where your content is and how it is organized. The next step is to determine the value of your content.
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The added benefit of conducting an elaborate keyword research campaign is that, other than creating new opportunities for converting leads, you are conducting actual market research into your target demographic.
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By now you must have heard of Content Marketing, the massive influence it is having on the entire industry and the urgency to be a part of it.
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Picking the right keywords is essential for search engine optimization, but the type of keyword worth optimizing is not as obvious as it seems.
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