If you haven’t jumped on the online video bandwagon yet, reading this article might give you a shock. Online video is one of the main marketing tools to use in this modern day and age, and you’re not doing yourself any favours by trying to sidestep it. read more -
Organisation change management is a science in its own right and much has been written on the process of managing inter-company changes like the adopting of new systems such as task management software, or a change in the hierarchy of command. This article does not explain change management procedures in a step-by-step manner. This article is concerned with understanding the phenomenon of change in a business environment as compared to how we approach change in our social lives. read more -
As humans, we are a social species. We need each other in order to survive because we trade, arrow heads for food, for example.
A person’s value is determined by the society in which he or she operates. Success is then again determined by these value judgments and structures. The social perspective of value is most prominent in situations of trade. read more -
Creating an interesting eBook or handy White Paper, means going that step further in providing quality content to your users. So how do you go about writing your first eBook or White Paper? read more -
Complaints are an everyday thing and you might think that it looks bad on your blog or website, but the truth is – it makes all the difference when it comes to gaining credibility and trust from prospective clients. You need to portray a balanced view of your company, service or product. When it looks too good to be true, it probably is. read more -
We think in language. How we define our thoughts, feelings, pursuits and the way in which we communicate these to the outside world, is all dependent on the vocabulary at our disposal. In order to properly and healthily reason with oneself, one must have a sufficient vocabulary to do so. read more -
Are you the lucky recipient of a grant or a subsidy? You may not be aware of it but your grant was not funded by the government. No, it was funded by the single most unappreciated group in South Africa, the tax payer. read more -
“Facebook is for connecting with the people you went to school with and Twitter is for people you wish you had gone to school with”.
When it comes to social media all platforms are equally important but the two biggest are Facebook and Twitter. read more -
Content, and the dynamic ways in which it can be delivered in eLearning courses, is one of the main aspects that make online learning incredibly effective for the acquiring of knowledge. The main shortcoming however, as it seems to be believed by many, is the way in which a learner's acquired knowledge is tested. read more -
"Ideas" is a blog that is updated almost daily by Carina Claassens, Carla van Straten, Julian Karstel and Francois Karstel of Sound Idea Digital.
"Ideas" is a place for Sales and Marketing related news, information and innovation to converge.
In the rising age of digital media in Southern Africa, we need to ride the crest of that wave, wherever it may take us.
Sound Idea Digital
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