Mari Roelofse - 2014-04-14
It is time to revert back to the days of old, where interacting with customers was both a personal experience as well as a stage for building your ‘brand experience’. Using an app called ‘WeChat’, organisations are able to communicate with consumers both directly and using rich media content. This mobile phone app provides a fresh way of client interaction and marketing to a geo-targeted community.
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Carla van Straten - 2014-04-10
Targeting ‘Demographics’ in your digital marketing strategy still counts – just not the way it used to. Demographics are still on the top of Google’s analytical means of determining what displays on page one of your search results. Next on the list: ‘Interests’ and ‘Geographics’. That order has not changed. Still, that does not mean that we have any grounds to say that “Pinterest is for girls…” The possibility of multiple connecting threads between two mutually exclusive groups is too great and marketers cannot afford to generalize and stereotype their audience demographics anymore. What has changed is the way in which digital marketers should view these demographics, since the very notion of ‘Demographics’ has changed shape and complexity.
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Francois Karstel - 2014-04-09
It is my belief that the human brain is story-orientated, rendered as such by evolution. Long before the rise of the printing press, people communicated using the narrative. Through a visual approach, people shared ideas, news and stories. Effective digital marketing is just that – the telling of a story.
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Julian Karstel - 2014-04-02
Could LinkedIn’s Showcase pages replace your website?
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Julian Karstel - 2014-03-31
It's ten years into the future and search engines have evolved to such a level that every search only produces the absolute perfect single result.
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Carla van Straten - 2014-03-27
It is greatly appreciated that users are given the option to skip the ad. However, given the option, YouTube users will indeed press the skip button.
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Francois Karstel - 2014-03-26
Customers find you through inbound marketing, but in some instances inbound marketing simply doesn't work. This article explains why.
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Carina Claassens - 2014-03-25
The Internet has become somewhat of an equaliser in that small companies can be viewed on the same scale as large companies by simply having an impressive website and blog.
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The previous article explored and emphasized the dire crisis that online advertisers are facing when it comes to a mass audience failing to take notice of banner ads. While many seek a solution we simply suggest four substitutes to banner advertising: Blogs, Tweets, Sponsored Content and Online Video.
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The majority of consumers no longer see banner ads. It is because these aggressive, loud, intrusive things have become visual pollution. Banners ads, like billboards, are litter.
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In this article I discuss the five main pillars of content marketing that each and every writer should adhere to.
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In this article we discuss the two arguments for accepting contact requests on LinkedIn.
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